COMPANY PROFILE

Unilever is a British-Dutch company and one of the largest fast-moving consumer goods (FMCG)
companies in the world. The company is a multinational corporation selling and making consumer goods
including foods, beverages, cleaning agents, and personal care products. Unilever takes care of the
whole supply chain of its products, from development and sourcing right through to production,
marketing and distribution. 165,000 people globally produce brands that are sold in 190 countries and
used by two billion people daily.

In the 1890, William Hesketh Lever, founder of Lever Brothers, wroth down his ideas for Sunlight Soap –
his revolutionary new product that helped popularizes cleanliness and hygiene in Victorian England. It
was “to make cleanliness commonplace; to lessen work for women; to foster health and contribute to
personal attractiveness, that life may be more enjoyable and rewarding for the people who use our
product”. That sense of purpose and mission has always been part of Unilever’s culture. In the 21 st
century, the company still helping people to look good, feel good and get more out of life – and the
Unilever purpose as a business is ‘making sustainable living commonplace’.

Overall, Unilever has 165,000 employees globally and the company brands are sold in 190 countries
(used by 2 billion people daily). Unilever’s Enterprises & Technology Solutions Support (ETS) is the global
business unit that manages the company’s shared business services and technology services, solutions,
and innovations.

VISION

“To make sustainable living commonplace. We believe this is the best long-term way for our business to
grow”.

MISSION

“To add vitality to life. We meet every day needs for nutrition, hygiene and personal care with brands
that help people feel good, look good and get more out of life”.

GOAL

Unilever main goal is to transform the systems that hold individuals back by advocating new policies,
laws and social norms that will promote health, wellbeing and greater inclusion for all members of
society. The company aim is to drive positive change through their brands.

OBJECTIVES

Unilever objectives:

 Growth in market share

 Clearer product differentiation
 Long term brand value to customers
 Decrease customer acquisition cost 8% per year
 Creating and launching new products – ‘innovation’
 Focus on customer care
 Reduction in energy cost and better use of operational energy
 Focus on emerging markets
 Driving innovation