YOUR GATEWAY TO MARKET OF 400 MILLION PEOPLE !

Licensing Factory New Europe is the International Show and Conference of Licensing and Merchandising Industry in
New Europe. For the first time, licensing and merchandising industry gathers vast range of professionals from Central and
Eastern Europe, South-East Europe and CIS region.

Who will attend, visit, exhibit ?

More then 50 exhibitors confirmed exhibiting, including leading players from New Europe countries already involved in
licensing business. First time ever will be represented 9 properties from New Europe which have all potential to become
more then "local". In total, 224 properties till now are confirmed to be represented at Licensing Factory.

More then 250 conference participants is confirmed. Estimated/expected number of conference participants in total is
about 500 people. Registered participants for conference are managing directors, marketing managers, brand managers,
category managers, entrepreneurs, representing buyers from major retail multiples, distributors, publishers, media,
licensees, manufacturers, licensing agents, sales promotion, advertising and creative agencies.

Representatives of retail companies from New Europe countries, distributors, publishers and media will participate in
conference also as a speakers or panelists in part of conference which will give concrete overview and information's
about markets and companies in New Europe. Representatives of government’s institutions will give information's about
legal status and regulations regarding IP protection.

Are you among already registered visitors or conference attendees ?

If not, there is still some time left to register. Don’t miss this “ready made” opportunity. Very special promotional rates
for participation at conference; presentation of your company, product and properties; accommodation, helps
to meet every budget and make it possible. Even for the smallest budgets we can offer acceptable solution. Take a look
on next pages for more detailed information’s about this unique offer.

Why you should attend ?

For anyone involved in the business of brands, licensed products or consumer trends Licensing Factory New Europe is a
must-attend event. Meet new people and products through networking. Establish new connections in a new way. Be
excited with marketing potential and moneymaking power of this 400 million people market. Meet personally main
retailers, distributors, licensors, licensees, agents, producers, publishers… Learn finally Who is Who, how to approach
and get in connection with right people / key players in this, for licensing business, almost untapped part of the world.

We will give you real, relevant and reliable facts for your business in New Europe.

FIND OUT WHAT YOU NEED TO KNOW ABOUT STILL UNDISCOVERED, UNDERESTIMATED BUT HIGHLY
EMERGING MARKETS of New Licensing Europe:
Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic,
Estonia, Georgia, Greece, Hungary, Israel, Kazakhstan, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia,
Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Tajikistan, Turkmenistan,
Ukraine, Uzbekistan.

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
 BASIC INFORMATION’S
Start date: September 22, 2009 End date: September 25, 2009
Venue: TDR Landmark – Historical Industrial Complex
City / Country: Rovinj, Croatia (local name: Hrvatska)
Industry: Business Services
Organizer: Creata Ltd, Croatia
Public Date: September 26 – Old town Rovinj – “Rovinj as Fairy Tale City”
Travel: Modern highways lead you to Rovinj, regardless whether you’re coming from the direction of Zagreb, Trieste or
Ljubljana and it is has excellent connections towards numerous European destinations, including 6 international airports
in its vicinity: Venice and Trieste in Italy; Pula, Rijeka and Zagreb in Croatia; Ljubljana in Slovenia. To the nearest airport
in Pula are available direct flights from London, Manchester, Birmingham, Kijev, Lyon, Moscow, Paris, Wienna, St
Petersburg, Cologne and Zurich. To Venice you can flight from any place on the world. Free shuttle services from airports
to Rovinj are secured.

Accommodation: In the wide range of numerous hotels and resorts, Maistra establishments stand out thanks to the
quality of accommodation facilities, the extensive offer of contents and amenities and impeccable service. We can offer
you very special rates for accommodation, starting from 16,30 € only per person per night. Hotels are very near venue
where Licensing Factory will be held. Most of hotels are 6-10min walking distance from venue. Anyway, shuttle
service is secured free of charge for all Licensing Factory participants.

EVENT PROFILE
Licensing Factory New Europe is the premium international show and conference of licensing and merchandising industry
in 35 countries of New Europe; it's brand and property marketplace – unique place of concentrated licensing opportunity.
In four days, it is an ideal place for deals, connections, and ideas which will boost businesses and create networking
between Developed licensing world (West) and New Europe (East).

VISITOR'S & CONFERENCE ATTENDEES PROFILE

Buyers from major retail multiples, Distributors, Publishers, Media representatives, Licensees, Manufacturers, Licensing
Agents, Sales promotion agencies, Advertising and creative agencies, Lawyers, Designers, Brand Managers, Category
Managers, Marketing consultants, other supportive services.

EXHIBITOR'S PROFILE
Exhibitors include Licensors/brand owners, Retailers, Producers & Manufacturers, Licensing agents, Media, Artists and
artist representation, Service providers, TV & film production companies, Book publishers, CD and computer games
publishers, Licensees looking to reach retailers, Chambers of Commerce representing countries and companies.

Day & Date: Registration Hours: Show Floor Hours: Conference Hours:
Monday, September 21 11:00 AM – 8:00 PM
Tuesday, September 22 8:00 AM – 5:00 PM 9:00 AM – 5:00 PM 10:00 AM – 5:00 PM
Wednesday, September 23 8:00 AM – 5:00 PM 9:00 AM – 5:00 PM 10:00 AM – 4:00 PM
Thursday, September 24 8:00 AM – 5:00 PM 9:00 AM – 5:00 PM 10:00 AM – 4:00 PM
Friday, September 25 8:00 AM – 1:00 PM 9:00 AM – 3:00 PM 10:00 AM – 2:00 PM

For detailed information’s about Licensing Factory New Europe, registration, show & conference, travel information,
accommodation, sponsorship opportunities, and all other info you may need please call: +385 1 6608 733 or send us
e-mail at licensing@creata.hr.
.

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
 LICENSING FACTORY CONFERENCE - DISCOVER EXCELLENT LICENSING OPPORTUNITIES
With the most comprehensive licensing education program available, the Licensing Factory New Europe Conference
gives you timely information like no other event can. Stay ahead of the competition by learning about new trends,
markets, research, regulations in New Europe countries and regions, and more in this one-of a kind program developed
by specialist. Get up to speed on the issues that are impacting your company today and come away with the knowledge
to succeed in today’s quickly-changing marketplace. The 2009 CONFERENCE PROGRAM includes an executive
roundtable, keynote sessions, panels, workshops, specialist meetings and case studies designed especially for you.
Conference Modul about New Europe will give you all relevant and up-to-date information that matters for your business
and essential legal summary in countries and regions of New Europe!

Licensing Factory 2009 Conference Program Overview

September 22 – Day First
9:00 - 9:45 Licensing and merchandising in advance – welcome
10:00 - 11:30 Keynote Address: DISNEY INSTITUTE - From Inspiration to Innovation
It has been said that creativity and innovation will be the keys for successful organizations in the rapidly changing 21st
century. In this equaly fast-paced and thought-provoking presentation, speaker will share processes used by the Walt
Disney Company’s acclaimed “Imagineers” to bring creative ideas to life. Audience members will walk away with ideas on
how to increase creativity and innovation in their own organization.
11:45 - 12:45 The Development of Licensing and Merchandising Worldwide and the Potential of Licensing and
Merchandising in New Europe, Speaker: Francesca Ash, Total Licensing
13:00 - 14:15 Lunch
14:30 - 17:00 KEY SESSION ABOUT LICENSING AND MERCHANDISING
Marty Brochstein, LIMA & Gregory J. Battersby, Grimes & Battersby LLP, LIMA
• Putting the right property together with the right product A look at the factors that must be considered by
manufacturers and property owners as they seek the right marriage Speakers: Martin Brochstein, Senior VP of LIMA,
plus others TBA
• The Licensing Contract and The Legal Basis for Licensing An examination of the elements that go into a basic
licensing contract, and how they affect the ultimate shape of a licensing deal Speaker: Gregory J. Battersby, Co-Founder
and Senior Partner, Grimes & Battersby LLP, and General Counsel of LIMA
• The Role of the Agent, And How To Build The Right Relationship A look at how agents function, their role in the
licensing business, and pointers on how to fi nd the right one Speakers: Martin Brochstein, Senior VP of LIMA, plus
others TBA

September 23 – Day Second

9:00 - 9:45 International licensing status - report about L & M industry 08/09 Ira Mayer, The Licensing Letter
10:00 - 11:15 Introducing New Europe: THE ECONOMIST INTELLIGENCE UNIT - Nenad Pacek
Business Strategies and Economic Outlooks in Emerging Markets Why some companies succeed in emerging markets
and why so many fail to reach their objectives? How should companies approach and structure their business in
emerging markets? What is best practice for companies that want to step up the effort and do more in emerging
markets? Which regions and countries offer the best sales and profi t opportunities in the short, medium and long-term?
11:20 - 13:45 Introducing New Europe: Countries and regions - moderator Nenad Pacek & Reps of countries
• In focus: Russia - one of the best-kept business secrets in the world. Russian Federation market from all angles
What kind of licensing and merchandising approach can have the most positive results on your business ?
• Important aspects: CIS Commonwealth of independent states Armenia, Azerbaijan, Belarus, Georgia,
Kazakhstan, Kyrgyzstan, Republic of Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan
14:00 - 15.15 Lunch
15:30 - 18:00 Introducing New Europe: Countries and regions - moderator Nenad Pacek & Reps of countries
• „Shortcut“: Northern Europe / Baltic states: Estonia, Latvia, Lithuania
• What about: Central Europe: Austria, Czech Republic, Hungary, Poland, Slovakia

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
• Undiscovered potential: Southeastern Europe: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Greece,
Republic of Macedonia, Kosovo, Montenegro, Romania, Serbia, Slovenia, Turkey
• Missing connection: Israel, Lebanon, Malta
15:30 – 17:00 BRAND LICENSING WORKSHOP with Ciaran Coyle, Managing Director, The Beanstalk Group

September 24 – Day Third

8:30 - 9:15 Licensing and merchandising in New Europe
9:30 - 13:45 Introducing New Europe: Countries and regions - as it is needed
9:30 - 10:30 How to develop property into a product Christopher Byrne, Editor-At-Large, Toys and family
Entertainment, Royalties
10:45 - 11.45 Brand licensing - rediscovered treasure of companies and how to benefi t from fame of own
brands and popularity of visual recognition Ciaran Coyle, Managing Director, The Beanstalk Group
12.00 - 13:45 LICENSING AND MERCHANDISING IN THE TOY INDUSTRY Andrew Dobbie, CEO, GamePlan Europe
1. How important is character licensing to the global toy industry? What percentage of toys sold are licensed?
How does the importance of licensing vary by country? Toys which themselves become character licenses for other
products.
2. Selecting the right character license. Assessing performance in other countries. What is the programme for
generating awareness?
3. What drives the sales of licensed toys? Differences in dynamics of demand generated by books, TV series, movies.
4. Maximising profitability of licensed toys. Selecting the right license. Guarantees. Timing.
5. Synergy between license character and the product. Labelling standard product. Developing distinctive toys relating
to the positioning
14:00 - 15:15 Lunch
15:30 - 16:15 Global licensing and retailing - results of research study about licensed product in retail and how
leading retail chains use Licensing&Merchandising to enter new market, Ira Mayer, TLL
16:30 - 17:30 RETAIL PANEL - How to sell: Know the property, understand the audience, find the right partners
Moderator plus others TBC or
16:25 - 16:55 Case Study 1
17:00 - 17:30 Case Study 2
15:30 - 17:00 TELEVISION WORKSHOP with BBC and Freemantlemedia Merchandising television program:
Creating brand synergy and revenue streams

September 25 – Day Fourth

9:00 – 9:45 Local - Global : Global - Local
• How the localization of «global hit» creative properties can result in a stronger worldwide brand presence. How
«local hit» creative properties from countries and regions of New Europe can be globalised.
• Famous character and entertainment properties from New Europe – overview
10:00 – 15.30 Case Studies / Company presentations
14:15 – 15:30 Lunch

Important note: Series of case studies is opportunity to learn from successfull properties on the market. Owners or
representatives of properties have concrete presentation throughout slides, clips, short overview of episodes, panels...
This part of program is developing with exhibitors on show and conference.

Price for participation on conference > All sessions > 4 days > Flat promotional rate: 450 € + VAT 23%

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
SHOW EXHIBIT & CONFERENCE FLOOR PLAN
This is the Exhibit hall floor plan for the 2009 International Licensing and Merchandising Industry Show and Conference of
New Europe in Rovinj, Croatia. The floor plan posted currently is showing booths and exhibit formations of various sizes and
locations. Note that the sizes and locations of booths may change on the plan once all final space assignments are made.

This is your opportunity: interact with the top decision makers of the Industry, and more intensively with opinion
makers and influential business people from countries and regions of 400 million people market.
Meet face-to-face with manufacturers, retailers, distributors, publishers, media representatives, marketing agencies,
entrepreneurs, influential business people interested in licensing and merchandising. Find your strategic partnership in New
Europe.

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
 VENUE
The entire show and conference took place in the old Rovinj tobacco factory (TDR). TDR Landmark is redecorated especially for the
occasion into a unique show and conference venue. Historical industrial complex of totaly renewed buildings create a charm and
lifestyle of event and also environment with “imagination industry” concept.
On site where long time TDR company makes products with enormous success, we are establishing four-day Lisencing Factory to set
New Europe International Licensing Show & Conference premier event.

Date Time Licensing Factory New Europe 2009 - Schedule at a glance

Tuesday, 08:00 AM – 05:00 PM Attendee Registration / Exhibitor Check-in

September 22 09:00 AM – 05:00 PM SHOW
10:00 AM – 12:00 PM KEYNOTE
12:30 AM – 04:00 PM Module for New Europe: Unlock the power of licensing and merchandising
Module for Developed licensing world: New Europe: Emerging market insights
12:30 AM – 05:00 PM Meetings of specialists
08:00 PM Networking@Party:
Welcome Party / Start Networking

Wednesday, 08:00 AM – 05:00 PM Attendee Registration / Exhibitor Check-in

September 23 08:30 AM – 09:00 AM Good Morning Tea / Coffee
09:00 AM – 05:00 PM SHOW
09:00 AM – 04:00 PM Module for New Europe: Unlock the power of licensing and merchandising
Module for Developed licensing world: New Europe: Emerging market insights
08:00 PM Networking@Party:
Mediterranean Party / Leisure Networking

Thursday, 08:00 AM – 05:00 PM Attendee Registration / Exhibitor Check-in

September 24 08:30 AM – 09:00 AM Good Morning Tea / Coffee
09:00 AM – 05:00 PM SHOW
10:00 AM – 12:00 PM KEYNOTE
12:00 PM – 04:00 PM Workshops / Case Studies
08:00 PM Networking@Party:
New Europe Party / Direct Networking

Friday, 08:00 AM – 01:00 PM Attendee Registration / Exhibitor Check-in

September 25 08:30 AM – 09:00 AM Good Morning Tea / Coffee
09:00 AM – 03:00 PM SHOW
10:00 AM – 02:00 PM Workshops / Case Studies
08:00 PM Networking@Party:
Gala Farewell Party / Total Networking

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
 ACCOMMODATION AT ROVINJ - ENJOY ON FASCINATING ADRIATIC COAST
The stimulating spirit of Rovinj has been recognized by great masters of creativity. Jules Verne. James Joyce. Yevgeny
Yevtushenko. Each of this writers create whole world of own imagination. Each of them like this beautiful part of the world.
Our event is surrounded by this spirit which is still alive on squares and streets of Rovinj and its vibrant energy. Rovinj,
the town whose beauty dominates above the sea, is surely one of the most famous "nests of stone" in the Adriatic.

Thanks to our partner – company Maistra, we can offer you very special rates for accommodation, starting from
16,30 € only per person per night. Visit www.licensingfactory.com and under Accommodation section make a choice.

Maistra HOTEL & RESORT LIST in ROVINJ

Special rates for Licensing Factory New Europe participants

SINGLE ROOM DOUBLE ROOM SUITES HOTEL DISTANCE FROM

NAME CAT
EUR EUR EUR Licensing factory VENUE
MONTE MULINI 5* 244,80 144,00 432,00 12 min WALKING DISTANCE
EDEN 4* 130,60 76,80 256,00 12 min WALKING DISTANCE
ISTRA 4* 115,60 68,00 - 15 min by BOAT
AMARIN* 4* 37,70 27,10 - 10 min by CAR/SHUTTLE
PARK 3* 95,20 56,00 - 6 min WALKING DISTANCE
ADRIATIC 3* 101,00 59,40 - 5 min WALKING DISTANCE
KATARINA 3* 122,40 72,00 273,60 5 min by BOAT
VALDALISO 2* 27,70 16,30 - 10 min by CAR/SHUTTLE
VILLAS RUBIN* 2* 35,50 20,90 - 10 min by CAR/SHUTTLE
*BREAKFAST *BREAKFAS
SHUTTLE SERVICE AND BOAT
*BREAKFAST INCLUDED T INCLUDED
*RESORTS TRANSFER ARE ORGANIZED FREE
INCLUDED *PRICE IS PER *PRICE IS
OF CHARGE
PERSON PER SUITE

Please find further details for each hotel on http://www.maistra.hr. Rates are per person per night including Croatian VAT (PDV)
and including breakfast. Residance Tax is not included in above prices and is 7,00kn (approx. 0.9€) per person per night. Minimum
stay is 3 nights. For shorter stays prices rise 20% per night. For long stays, 5 nights and more, reduction is 25% per night.

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com
 HOW TO COME ? TRAVEL TO ROVINJ, CROATIA
Modern highways lead you to Rovinj, regardless whether you’re coming from the direction of Zagreb, Trieste or Ljubljana
and it is has excellent connections towards numerous European destinations, including 6 international airports
in its vicinity: Venice and Trieste in Italy; Pula, Rijeka and Zagreb in Croatia; Ljubljana in Slovenia.
To the nearest airport in Pula are available direct flights from London, Manchester, Birmingham, Kijev, Lyon, Moscow,
Paris, Wienna, St Petersburg, Cologne and Zurich. To Venice you can flight from almost any place on the world.
Free shuttle services from airports to Rovinj are secured.

Road route to Rovinj

Direction Route

From the north Ljubljana Koper Kaštel or Plovanija border crossing Buje Rovinj

Villach Udine Trieste Koper Kaštel or Plovanija border crossing Buje Rovinj

From the east Zagreb Rijeka Učka Tunnel Rovinj

More information about travel possibilities is available at: http://www.licensingfactory.com/index.php?introduction.

Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIA

T: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com