INTEGRANTS : Diana Carolina Guerra Alva Milagros Fernandez Campos

TEACHER: CARRIER :

Eduardo Sagastegui Administracin y Negocios Internacionales

CYCLO:

CURSE:

INTERNATIONAL MANAGEMENT

2014

EXPORT BUSINESS PLAN

I. THE BUSINESS IDEA

Yacon Syrup:

Significance: It has medicinal properties, including:

Excellent treatment for diabetes. Lower cholesterol and blood triglycerides. Prevents colon cancer. Controls body weight Prevents and controls hyperglycemia Restores kidney function

Utilities:

Can be used as a sweetener in beverages. With fruit salads, yogurt, panquekes. Antioxidant In a balanced diet, as it provides the body with minimal calories. Laxative

II. COMPANY AND PROJECT BUSINESS

2.1. Description of company business: The business is characterized by belonging to a Closed Stock Company, is dedicated to producing and selling yacon syrup, now the company wants to expand to the country of Japan, where the product is expected to be well received.

2.3. Main product marketing:

III . ANALYSIS OF THE ENVIRONMENT AND THE VALUE CHAIN

3.1 . Analysis of the macro :

3.1.1 Economy: The economy of Japan is the world's second largest . In the past five decades , Japan has moved from a traditional agrarian economy to a modern economy. Banks, insurance, real estate , retail , and telecommunications are the main industries . GDP per. capita is $ 34,188,000 Its unemployment rate is 4 %. Its inflation rate is 0 % The population and economic activity are concentrated in two areas: Kanto ( Tokyo) and Kansai ( Osaka). 3.1.2 . Political - Legal:

Japan 's political system is based on a democratic government in this country absolutely all citizens of age have the right to vote and stand for national and regional elections . The Japanese system of government is based on the Constitution of Japan , also known as the Peace Constitution , because it says the Japanese commitment to peace and the renunciation of war . Japan's national legislature is called the Diet. Diet has two chambers : the House of Representatives and the House of Councillors. Most national laws must be approved by both chambers . The prime minister is a member of the Diet and is

elected by it. The Prime Minister appoints the Cabinet. Most members of the Cabinet directed ministries or government agencies.

3.1.3 Technology:

Japan has achieved a remarkable industrial growth since World War II, developing new technologies to attract the curiosity and admiration of people everywhere. Japanese companies attach great importance to the research and production of new technologies , especially in fields such as microelectronics , computers , biotechnology , optics, aerospace technology and robotics , among others. Japan not only exports these technical innovations , but is at the forefront of industrial application. The use of these advancements in the industry has led to the increased use of automation and computer control of the production process in the symbol of the Japanese companies success as Sony , Toshiba or Hitachi, leading in electronics, or Nissan and Toyota in the industry automotive .

3.1.4 Sociocultural :

Japanese culture has evolved considerably in recent years. They have a religion based on Confucianism and its predominant language is Japanese. Like other post-industrial countries , Japan faces problems associated with an increasingly aging population. The aging population is due to a combination of factors such as low fertility and high life expectancy. Japan's population is currently 127, 463.611 people. The Japanese are very hierarchical and this expresses how negotiations are conducted , it is for this reason that in each group there is a boss, which is treated

with respect and it will be he who has the final say in the negotiating team , although the analysis can be done by the whole group.

3.2. Microenvironment Analysis:

3.2.1. Barriers to Entry:

over us.

3.2.2. Exit Barriers:

not ensure the level of prices, in terms of variation.

which the government can prevent us to sale our product.

3.2.3 Threat of Competitors:

-Cream are strongly positioned in the Japanese market.

investing in position in these markets with aggressive marketing campaigns.

3.2.4 Threat of Substitute Products:

Yacon Tea Yacon Extract Yacon Syrup

IV. RESEARCH AND / OR MARKET STUDY 4. 1 Product: The selected product by our company is "Yacon" We chose this product as the starting point in our mission as we think a very good source of useful resources to offer, and also shows great ability in any form of derivatives, as it concentrates less sugar, being much more favorable for consumption.

Currently there is a disease called diabetes, is why we give people know this product to feed on healthy and safe way. 4.2 Identification of Target Market:

* Market Research for Export Target Market As we chose the city of Osaka, this because Osaka is currently one of the most populous cities, with around 8.82 million people, and probably one of the world's most important financial centers. * Key points for shortlisting export markets For the selection of our target market, we have taken into account the culture, politics, economics and religion, as well as other factors to the performance of our organization.

V. STRATEGIC PLANNING 5.1. Foda Country Analysis and the Product: STRENGTHS: ng power, and desire to excel.

with established producers Yacon.

Efficient organizational capacity

and marketing.

WEAKNESSES:

High cost of operations Lack of technology according to international expectations. OPPORTUNITIES: Increased imports of agricultural products and especially the high nutritional value. Japan is a country with good macroeconomic level and it is constituted as a power. There is a new partnership in Japan with Latin America. Establishment of new strategic alliances. Access to new technologies. THREATS: Increased costs in terms of transportation. Introduction to Japanese market products similar to ours. Rejection of the Japanese market our product Constant changes in the Japanese climate. Natural disasters that may affect the production of yacon. price fluctuations in international market.

5.2. VISION:

"Being a multinational organization specializing in the marketing of natural products, becoming a competitive company in the middle, highly regarded for its strong leadership and efficiency" 5.3. MISSION: "We are a company incorporated, based on the best exploitation of our natural resources. While setting new standards of quality for our customers" STRATEGIES COMERCIALIZATION

5.1 . Generic Strategy:

public , creating standardized mass products . will relate to certain channels to distribute our product efficiently.

Japan , then go hard to the capital.

5.2 . Competitive Advantage:

environment.

5.3 Comparative Advantage :

than others, as we have a proper control over expenditure and we also have our customers trust us

5.4. Key Success Factors:

We have selected products which show great ability and potential. We have a team fully committed to the improvement of the company. Yacon Production will come from the best sources of agricultural resources. Our company fabricate 100% natural.

5.5. Social Responsibility:

Our company is dedicated to producing Yacn considering increasing the work in Peru, and giving higher incomes for all. We have a designing for the welfare of the population, bringing our customers improved product. We act on certain principles and values, respecting the rules of society. Embodied We meet each of the groups to whom we are responsible and whose trust we must earn:

VI . MARKETING PLAN

6.5 . MARKETING MIX:

6.5.1. PRODUCT:

Yacon Honey : It has medicinal properties, is ideal for diabetics, prevents colon cancer , controls the pressure artery improves calcium absorption and helps prevent osteoporosis and also strengthens bones and teeth. The exquisite yacon syrup is made from pure and concentrated yacon extract at high temperatures . Currently, yacon syrup experiencing a growing demand in the market for natural products internationally .

6.5.2 PRICE:

The price of our products will be of the value of S. / 15.00 local currency , providing a good quality product and good price.

6.5.3 . PROMOTION :

In this highly competitive world requires something more than developing a good product, set you a good price and make it available to customers, that is why you also need to promote it , so they 've decided to use different means to this goal.

Advertising Sales promotion Public relations

With these three factors can ensure that our products achieve high acceptance in our target market.

6.5.4 DISTRIBUTION

To get our product to our target market , we need means we can make our sale easier , as a broker in Japan that is a distributor that brings our product to the customer.

CONCLUSIONS:

REGARDING YOUR PRODUCTION AND EXPORT: The cultivation of yacon is still carried out in the traditional way, in almost all departments of Peru planting yacon being Amazonas, Cajamarca, Oxapampa, Huanuco and Puno areas with higher planted area.

The increase in demand has encouraged yacon cultivation. Today yacon is marketed as a nutraceutical, healthy food that helps prevent certain diseases. Consumption is in general but in the case of diabetics, which is very well received in many countries.