Professional Documents
Culture Documents
REPORT
OF
NIRMA
LIMITED
Acknowledgement….
Before starting with the flow of this project I would like to
thanks IBS team and especially to Mr.Pravin Patil sir, as he provided
the opportunity and vital encouragement and support to prepare this
report……..
Flow of Report……..
I. Introduction
II. Heritage
X. SWOT analysis
XI. Compititors
XII. My understanding of company profile
NIRMA
NIRMA
The man behind success of Nirma phenomenon-Dr.karsanbhai k.
Patel is awarded for various achievements.
This word has also recognized his ability, acumen and wisdom
and in recognizing service rendered by him in various
capacities.Dr.Karsanbhai Patel has worked as a chairman for two
terms to the Government of India’s Development council for soaps and
detergent.
Nirma Today…………
One of the world’s largest and most integrated manufacturer of
detergent and toiletries.
2nd largest toilet soap market in the country with a share of 20%.
Business strategy……
…
Value for money
Speed in distribution.
Flexibility.
Nirma (8 location)-----Distributors(400 exclusive)----wholesaler----
Retailer(2mn)----400mn.
CAPACITY:
650,000 TPA.
Edible salt……………………
Industrial Salt………..
PRODUCT RANGE
i. Industrial Products.
Detergents
Edible salt
Scorching products
1) Industrial Product:
LAB(linear alkyl benzene)
Sulfuric Acid.
Glycerin.
Soda ash
Pure salt
2) Consumer products……..
Soaps………..
Nima sandal………….
8 Manufacturing Locations.
2500 distributors.
40 depots.
500 professionals.
Corporate Social
Responsibilities……..
Apart from profit making companies Nirma has opened up
following institutes and foundation…
Institute of Management
Institute of Technology
NirmaLabs
SWOT Analysis….
Strengths:
Strong brand equity. Nirma is a Rs.17 billion umbrella brand
offering consumers a broad portfolio of products at multiple price
points in the Detergents, soaps and personal care market.
Weaknesses:
High intrest burden
Opportunities:
Exports
Threats:
MNCs coming to India particularly in Toilet and Soap industry.
Emergence of small but strong regional players.
Competition……
In this era of competition Nirma is facing competition from
many companies of India as well as MNCs.Still because of customer
satisfaction and product reliability it is able to stand in the market
with higher profitability. In order to stand in the market while doing
advertisement Nirma takes the help of the medium like television,
news paper and various other mediums………