Professional Documents
Culture Documents
Fresh Facts
Providing knowledge and leadership to grow the farm fresh experience.
President’s Message……
For the past several months OFFMA’s board has been working on a new website! The Inside this issue:
content was there but it was in need of a face lift. Rhinoplasty is one of the most common
types of cosmetic surgery. Small changes to a nose can make a big impact on appear- Members News 2
ance. For OFFMA we are hoping to draw consumers to an attractive, exciting site as well Customer Database 3
as provide an excellent resource for our members. The new website was launched simulta-
neously at Pingle’s Farm, OFFMA’s 2009 Outstanding Farm Market, and the Queen’s Park Get some photos 4
Farmers’ Market Event on Tuesday, June 16th. I am excited about the new look and the
interactive virtual barn for consumers to find a farm near them. In the members section you Local Food Activities 5
in NA
can navigate through upcoming events, download past studies in our research section, or-
der resource material, view a past newsletter or post a question on our forum - just to name Just driving by 6
a few.
Petting Zoo Re- 7
For 6 weeks starting in mid-June Twitter: sources
and again in the fall, OFFMA has a A great application to Food Safety & Trace- 7
marketing campaign with the send a tweet (one or ability Initiative
Weather Network and we will be two sentences of need
engaging article writers for newspa- to know information Upcoming Events 8
pers and magazines to get the word about your farm) to
out – Get Fresh. Visit a Farm! your tweeps (someone following you on Twitter).
People are being inundated with more information
and less time to process it all. Twitter is a great way
to send a brief action message to your tweeps.
Ex. ‘Strawberry season starts today!’ or ‘Now
Amy Strom booking campfires for October.’ It is easy to add
OFFMA President this application to your website or e-mail signature.
You can also become an OFFMA tweep for member
updates. Go to www.twitter.com for more
information.
Lynn Ogryzlo has a weakness for good food. A second generation Canadian born Italian, Lynn’s culinary passion led
her into the seductive world of food and wine.
She worked with Inniskillin Wines for the first 10 years before branching out on her own as a food columnist. Over the next decade
Lynn created more than 1,400 recipes, mostly dedicated to the seasons of Niagara and its food. She was trained as a sommelier,
added wine columnist to her credits and introduced her readers to international destinations through their food and drink.
Most recently she has published Niagara Cooks, a cookbook highlighting Niagara farmers and Niagara fare.
Lynn travels across North America to collect material so she can write food stories. She has generously agreed to share some of
the examples of local food activities that she has discovered in her travels so that they may inspire you as well.
Seattle, Washington: the mayor has launched the The funds raised go towards annual school trips.
second annual Farm Fresh Family Challenge. He picks a Finkelstein now has his own tv show called ‘Fink’ on
few families willing to buy most of its fresh food from farm- the Food Network channel.
ers markets between June and November and to write a
weekly blog during that time and to be willing to occasion- Charlottetown, PEI has opened four new shops
ally host a local chef in their home kitchen to share shop- selling local produce. The new shops won’t be a solu-
ping and cooking tips. tion to the farming crisis, but could help the bottom line
of the farmers.
In the Kawartha Lakes, Ontario Mark Trealout was
about to lose his farm when he got the idea of selling his Prince Edward County’s, Taste of The County is
produce along with his neighbours at some Toronto’s farm- an event and culinary map. It draws 8,000 visitors to
ers’ market. Four years later, he has two refrigerated the town of Picton for 4-weekends every summer. They
trucks, two employees, and a delivery system in place to have a well organized wine and local food program that
get fresh produce efficiently to the customers. the municipality not only supports, but funds.
In Stratford, Ontario high school teacher Paul Finkel- Devon, England’s money with the image of the
stein started a cafeteria of foods the students grew or town is used for all local purchases. Over 70 busi-
sourced locally. The cafeteria makes healthy meals and nesses now operate with the towns’ own currency
goes head to head with the schools foodservice supplier. which creates a visual impact of the importance of
Each year they make a profit of approximately $25,000. keeping our dollars circulating in our local economy.
Page 6 Fresh Facts
Just driving by
By Dorene Collins, Marketing and Customer Service Program Lead with OMAFRA
Contact Rick Wooten at London Ice Cream, 519-495-7218 for more information.
Page 8 Fresh Facts
Upcoming Events
July 11-14 OFA Short Course (Association of Floriculture Professionals)
Columbus, Ohio. Contact: 614-487-1117 or visit www.ofa.org
Aug. 11-12 North American Strawberry Growers Association 2009 Summer Tour,
Illinois, Michigan, Indiana & Wisconsin. Go to www.nasga.org for addi
tional information.
Ontario Farm Fresh Aug. 18 Annual Potluck at Mapleton’s Organic Dairy, Moorefield , ON
Contact: Cathy Bartolic, 905-841-9278
Cathy Bartolic, Executive Director
2002 Vandorf Rd. Sept 15-17 Canada’s Outdoor Farm Show, Woodstock, ON
Aurora, ON L4G 7B9 Visit www.outdoorfarmshow.com for additional information.
Phone: 905-841-9278 Nov 8-11 OFFMA’s Bus Tour to Eastern Ontario & Quebec
Fax: 905-726-3369 Contact: Cathy Bartolic, 905-841-9278
E-mail: info@ontariofarmfresh.com
www.ontariofarmfresh.com
You Matter
When you love the work you do and the people you do it with, you matter.
When you are so gracious and generous and aware that you think of other people before yourself, you matter.
When you leave the world a better place than you found it, you matter.
When you continue to raise the bar on what you do and how you do it, you matter.
When you teach and forgive and teach more before you rush to judge and demean, you matter.
When you touch the people in your life through your actions (and your words), you matter.
When kids grow up wanting to be you, you matter.
When you see the world as it is, but insist on making it more like it could be, you matter.
When you inspire a Nobel prize winner or a slum dweller, you matter.
When the room brightens when you walk in, you matter.
And when the legacy you leave behind lasts for hours, days or a lifetime, you matter.
-from Seth Godin’s blog