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In this changing scenario, time has come
when Specialization has become the most
important word to perform any activity. Be it
from Human Resource to Hotel
management, from catering to consultancy,
from merchandise to real estate.
Similar is a new field in the making known
as Event Management Services and
company providing these services is known
as ª



 ª 
 INTRODUCTION
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As the name
suggests, event
management is
all about
planning,
organizing and
executing an
event, which
facilitates brand
bonding with the
consumer. 
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A regular event management company has
five departments ²

1)CLI NT S RRICING
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MAJOR PLAY RS OF TH INDUSTRY

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NT MANAG M NT AS A DISCIPL

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mhe pie diagram clearly shows that the maximum

response of the respondents was for Introduction
stage as the Industrial Life Cycle stage of Event
Management Industry in India.. Since no one
believes that Event Management Industry is in
Declining stage, therefore, there is no portion of
declining stage in the pie chart, hence not visible