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MANAGING INFORMATION

JAGADISH

Q1) what is information ?

Ans) information is defined as any thing which gives value to decisions taken by people

Q2) what are the steps needed to get/manage information on brands ?

Ans) steps needed to get/manage information are

step one

prioritize information as per company core competency

step two

check out the database available in internet based upon your core competency
information

step three

streamline as per companies man power requirement

step four

prioritize information based upon the company product brand requirement

step five

brands which are successful has to be channelised first through information

step six

brands which are into losses or average sales, must be given least preference, because
these as per jagadish, are selling based upon word of mouth and not the other mediums
of communication

step seven :
check out the information between success and failure brands information and do SWOT
analysis to get results

step eight

check out the working capital (cash in hand) to do research on successful products
Continuing them on mature stage so that they don’t lose sales

step nine :

Do SWOT on successful and unsuccessful brands based upon regular updation of


information

Q3) what are the drawbacks in information gathering ?

Ans) the major drawbacks in information gathering are

1) psychological outlook based upon perception of individual doing the data collection
2) family influence of brought up of individual collecting the information
3) geographical locations
4) society influence

how to overcome them

step one :

check out the locality where the database is being generated and select the employee from
that locality

step 2 :

recruitment based upon career anchors ( as suited to the type of company)

career anchors

1) Recruitment based upon creativity


2) recruitment based upon security
3) recruitment based upon independence
4) recruitment based upon functional else technical competence

Q4) how to overcome information loss ?

Ans) this is to state that if their is excess information and one doesn’t know how to
manage it then what to do
a) specialized units of people looking out for information - brand, advertisement etc
b) synopsis information -takes time but effective
c) 24x7 employees working on database (day/night shift)
d) checking out information on video format (voice based information synopsis)
e) weekly reports on database information

Q5) how to avoid getting information which is unrelated to core activity of companies ?

Ans) it is by

a) checking out the consistency in information about the website that is being used
b) segregating the information from source code on daily basis to check for consistency
c) check out the consistency in the publisher list of books to decipher information (wiley)
d) ultimately it is consistency in the quality information which would give results and
not
other way by going for lesser but popular websites/publishers (well noted- monitoring)

check out my website (blogs i am following in my view profile)

http://jagadishprasad123.blogspot.com/

Q6) how to manage daily information ?

Ans) the different ways by which company can manage daily information effectively are

a) voice based information synopsis at end of day


b) prioritize information based upon core competency of the company
c) industry based information gathering team under 4c concept

spiritual marketing concept : under this concept companies help each other in
developing strategies for each other and try to cooperate in developing competition and
cooperation in their respective industries

Q7) what is the role of ceo in getting information for his company ?

Ans) the role of ceo in getting information for his company is

a) 24*7 employees to be recruited


b) toll free service
c) black commandoes ( these people have to get information from industry wise)
these black commandoes would be used industry wise gathering and sharing information
industry and nation wide
percentage decided by companies themselves

jagadish feels it to be 2 to 3 % industry wise

2 to 3 % because they have to be managed by ceos else board members

Q8) how to avoid getting unnecessary information ?

Ans) the different ways by which companies can avoid getting unncessary information
are

a) concentration on core competency information


b) prioritizing information based upon daily requirement of problems encountered per
day
c) discussion between board members (company wise and industry wise)

Q9) how can companies prioritize information which it needs ?

Ans) companies can prioritize information which it needs by

a) companies core competency


b) companies training and development wing
c) information used repeatedly by black commandoes

Q10) how can brainstorming activity affect information gathering ?

Ans) brainstorming helps companies come up with questionnaire which might solve the
current issues regarding information as done by myself here through this questionnaire

the main idea is to solve the questionnnaire and not to remove the questionnaire through
brainstorming way

Q11) what are the ways to get quality information ?

Ans) the different ways by which companies can get quality information through

a) track record of the website/publisher


b) repeated usage of information from common source (www.Investopedia.com)
c) word of mouth spreading information

Q12) what can be the model to get right information for companies ?

Ans) the perfect model to get right information for companies is

step one
prioritize information as per company core competency

step two

check out the database available in internet based upon your core competency
information

step three

streamline as per companies man power requirement

step four :

Do SWOT on successful and unsuccessful information weekly to know the mistakes in


decision making

Q13) what is the role of delegation (4c concept) in the information gathering field in
companies ?

Ans) under 4c companies can share the burden of information between companies in
particular industry, and can do research through sharing of information on similar
grounds saving money and energy in gathering information in their respective industries

Q14) what role can 4c play in getting quality stuff information ?

Ans) companies can

a) share information with less cost


b) develop black commandoes
c) industry wise call centre information gathering wing
d) faster access of daily information through 4c

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