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Report on Unilever

Report on Unilever

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Published by m3hr

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Published by: m3hr on Aug 22, 2009
Copyright:Attribution Non-commercial


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Merger of LeverBrothersandMargarine Uniein1930
▼ € 4.136 billion(
174,000 (
'Two heads are better than one' applies tobusiness,
Then certainly Unilever is a prime example. The food and consumer productsgiant actually has two parent companies: Unilever PLC, based in the UnitedKingdom, and Unilever N.V., based in The Netherlands. The two companies,which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever considers itself thesecond largest consumer goods firm in the world, and produces numerous brandname foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and Promisemargarines, One-quarter of sales come from the personal care area; brandsinclude Caress and Dove soap, Pears and Pond's skin care products, and Suredeodorants, Suave and Salon Selective hair care items, Close-Up, Mentadent, andPepsodent oral care products, and Calvin Klein, Elizabeth Arden, and ElizabethTaylor prestige fragrances as well as such miscellaneous brands as Q-Tips andVaseline. Unilever's third major sector is that of cleaning products, which isresponsible for about 22 percent of turnover; and this area also includes thecompany's line of institutional cleaning products. Unilever maintains productionfacilities in 88 countries and sells its products in an additional 70. About 47 percent of revenues originate in Europe, 21 percent in North America, 14 percentin the Asia-Pacific region, 12 percent in Latin America, and six percent in Africaand the Middle East.Unilever operates numerous local companies. The Directory of Multinationalslists over 300 companies in 70 different countries. Few international corporationshave such a decentralised style. Unilever claims ‘to have deep roots in manycountries’ and depicts itself as ‘a truly multi-local multinational’.The local operating companies are organised into ten regional groups (which areeither part of the global food division -Unilever Bestfoods Regions- or part of theglobal HPC(Health & personal care) division. Unilever has five of its offices based in London (including one of Unilever's two corporate centres, and to twoworld-leading Unilever research centres).The company is fully multinational with operating companies and factories onevery continent (except Antarctica) and research laboratories atColworthandPort SunlightinEngland;Vlaardingenin the Netherlands;Trumbull, Connecticut, andEnglewood Cliffs, New Jerseyin theUnited States;BangaloreinIndia(see alsoHindustan Unilever Limited);Pakistan; andShanghaiinChina.

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