From: EMC Research Date: February 10, 2014 RE: Recent polling on $15 Minimum Wage
About EMC Research
EMC Research is a leading public opinion and market research firm with offices in Seattle (WA), Oakland (CA), Portland (OR), and Columbus (OH). Founded in 1989, the company conducts opinion and market research for a variety of corporate, public agency, political, and not for profit clients throughout the country.
This memo is based on a telephone survey of 805 likely November 2014 voters in Seattle conducted January 14
, 2014. Participants were screened to ensure they are voters and were asked about their participation in the upcoming November 2014 elections; 90% said they are certain to participate, and an additional 10% say they will probably participate. The margin of error for the overall results is ± 3.5 percentage points at a 95% confidence interval. The survey was conducted with 115 interviews in each new City Council District (± 9.1 MOE per district) and then
weighted back to reflect each district’s proportional representation of the City.
The respondent profile was checked to ensure consistency with Seattle voter demographics and historical polling for age, self-identified political Party, and geography.
Optimism in Seattle is on the rise; the right direction figure is at a five year high.
The right direction/wrong track figures, typically seen as a measure of overall confidence in the economy, personal standing, and direction of the City, are at their highest point since 2009.
63% 52% 54% 43% 42% 18% 16% 12% 14% 19% 19% 31% 34% 43% 39%
Jan-14 Sep-13 May-13 May-11 May-09
Seattle Right Direction/Wrong Track
Riht Direction DK Wron Track