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Corporate Social Responsibility

Corporate Social Responsibility

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Published by Prashant Rampuria

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Published by: Prashant Rampuria on Aug 09, 2009
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06/16/2013

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CORPORATE SOCIAL RESPONSIBILITY
Prepared for:
Mrs Sadaf Siraj
Prepared by:
Abhishek Sachan (IB-02)Neeraj Sharma (IB-17)Prashant Rampuria (IB-29)Kawanlpreet Singh (IB-47)Jimmy Aggarwal (IB-61)29-September-2008
1
 
Acknowledgements
 
It is a great opportunity for all of us to work on the topic
Corporate Social Responsibility
.We are extremely grateful to those who have shared their expertise and knowledge with usand without whom the completion of this presentation report would have been virtuallyimpossible.We would like to thank our subject teacher 
 Mrs. Sadaf Siraj 
who has been a constant sourceof inspiration for us during the completion of this presentation report. She gave us invaluableinputs during our endeavor to complete this report. We are also extremely grateful to
Mr. Amit Gupta, Asst. Manager Adani Energy,
to havegiven us this opportunity to gain valuable insights into the
CSR 
. We are indebted to all those who have kept our spirits surging and helped us in delivering our  best.
Abhishek Sachan (IB-02) Neeraj Sharma (IB-17)Prashant Rampuria (IB-29)Kawanlpreet Singh (IB-47)Jimmy Aggarwal (IB-61)
Asia Pacific Institute of ManagementPGDM (IB), 2008-10
2
 
CONTENTS
1.Summary 4
2.
Introduction 5
3.
Development 54.Areas on which organization are taking initiatives
Health 6
Education
Livelihood advancement business school 64. Potential Business Benefits 65. The business benefits by CSR for a company 7
In human resource 7
In risk management 7
Brand differentiation 7
License to operate 86. Examples of CSR 8
At international level
In India7. The four concepts of Social Responsibilities 9
Stake holder responsibility 10
Profit responsibility 11
Cause marketing 12
Green marketing 158. Bibliography 18List of Illustrations
3

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