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Licensing Factory New Europe - Event Programe

Licensing Factory New Europe - Event Programe

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Licensing Factory New Europe, September 22-25, 2009
Overview and Conference Programe
Licensing Factory New Europe, September 22-25, 2009
Overview and Conference Programe

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Published by: Total Licensing New Europe on Sep 04, 2009
Copyright:Attribution Non-commercial


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Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr
Licensing Factory New Europe
is the International Show and Conference of Licensing and Merchandising Industry inNew Europe. For the first time, licensing and merchandising industry gathers vast range of professionals from Central andEastern Europe, South-East Europe and CIS region.
Who will attend, visit, exhibit ?
More then 50 exhibitors confirmed exhibiting, including leading players from New Europe countries already involved inlicensing business. First time ever will be represented 9 properties from New Europe which have all potential to becomemore then "local". In total, 224 properties till now are confirmed to be represented at Licensing Factory.
More then 250 conference participants is confirmed. Estimated/expected number of conference participants in total isabout 500 people.
egistered participants for conference are managing directors, marketing managers, brand managers,category managers, entrepreneurs, representing buyers from major retail multiples, distributors, publishers, media,licensees, manufacturers, licensing agents, sales promotion, advertising and creative agencies.Representatives of retail companies from New Europe countries, distributors, publishers and media will participate inconference also as a speakers or panelists in part of conference which will give concrete overview and information'sabout markets and companies in New Europe. Representatives of government’s institutions will give information's aboutlegal status and regulations regarding IP protection.
Are you among already registered visitors
conference attendees ?
If not, there is still some time left to register. Don’t miss this “ready made” opportunity.
Very special promotional rates
participation at conference; presentation of your company, product and properties; accommodation, helpsto meet every budget and make it possible. Even for the smallest budgets we can offer acceptable solution. Take a lookon next pages for more detailed information’s about this unique offer.
Why you should attend ?
For anyone involved in the business of brands, licensed products or consumer trends
Licensing Factory New Europe is amust-attend event. Meet new people and products through networking. Establish new connections in a new way. Beexcited with marketing potential and moneymaking power of this 400 million people market. Meet personally mainretailers, distributors, licensors, licensees, agents, producers, publishers… Learn finally Who is Who, how to approachand get in connection with right people / key players in this, for licensing business, almost untapped part of the world.
We will give you real, relevant and reliable facts for your business in New Europe.
Albania, Austria, Azerbaijan, Armenia, Belarus, Bosnia and Herzegovina,
, Cyprus, Czech Republic,Estonia, Georgia,
, Israel,
, Kyrgyzstan, Latvia, Lebanon, Lithuania, Malta, Macedonia,Moldova, Montenegro,
Russia, Serbia,
Slovenia, Turkey
, Tajikistan, Turkmenistan,
, Uzbekistan.
, W: www.licensingfactory.com 
Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr
Start date
: September 22, 2009
End date
: September 25, 2009
: TDR Landmark – Historical Industrial Complex
City / Country
: Rovinj, Croatia (local name: Hrvatska)
: Business Services
: Creata Ltd, Croatia
Public Date
: September 26 – Old town Rovinj – “Rovinj as Fairy Tale City”
Modern highways lead you to Rovinj, regardless whether you’re coming from the direction of Zagreb, Trieste or Ljubljana and it is has excellent connections towards numerous European destinations, including
6 international airports 
in its vicinity:
and Trieste in Italy;
, Rijeka and Zagreb in Croatia; Ljubljana in Slovenia. To the nearest airportinPulaare available direct flights from London, Manchester, Birmingham, Kijev, Lyon, Moscow, Paris, Wienna, StPetersburg, Cologne and Zurich. ToVeniceyou can flight from any place on the world. Free shuttle services from airportsto Rovinj are secured.
In the wide range of numeroushotelsandresorts,
establishments stand out thanks to thequality of accommodation facilities, the extensive offer of contents and amenities and impeccable service.
We can offeryou very special rates for
, starting from 16,30 € only per person per night. Hotels are very near venuewhere Licensing Factory will be held.
Most of hotels are 6-10min walking distance from venue
. Anyway, shuttleservice is secured free of charge for all Licensing Factory participants.
Licensing Factory New Europe is the premium international show and conference of licensing and merchandising industryin 35 countries of New Europe; it's brand and property marketplace – unique place of concentrated licensing opportunity.In four days, it is an ideal place for deals, connections, and ideas which will boost businesses and create networkingbetween Developed licensing world (West) and New Europe (East).
Buyers from major retail multiples, Distributors, Publishers, Media representatives, Licensees, Manufacturers, LicensingAgents, Sales promotion agencies, Advertising and creative agencies, Lawyers, Designers, Brand Managers, CategoryManagers, Marketing consultants, other supportive services.
Exhibitors include Licensors/brand owners, Retailers, Producers & Manufacturers, Licensing agents, Media, Artists andartist representation, Service providers, TV & film production companies, Book publishers, CD and computer gamespublishers, Licensees looking to reach retailers, Chambers of Commerce representing countries and companies.
, W: www.licensingfactory.com 
Day & Date:
Monday, September 21Tuesday, September 22Wednesday, September 23Thursday, September 24Friday, September 25
Registration Hours:
11:00 AM – 8:00 PM8:00 AM – 5:00 PM8:00 AM – 5:00 PM8:00 AM – 5:00 PM8:00 AM – 1:00 PM
Show Floor Hours:
9:00 AM – 5:00 PM9:00 AM – 5:00 PM9:00 AM – 5:00 PM9:00 AM – 3:00 PM
Conference Hours:
10:00 AM – 5:00 PM10:00 AM – 4:00 PM10:00 AM – 4:00 PM10:00 AM – 2:00 PMFor detailed information’s about Licensing Factory New Europe, registration, show & conference, travel information,accommodation, sponsorship opportunities, and all other info you may need please call: +385 1 6608 733 or send use-mail atlicensing@creata.hr ..
Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: licensing@creata.hr, W: www.licensingfactory.com 
With the most comprehensive licensing education program available, the Licensing Factory New Europe
 gives you timely information
like no other event can.
Stay ahead of the competition by learning about new trends,markets, research, regulations in New Europe countries and regions, and more in this one-of a kind program developedby specialist. Get up to speed on the issues that are impacting your company today and come away with the knowledgeto succeed in today’s quickly-changing marketplace. The 2009 CONFERENCE PROGRAM includes an executiveroundtable, keynote sessions, panels, workshops, specialist meetings and case studies designed especially for you.Conference Modul about New Europe will give you all relevant and up-to-date information that matters for your businessand essential legal summary in countries and regions of New Europe!
Licensing Factory 2009 Conference Program OverviewSeptember 22 – Day First
9:00 - 9:45Licensing and merchandising in advance – welcome10:00 - 11:30Keynote Address: DISNEY INSTITUTE - From Inspiration to Innovation
It has been said that creativity and innovation will be the keys for successful organizations in the rapidly changing 21stcentury. In this equaly fast-paced and thought-provoking presentation, speaker will share processes used by the WaltDisney Company’s acclaimed “Imagineers” to bring creative ideas to life. Audience members will walk away with ideas onhow to increase creativity and innovation in their own organization.
11:45 - 12:45The Development of Licensing and Merchandising Worldwide and the Potential of Licensing andMerchandising in New Europe,
Speaker: Francesca Ash, Total Licensing
Marty Brochstein, LIMA & Gregory J. Battersby, Grimes & Battersby LLP, LIMA
• Putting the right property together with the right product
A look at the factors that must be considered bymanufacturers and property owners as they seek the right marriage Speakers: Martin Brochstein, Senior VP of LIMA,plus others TBA
• The Licensing Contract and The Legal Basis for Licensing
An examination of the elements that go into a basiclicensing contract, and how they affect the ultimate shape of a licensing deal Speaker: Gregory J. Battersby, Co-Foundeand Senior Partner, Grimes & Battersby LLP, and General Counsel of LIMA
• The Role of the Agent, And How To Build The Right Relationship
A look at how agents function, their role in thelicensing business, and pointers on how to fi nd the right one Speakers: Martin Brochstein, Senior VP of LIMA, plusothers TBA
September 23 – Day Second
9:00 - 9:45International licensing status - report about L & M industry 08/09
Ira Mayer, The Licensing Letter 
 10:00 - 11:15Introducing New Europe: THE ECONOMIST INTELLIGENCE UNIT-Nenad Pacek 
Business Strategies and Economic Outlooks in Emerging Markets Why some companies succeed in emerging marketsand why so many fail to reach their objectives? How should companies approach and structure their business inemerging markets? What is best practice for companies that want to step up the effort and do more in emergingmarkets? Which regions and countries offer the best sales and profi t opportunities in the short, medium and long-term?
11:20 - 13:45Introducing New Europe: Countries and regions -
moderator Nenad Pacek & Reps of countries
 • In focus: Russia - one of the best-kept business secrets in the world. 
Russian Federation market from all anglesWhat kind of licensing and merchandising approach can have the most positive results on your business ?
Important aspects: CIS Commonwealth of independent states 
Armenia, Azerbaijan, Belarus, Georgia,Kazakhstan, Kyrgyzstan, Republic of Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan
14:00 - 15.15Lunch 15:30 - 18:00Introducing New Europe: Countries and regions
- moderator Nenad Pacek & Reps of countries
„Shortcut“: Northern Europe / Baltic states:
Estonia, Latvia, Lithuania
• What about: Central Europe:
Austria, Czech Republic, Hungary, Poland, Slovakia

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