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Published by saahilchawla

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Published by: saahilchawla on Aug 25, 2009
Copyright:Attribution Non-commercial


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Before starting with the flow of this project I would like tothanks IBS team and especially to Mr.Pravin Patil sir, as he providedthe opportunity and vital encouragement and support to prepare thisreport……..
Flow of Report……..
I.IntroductionII.HeritageIII.Man behind the success of NirmaIV.Today’s picture of NirmaV.Vision,Mision and PhilosophyVI.Major plantsVII.Product rangeVIII.Sound results of NirmaIX.Corporate social responsibilityX.SWOT analysisXI.Compititors
XII.My understanding of company profile
Nirma is one of the few names-which is instantly recognized asa true Indian company which took on mighty multinationals andrewrote the marketing rules to win the heart of princess, i.e. theconsumers.Nirma, the proverbial “Rags to Riches” saga of Dr.Karsanbhaipatel,is a classic example of success of Indian companies in the faceof stiff compitition.startin as a one man operation in 1969,today,it hasabout 14,000 employee base turnover is above 25,00 corers.India is one of the largest consumer economy, with burgeoningmiddle class in such a case Nirma aptly concentrated all its effectivetools towards creating and building a strong preference towards its‘value money ‘product.

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