FINANCIAL ANALYSIS

This note is meant as a guide to assist you in your financial analysis

RESOURCES FOR INDUSTRY RATIOS

Business Ratios Financial analysis using business or financial ratios and norms provides a means of assessing a firm's strengths and weaknesses. Using data from the balance sheet and income statement, various ratios can be calculated, which can then be compared directly to those of competing firms of varying sizes. Comparing the firm's operating results with those of specific competitors or the industry as a whole helps identify relative strengths and weaknesses. In addition, comparing changes in a firm's ratios over time can highlight improvements in performance or problem areas needing attention.

To perform ratio analysis:

1. Obtain the balance sheet and income statement of the firm, using sources listed in Company Information, and calculate the ratios; 2. Compare the ratios to those of specific competitors (obtain their information from the same sources); or 3. Compare the firms ratios to industry norms or averages. 4. For assistance in calculating and using the ratios consult a guide.

Published Ratios and Norms Printed Sources Most of these printed sources are published annually. Advertising Ratios & Budgets. Schonfeld & Associates, Inc. (Ref HF 5801 .A34 1987/1994) Provides advertising-to-sales and advertising-to-gross margin ratios for 5850 companies and compares the company's ad-to-sales ratio to the industry's ratio. Data is arranged by SIC code, company name, and budget size. Use to monitor the competition and set advertising budgets.

Almanac of Business and Industrial Financial Ratios. Prentice Hall. (Desk Ref
HF 5681 .R25 T68) Lists 24 key financial ratios for 180 industries based on IRS data.

Business Profitability Data. (Ref HD 2346 .U5 B88 1990)

Covers 294 types of small business, listing source and use of capital, sales and income, profitability versus assets, profitability trend and risks; arranged by type of business.

Industry Norms and Key Business Ratios. Dun and Bradstreet. (Desk Ref HF
5681 .B2 I52) Covers over 800 lines of business, arranged by SIC code. Presents "typical" balance sheets and income statements for the industry and 14 key ratios for the median, upper, and lower quartiles.

RMA Annual Statement Studies. Robert Morris Associates. (Desk Ref HF 5681
.B2 R401) Gives current and historical data for 370 industry groups collected from annual financial statements of firms. Data is presented by size of firm in assets and in sales. Electronic Sources MSN Money - Key Ratios MSN Money provides company and industry ratios; search by company name or ticker symbol. Useful Business Statistics BizStats.com provides information about ratios and benchmarks and statistics for various manufacturing and service industries.

Guides to Using Ratios For explanations of the ratios and help in using them to analyze a company's performance, consult the following: Printed Sources - in the Reference area: Analyzing Ratios. (Ref HF 5681 .R25 V57 1983) Explanation of over 35 frequently used business ratios and their use in financial analysis.

Handbook of Business and Financial Ratios. (Ref HF 5681 .R25 T97 1986)
Explains frequently used business ratios; aids in assessing and interpreting financial data.

How to Read a Financial Report. John A. Tracy. 4th ed. (Ref HF 5681 .B2 T733

1994)

How to Use Financial Statements. James Bandler. (Ref HF 5681 .B2 B285
1994) Printed Sources - Books you can check out: 101 Business Ratios. Sheldon Gates. (HC 79 .C7 G37 1993)

The Essentials of Management Ratios. Philip Ramsden. (HF 5681 .R25 R36
1998)

Financial Analysis. Erich A. Helfert. (HG 4026 .H436 2001) Techniques of Financial Analysis. Erich A. Helfert. (HG 4026 .J44 1997) Winning Business: How to Use Financial Analysis and Benchmarks to Outscore Your Competition. Rich Gildersleeve. (HF 5681 .R25 G55 1999)
Find additional books by searching in the online catalog under the subject words: ratio analysis Electronic Sources Biz/ed Home - Financial Ratios An online tutorial from the University of Bristol, with worksheets and answer keys, to build proficiency in financial analysis using ratios. CCH Business Owner's Toolkit - Business Ratios Provides explanations of liquidity, efficiency, profitability, and solvency ratios.