Professional Documents
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1 A bright future 2 The state were in 3 What my past looks like 4 Inventing your own future
1 A bright future 2 The state were in 3 What my past looks like 4 Inventing your own future
1 A bright future 2 The state were in 3 What my past looks like 4 Inventing your own future
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(Projected)
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Music, movies, letters, advertising, identity, friendships, conversations, therapy, medical records, educational materials, games, money, reputation, dating, credit, banking, knowledge, maps, languages, work, politics, government, voting, journalism, photos, revolutions, justice, parking spaces, hotel rooms
Excerpted from - Models in Motion: Ethnography Moves from Complicatedness to Complex Systems ken anderson, Tony Salvador, Brandon Barnett. EPIC 2013 Proceedings
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FLUX
Flux
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Opportunity
Challenge
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Environmental degradation
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Obesity
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[it] forms a treasure-hoard of experiences and concepts, and above all a perpetual principle of dissatisfaction, of calling into questionwhat may seem, in other respects, to be established.
[it is] a counter-science; which does not mean that it less rational or objective than the others, but that it flows in the opposite direction
Business schools tend to focus on inductive thinking [based on directly observable facts] and deductive thinking [analysis typically based on past evidence]
design schools emphasize abductive thinking imagining what could be possible. This new thinking approach helps us challenge assumed constraints and add to ideas, versus discouraging them.
A G Lafely, CEO Procter & Gamble
1 A bright future 2 The state were in 3 What my past looks like 4 Inventing your own future
I did my PhD in north India on the media revolution of the mid 1990s
Applied
Academe
Applied
Anthropolog y
Academe
Ideas Bazaar
Intel
ReD Associates
Stripe Partners
If you want to understand what a science is, you should look in the first instance not at its theories or its findings, and certainly not at what its apologists say about it; you should look at what the practitioners of it do Clifford Geertz
Conduct fieldwork
Write on walls
Intel Confidential
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In the past business anthropology was geared to reducing risk in situations of complexity and uncertainty
Business
UNCERTAINTY CERTAINTY
Product
User
Technology
Time
But theres been a shift from product to system and service thinking
Product Thinking
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1 A bright future 2 The state were in 3 What my past looks like 4 Inventing your own future
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http://farm3.staticflickr.com/2386/2232068772_1457 39e7da_b.jpg
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