Organizer: CREATA Ltd, Kneza Mislava 1, HR-10000 Zagreb, CROATIAT: +385 1 6608 733, F: +385 1 6608 737, E: email@example.com, W: www.licensingfactory.com
LICENSING FACTORY CONFERENCE - DISCOVER EXCELLENT LICENSING OPPORTUNITIES
With the most comprehensive licensing education program available, the Licensing Factory New Europe
gives you timely information
like no other event can.
Stay ahead of the competition by learning about new trends,markets, research, regulations in New Europe countries and regions, and more in this one-of a kind program developedby specialist. Get up to speed on the issues that are impacting your company today and come away with the knowledgeto succeed in today’s quickly-changing marketplace. The 2009 CONFERENCE PROGRAM includes an executiveroundtable, keynote sessions, panels, workshops, specialist meetings and case studies designed especially for you.Conference Modul about New Europe will give you all relevant and up-to-date information that matters for your businessand essential legal summary in countries and regions of New Europe!
Licensing Factory 2009 Conference Program OverviewSeptember 22 – Day First
9:00 - 9:45Licensing and merchandising in advance – welcome10:00 - 11:30Keynote Address: DISNEY INSTITUTE - From Inspiration to Innovation
It has been said that creativity and innovation will be the keys for successful organizations in the rapidly changing 21stcentury. In this equaly fast-paced and thought-provoking presentation, speaker will share processes used by the WaltDisney Company’s acclaimed “Imagineers” to bring creative ideas to life. Audience members will walk away with ideas onhow to increase creativity and innovation in their own organization.
11:45 - 12:45The Development of Licensing and Merchandising Worldwide and the Potential of Licensing andMerchandising in New Europe,
Speaker: Francesca Ash, Total Licensing
13:00 - 14:15Lunch14:30 - 17:00KEY SESSION ABOUT LICENSING AND MERCHANDISING
Marty Brochstein, LIMA & Gregory J. Battersby, Grimes & Battersby LLP, LIMA
• Putting the right property together with the right product
A look at the factors that must be considered bymanufacturers and property owners as they seek the right marriage Speakers: Martin Brochstein, Senior VP of LIMA,plus others TBA
• The Licensing Contract and The Legal Basis for Licensing
An examination of the elements that go into a basiclicensing contract, and how they affect the ultimate shape of a licensing deal Speaker: Gregory J. Battersby, Co-Founder and Senior Partner, Grimes & Battersby LLP, and General Counsel of LIMA
• The Role of the Agent, And How To Build The Right Relationship
A look at how agents function, their role in thelicensing business, and pointers on how to fi nd the right one Speakers: Martin Brochstein, Senior VP of LIMA, plusothers TBA
September 23 – Day Second
9:00 - 9:45International licensing status - report about L & M industry 08/09
Ira Mayer, The Licensing Letter
10:00 - 11:15Introducing New Europe: THE ECONOMIST INTELLIGENCE UNIT-Nenad Pacek
Business Strategies and Economic Outlooks in Emerging Markets Why some companies succeed in emerging marketsand why so many fail to reach their objectives? How should companies approach and structure their business inemerging markets? What is best practice for companies that want to step up the effort and do more in emergingmarkets? Which regions and countries offer the best sales and profi t opportunities in the short, medium and long-term?
11:20 - 13:45Introducing New Europe: Countries and regions -
moderator Nenad Pacek & Reps of countries
• In focus: Russia - one of the best-kept business secrets in the world.
Russian Federation market from all anglesWhat kind of licensing and merchandising approach can have the most positive results on your business ?
• Important aspects: CIS Commonwealth of independent states
Armenia, Azerbaijan, Belarus, Georgia,Kazakhstan, Kyrgyzstan, Republic of Moldova, Tajikistan, Turkmenistan, Ukraine, Uzbekistan
14:00 - 15.15Lunch 15:30 - 18:00Introducing New Europe: Countries and regions
- moderator Nenad Pacek & Reps of countries
• „Shortcut“: Northern Europe / Baltic states:
Estonia, Latvia, Lithuania
• What about: Central Europe:
Austria, Czech Republic, Hungary, Poland, Slovakia