Leading and Managing Change

By Dhruv Patel Isidro Gonzalez Briana Novak

Background
A series of articles by Christo her G! "orley# PhD! Pe erdine $niversity% Graziadio &chool of Business and Manage'ent Graziadio Business (e ort Address a nu'ber of ractical# o)erful# but often ignored rinci les in 'anaging change!

*vervie)
"hat does it 'ean to 'anage and lead organizational change &i+ things to be a)are of )hen leading change
Do no har' All change involves ersonal choice ,he relationshi bet)een change and erfor'ance is not instantaneous Connect change to business strategy Involve'ent breeds co''it'ent Any good change effort results in increased ca acity to face change in the future

Managing and Leading Change

Managing change has beco'e the -&ilver Bullet.
"hat Needs Managing

&trategy Process Peo le Culture

&taying Co' etitive Against

De'ogra hic ,rends ,echnology ,rends Globalization

Managing and Leading Change

Not 'any eo le )ill argue against this 0e)er )ill say their organization does a good 1ob 'anaging it

Managing change in continuous and ongoing Needs careful align'ent bet)een an organizations/
&trategy &tructure Process

Managing and Leading Change

Being roactive rather than reactive Pitfalls of change
*ften eo le fall for -trendy fads designed for 2uick fi+es. A decrease a)areness of )hat has )orked in the ast

Do No 3ar'
When issuing change, take holistic approach.
3o) is this change going to i' act the )hole syste'4 "hat are the hu'an i' lications4

Be Positive
3arsh 1udg'ent can send ina e' loyees ro riate signal to

Often Managers forget about the whole system or only change one facet of the business.
Poor i' le'entation can hurt eo les5 attitude to)ard future change Change )ill be unsu orted# unsuccessful# and da'aging! Can drag do)n 'o'entu' of other syste's and rocesses

All change involve ersonal choice

Managers 'ain vision is the ne) organization change *ff%site 'eetings arguing for a ne) change Co''unicate and for'ulate a 'e'oranda *rganization change fre2uently is resisted instead su orted Involve a variety de art'ents and e' loyees Creativity hel to ins ire your tea' for the ne) organization change

,he (elationshi Bet)een Change and Perfor'ance

No such thing as instantaneous transfor'ation 6+ ecting this often creates cynical attitudes a'ong e' loyees Change involves 7 things
,i'e * ortunity to learn
Give It ime (e'e'ber learning is often ineffective

&o don5t e+ ect erfor'ance i' rove'ent instantaneously

,he (elationshi Bet)een Change and Perfor'ance

Good 6+a' le
0ootball ,ea's Practice 8 Days a "eek 0or 9 Day of Perfor'ance

6+ ected to erfor' every 'inute of every day

*rganizations

"here is the o ortunity to ractice the ne) behavior ever 'inute of every day4
-e' loyees# given good guidance still need to be able to 'ess u .

Connect change to business &trategy

!hange shoul" only be pursue" with a clear Goal. Peo le value consistency 0re2uent change )ithout clear goals lo)ers e' loyee 'orale and increases cynicis'! #ave consistent communication &ho) e' loyees connection bet)een ersonal effort and the ulti'ate business goal! $outinely changing structure or having poor communication creates problems
%&ample' Microsoft
: !hange every ( months : %mployees only commit to short term results : Ongoing problems remain, commitment is weak

)let*s +ust try it,

: -ittle e&planation : .pset employees

Involve'ent breeds co''it'ent

Docu'ented and understand the 'ain idea of the change
-But it takes too long. Managers has to control the s eed of the co''it'ent

Managers learn )ith the change 6+a' le/

/merican #ealthways
C6* realized an analysis of the current organization structure C6* reco''end an alternatives Involve e' loyees in the analysis

I' le'enting changes to utilize benefits in the future

I' le'ent changes in a )ay that allo)s an organization to be 'ore cable of change in the future Bad 6+a' le ;6(P< 6ach 'e'ber should have a better understanding of the rocess &hare in the learning so each 'e'ber is able to better i' le'ent the changes on their o)n

Conclusion
-*rganizational change is a strategic i' erative in today5s global and fast aced environ'ent. (e'e'ber/
Do no har' All change involves ersonal choice ,he relationshi bet)een change and erfor'ance is not instantaneous Connect change to business strategy Involve'ent breeds co''it'ent Any good change effort results in increased ca acity to face change in the future

,hese are the sound rinci les that shouldn5t be forgotten in the haste of 'aking rogress!

&ource
htt /==gbr! e erdine!edu=>?7=change!ht'l