shot is to highlight her loneliness and how she is independent and in control of her own life. TechnologyAs well as using the technology required to produce this video, we will be tryingto extend our use of technology to as much as there is available to us and makethe most of it, although it is limited compared to what signed artists have.
When filming, we will be using a DV camera to capture our footage. The camerais generally good quality and has effects which can be made use of; for example,if we wanted our footage to be captured in black and white/sepia or the date tobe added at the bottom etc. There will also be some shots of Faze filming Naina& the surroundings on the Southbank as a type of home video, and for this wewill be using a Sony HD camera which will appear in these shots. We have theidea that this will then be incorporated into the music video by playing it on a TVand then capture Naina watching it (as part of the narrative). The other idea forthis is to edit the shot so that this footage plays on top of the other footage so itlooks as if it’s playing on the TV. (See
Final Cut Pro
Photoshop will be heavily used in the production of our Digi pack. Firstly we willbe using this, as well as iMovie, to
capture screen grabs from the footage whichwill be used as ‘Photos’ within the music video. Secondly, we will also be usingPhotoshop for the DVD cover & Magazine advert. Photoshop is extremely usefulin this way as it allows us to edit the image of Naina to format the DVD coverstructure the way we want it. We can also edit the colour, saturation, brightnessof the images as well as adding interesting effects.
Final cut pro
Final cut pro will mainly be used to create effects for our video. We may edit theentire video on FCP or edit in iMovie and only add special effects using FCP.Examples of such effects include, lighting adjustments, movement adjustments,sound adjustments etc. FCP is effective with layering footage and this is why wewant to use it for the scene of Naina watching the home videos. By using FCP forthis shot, the footage playing on screen will not only be clearer, but also to makeit look more realistic. With Final Cut Pro we can create the glam lighting that iscreated in a lot of R&B videos. Although they have the complex technology andour technology compared is rather limited we still will manage to create some of the effects.
Although iMovie is substantial enough to edit our video on, it is quite limited interms of the range of effects that can be used. For this reason, we may stick tousing iMovie for transitions and cuts and also for the super imposition effects of the photos. As well as fast cuts, we will be using quite a few fades and slowmotion on scenes that display flashbacks to make it look more like a memory.Another concept we will be incorporating into our music video is the crane ideato create the effect that a crane is being used without actually using the crane. This can be done by simply folding the front leg of a tripod all the way up, andmoving backwards/forwards. This therefore will exploit the technology availableto us just by simply being creative with what we do have.