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  • Public Relation Letters and Business Report Writing: Assignment On Managerial Business Communication

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    This document discusses public relations letters, business reports, and their key components. It provides examples of different types of public relations letters like letters of thanks, congratulations and sympathy. It explains that these letters are friendly letters sent to customers/prospects to build goodwill. The document also discusses the standard format of a business report which typically includes a title page, executive summary, methodology, introduction, main body, conclusion and recommendations. It provides tips for writing effective and well-organized reports.

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    Original Title

    PUBLIC RELATION LETTERS

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    This document discusses public relations letters, business reports, and their key components. It provides examples of different types of public relations letters like letters of thanks, congratulations and sympathy. It explains that these letters are friendly letters sent to customers/prospects to build goodwill. The document also discusses the standard format of a business report which typically includes a title page, executive summary, methodology, introduction, main body, conclusion and recommendations. It provides tips for writing effective and well-organized reports.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    81 views12 pages

    Public Relation Letters and Business Report Writing: Assignment On Managerial Business Communication

    Uploaded by

    physiosam
    This document discusses public relations letters, business reports, and their key components. It provides examples of different types of public relations letters like letters of thanks, congratulations and sympathy. It explains that these letters are friendly letters sent to customers/prospects to build goodwill. The document also discusses the standard format of a business report which typically includes a title page, executive summary, methodology, introduction, main body, conclusion and recommendations. It provides tips for writing effective and well-organized reports.

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    of 12

    ASSIGNMENT ON MANAGERIAL BUSINESS

    COMMUNICATION

    PUBLIC RELATION LETTERS AND


    BUSINESS REPORT WRITING
    WORK DONE BY

    SAMUEL PHILIPOSE
    09-BA-228
    I MBA – D

    KARUNYA SCHOOL OF
    MANAGEMENT,
    COIMBATORE

    08/25/09 Free template from www.brainybetty.com 2


    Public Relation Letters
    • These letters are friendly letters periodically sent
    by organizations to their customers or prospects.
    • It should be honest and sincere, short and direct
    and also free from any ulterior sales motive.
    • Main functions – convey messages friendly that
    builds good will.
    • Examples – letters of thanks, congratulations,
    sympathy etc.
    • Note - No immediate rewards.
    Not forgotten easily.
    Prompts in the mind of the reader.

    08/25/09 Free template from www.brainybetty.com 3


    co Public relations letters-
    Classification
    m On the occasion basis-
    2. Letters of congratulations
    mu 3. Letters of appreciations
    4. Letters of sympathy
    nic 5. Seasonal greetings letters

    ati
    6. Letters offering favours or
    thanks for favours received

    on
    co Letters of Congratulation

    m Dear Isaac sir,


    Its my pleasure to congratulate you

    mu
    for winning a national award for
    excellence ……................................
    ………………

    nic …....................................................
    Above all you are a dedicated

    ati
    passionate worker………………………,
    ……………………
    I am sure that under your leadership

    on our company will work as an


    co Drafting hints
    m Informal and enthusiastic manner - like
    talks

    mu Message must carry a genuine touch of

    nic
    happiness

    Focus should be on reader

    ati Keep the message short and end it on a


    cordial note.

    on
    BUSINESS REPORT
    A report is the compilation of
    information that has been
    sought out, collected, shifted,
    organized, and written to
    convey a specific message.
    The information report
    • Presents a record of previous events, or it may
    periodically cover past and new information.
    • Allows the reader to
    stay current on a topic
    see progress on a topic
    gain insight on product development
    pay attention to the current problems

    08/25/09 8
    Regarding the topic
    • As a recently joined Branch Manager of Spencer daily
    super market write a report to your General Manager
    regarding the suitable premises shifting

    • Problems faced by the branch


    location
    premises
    propose alternative site
    preliminary negotiations

    08/25/09 9
    Standard format of a report
    • Title page or title section
    • Executive summary
    • Methodology
    • Introduction
    • Main body
    • Conclusion
    • Recommendations
    • Appendix

    08/25/09 10
    For effective and well organized reports

    • Understand your objectives


    • Use a relaxed style
    • Keep it concise
    • Use sources and data
    • Organize your text with clear heading
    • Start with the most important information
    • Keep back up information
    • Do at least 2 drafts

    08/25/09 11
    THANK YOU

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