Professional Documents
Culture Documents
verdigrisproject.com
www.digitaldots.org
Laurel Brunner
Managing director of Digital Dots,
freelance journalist, consultant.
Digital Dots
Publishers of Spindrift, a subscriber
supported journal covering digital prepress and production: no advertising
verdigrisproject.com
www.digitaldots.org
The Problem
Mixed messages from electronic and
print media producers confuse print buyers
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www.digitaldots.org
Greenwash
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Market Realities
Web driven on demand production is the
future of print.
verdigrisproject.com
www.digitaldots.org
The Problem
As an industry we have no consistent
message
Greenwash abounds
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The Solution
Common voice and consistent
messages
Can we agree to some basic concepts? Can we accept ideas and words that
serve the collective?
verdigrisproject.com
www.digitaldots.org
Help change the perception of paper Keep explaining that oil based media
are ultimately unsustainable
verdigrisproject.com
www.digitaldots.org
Task Force 1
Established October 2009 to investigate
the appropriateness of a work item to develop a standard tool
Over 60 members from 11 countries Defined its purpose and scope of work
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ISO 14067
An international standard specification for
assessing life cycle greenhouse gas emissions of goods and services
verdigrisproject.com
www.digitaldots.org
Transparency across borders and output A competitive advantage for print media Future participation in carbon markets
verdigrisproject.com www.digitaldots.org
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www.digitaldots.org
Thank you!
lb@digitaldots.org Questions??
verdigrisproject.com
www.digitaldots.org