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National TV industry needs to adapt to digital disruption: official

January 16, 2024 21:09 GMT+700

Deputy Minister of Communication and Informatics, Nezar Patria, at the inauguration of the ATVSI board for the 2023–2026 period in Jakarta on Tuesday (January
16, 2024). (ANTARA/HO-Kemenkominfo)

Jakarta (ANTARA) - Television industry players who are members of the Indonesian Private Television Association
(ATVSI) need to take advantage of the digital disruption, Deputy Minister of Communication and Informatics Nezar
Patria has said.

"After the two decades since the Broadcasting Law (was passed) in 2001, there have been many significant changes in
the television media industry landscape, and digital factors have shifted the consumption patterns and behavior of
media consumers," Patria noted.

He made the remarks during the inauguration of the ATVSI board for the 2023–2026 period in Jakarta on Tuesday.

According to Patria, technological disruption, which has shifted terrestrial broadcasting to digital broadcasting, has had
many consequences, including on advertising.

"The ad growth is stagnant or fixed, there is no significant growth, (because) the competitors are growing," he pointed
out.

Therefore, he said that television industry players must reformulate their business strategies as televisions are
Currentwith
competing Issue Worldon Business
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digital platforms. Explore Indonesia Article Photo Press Release

"They have to reformulate their business strategies because the ads are growing and the players keep increasing, which
eventually, the strongest, the most creative, and adaptive, can survive," he added.

However, he said he is optimistic that the entertainment industry will be able to adapt and develop amid the presence of
artificial intelligence technology.

The current trend is the advertising of entertainment content and digital media content, especially with the development
of technology that can produce content at a lower cost, he added.

Based on statistical data from 2023, it has been projected that globally, the number of TV viewers will reach 5.7 billion by
2027, pointing to an annual growth of 3.66 percent between 2023 and 2027.

The trend is expected to contribute to the global TV and video entertainment industry income with a 3.04-percent annual
increase forecast for the 2024–2028 period.

Related news: TVRI transmitter optimizes digital TV broadcasts in Banyuwangi: Govt

Related news: National digital TV broadcast coverage near 80%: ministry

Translator: Fathur R, Kenzu

Editor: Rahmad Nasution
Copyright © ANTARA 2024

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