Marketing and Engagement Manager Vacancy

Job Information Pack for Candidates Full-Time Position. 23,000-26,000. Application Deadline 18th March 2014.

1. RESPONSE INSTRUCTIONS Thank you for your interest in the post of Marketing and Engagement Manager. Enclosed you will find: Information about Comar Details on how to apply for the post Job Description and Person Specification

How to Apply Please send your CV and a covering letter by email for the attention of Caroline Winn, Chief Executive Officer by Tuesday 18th March 2014. Interviews will be held the week commencing 24th March 2014. Shortlisted candidates will be expected to attend an interview during this week. Further Information If you require further additional information prior to returning your completed application, please contact Caroline Winn on 01688 301015.

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WHO WE ARE

Comar is a multi-arts organisation that produces, presents and develops creative work, supporting and connecting artists and audiences across Mull, Iona and beyond. Comar aims to be a leader amongst rural arts organisations, drawing together artists and audiences in meaningful ways that inspire, inform and shape our communities, resonating well beyond our island home. Established in 2013 through the merger of An Tobar and Mull Theatre, Comar, taking its name from the Gaelic word for confluence, builds on the legacy of these two well-regarded organisations to become a confident and ambitious centre for developing innovative cross art form work. 3. JOB BACKGROUND AND OUTLINE In order to support our continued growth and to ensure that the organisation has a strong foundation from which to develop further, Comar is now looking to expand its staff team to incorporate essentials marketing and engagement skills and experience within the organisation. Since Comars establishment in April 2013 we have undertaken a significant organisational review which determined our ideal staffing structure to allow us to operate effectively as a creative hub within Argyll and to enable our full body of work to resonate more throughout the region. As part of that process, we identified the need for a Marketing and Engagement Manager who would be capable of leading forward our long-term marketing strategies and initiatives. There is a definitive need for the successful post-holder to work ambitiously and strategically to raise the profile and awareness of our work; to communicate our values and our vision clearly; to share our artistic programme more widely; to deepen audience and community engagement in our programme of performances and events on Mull and throughout Argyll; and to drive revenue streams across all aspects of our operation. As part of a Get AmbITion project, Comar is also currently reviewing its brand and is currently conducting a review of its visual identity, is in the process of commissioning its new website and will be implementing a new Box Office system (Monad Ticketing) in advance of the spring. The Marketing and Engagement Manager will be central to driving forward and managing these new developments to ensure Comars profile grows and our communication continues to improve, using these key marketing tools as a starting point for developing future strategy.

4. WHAT WE DO Comar Presents Comar presents around 100 events each year across live music, visual arts, craft, theatre, dance, film, literature, comedy and more. Comar Produces Comar works with creative people across all art forms to commission and develop new and exciting creative work. Comar is also home to professional producing company Mull Theatre, who tour extensively across Scotland. Comar Develops Comar helps people at every level to reach their creative potential. We provide creative learning classes, schools workshops, youth theatre, film club and dance classes. For professional practitioners, we offer creative residencies, exhibition opportunities, professional development programmes and production facilities. 5. WHERE WE WORK Comar is based in Tobermory and operates venues on two permanent sites as well as working in a variety of community and external spaces. An Tobar A Victorian school building in the centre of Tobermory, An Tobar was renovated in 1997 and now houses exhibition spaces, an intimate live music venue, recording facilities, an art studio, music rehearsal space, cafe and shop. Druimfin Built in 2008, Druimfin is a production and performance space, equipped with raked seating for 80, a set workshop, costume store and administration offices. Future phases of the building include plans for a dedicated dance studio and additional production facilities. Off-Site Comar promotes events across Mull, Iona and Argyll, working with community groups and organisations to bring professional cultural product to a range of spaces from village halls to local forests. Touring Comar tours new productions and commissioned work in theatre, music and visual art to venues across Scotland.

6. WHO WE CONNECT WITH Residents Each strand of our activities (visual art, music, theatre) has a core audience of regular attendees and participants who are loyal to our current programme. Others engage sporadically, often to a high profile or specific interest event, or as cafe customers. There remains a significant proportion of residents who do not engage with our current offer. Visitors Mull and Iona are significant visitor destinations during the summer months for domestic and international tourists. Visitors engage with our activities at different levels: many have an appetite for cultural product and experience, seeing our exhibitions and attending live events, whilst others engage with us as casual cafe and shop customers. Sector As a key organisation within the cultural infrastructure of Scotland, we connect with a broad range of stakeholders: creative practitioners, industry partners, funders and suppliers. Funding Comar is a managed client of Highlands and Islands Enterprise and is a Creative Scotland Foundation Organisation. This position is funded by Highlands and Islands Enterprise.

7. DETAILED JOB DESCRIPTION The position of Marketing and Engagement Manager is a new, senior post within the company and an exciting opportunity for an outstanding individual to lead forward Comars strategic marketing, audience development and education strategies. The successful candidate will help secure Comars position as a unique, flagship arts organisation in Scotland over the next few years. Location Salary Scope Tobermory, Isle of Mull 23,000 - 26,000 gross, per annum. Full time, one-year, fixed-term initially. However, with a very strong likelihood of becoming permanent after an initial 12 months. Marketing and Engagement Manager 35 hours Chief Executive Officer Marketing Officer Education Officer (vacant) Audience Development Officer (vacant) Freelance staff i.e. PR staff, designers Audience & Community Engagement; Governance & Financial Management; Creative Directors (x3); Programme Manager; Finance Manager; Catering and Facilities Manager

Job Title Hours Reports to Responsible for

Contribution to Strategic Aim Primary Relationships Secondary Relationships Primary Responsibilities

Full understanding of Comars Business Plan, its vision, aims and objectives; Enhance awareness and deepen understanding of Comars artistic programme; Research, develop and implement Comars long-term Marketing and Engagement strategies; Strategic brand management, in the pursuit of Comars profile and position as a leader within rural arts provision; Implement of compelling, high quality print, PR, media and campaigns;

Ensure successful digital development across Comars website and online channels; Manage Comars retail function; Research, develop and implement initiatives to realise commercial growth and improved revenue streams, ensuring alignment with artistic programme and Comars Artistic Development; Line management of Marketing and Engagement team; Lead the successful development of the Box Office as a marketing and audience engagement tool; Effective audience research, market intelligence and evaluation in the pursuit of informed and professional marketing and audience development strategies and initiatives; Develop and maintain local, regional and national marketing and engagement networks; As budget holder, ensure the marketing, education and audience development initiatives operate within budgetary limitations; Ensure compliance with relevant policies including Data Protection Policy and Children, Young People and Vulnerable Adults policy;

Secondary Responsibilities With CEO and Creative Directors, research, develop and implement and arts education strategy for Comar;

Key Duties Manage marketing and education budgets; Keep up to date with developments in marketing and audience development; Write and proof-reads copy across all print materials; Commission print materials and online content; Liaise regularly with Creative Directors and Programme Manager to ensure programme information is shared internally and externally;

Produce marketing plans, reports and briefings, assessing the successes and opportunities of marketing tactics; Update all staff on marketing initiatives and relevant programme information; Organise launch events, previews, private viewings to raise the profile of Comar; Plan team workloads and schedules; Attend networking events on behalf of the company and advocates for the full body of Comars work; Contribute, as required, at all relevant staff and board meetings;

Person Specification An ability to think creatively and laterally to achieve outstanding results; Highly charismatic and persuasive; Responsive, timely and well organised at all times; Focused and ambitious, with a desire to keep ahead of fast moving trends; Commercially astute; Assertive, intuitive and empathetic; Positive, flexible and proactive, with strong work ethics; An enthusiasm and passion for the arts;

Essential Skills and Experience Proven specialist marketing knowledge with a minimum of three years professional experience in arts marketing, at least one at managerial level; Excellent research and analytical skills, with the ability to examine trends in developing strategy; Outstanding, compelling, communication skills, both written and verbally with the capacity to develop relationships across a wide spectrum of audiences, staff members and stakeholders;

Fluency in Microsoft Office packages, social media platforms and web development; Experience of using Box Office systems as a key marketing tool; Exceptional negotiation skills; Retail and commercial experience, with a proven ability to develop profitable opportunities; Ability to enforce deadlines and influence others; An understanding of evaluation techniques and methodology; Exceptional understanding of digital initiatives and how to employ them within marketing campaigns;

Summary Terms and Conditions of Employment 28 days annual leave, inclusive of 8 public holidays; 35 hours per week, exclusive of lunch breaks, to be worked during the hours of 9-6, Monday Friday. Additional evening and weekend work may be required from time to time to fulfill the duties of the role. The role is expected to work flexibly across both An Tobar and Druimfin venues.