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Lead Qualification – Resolving the Conflict between Sales and Marketing

 
 
 
 
 
bijoor

by bijoor

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Words: 1843 13640
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Letters per word: 6.54 5.99
Words per line: 10.91 21.89
Words per page: 184.3 317.21

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A market survyey shows that the biggest challenge for sales teams is to generate high quality leads. But the definition of quality is highly subjective. Specifically, there is a basic conflict of interest between sales and marketing if we force a common definition. This study attempts to build an evaporating cloud for understanding and evaporating this conflict.

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08/25/2009

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