CONCOR Tea Transportation

Group-4 Mahalakshmi Rahul P Seethalakshmi Suraj T

Logical Flow

CONCOR Tea Transportation

CONCOR Core Businesses

Major Ports

Question
! "ncrease# Tea Tra$$ic will most likel% in&ol&e $urther $low o$ empt% containers 'ack to the (astern Region) *oul# these cost 'e 'orne '% the inten#e# market+

Pre$erence "ssue
Preference to roads over rails

Tari$$ "ssues

Operation Constraints

Financial "ssues

,,,,(mpt% Containers "ssue

-ence the cost will not 'e 'orne '% the inten#e# market) .$ter all/ the shipper is not concerne# where the empt% comes $rom)

Question 0
! *hat Customer Segments shoul# the hea# o$ the (astern Region o$ CONCOR $ocus to pro&oke growth in containeri1e# Rail Transportation o$ Tea+

,CONCOR Customers
Basic customers ! (2port3"mport 4 5omestic 6(2port 7 "mport8 ! Cement/ "ron 4 Steel/ Petroleum 4 h%#rocar'ons/ ! 9rains 4 Pulses/ (#i'le salt / Courier ser&ices/ Coal Key players in tea sector ! Pro#ucers ! Merchants ! Pro#ucer:merchants CONCOR ; ;5omestic CONCORTarget Target 5omesticSegment Segment !! Targets Targetstransportation transportation$rom $rom9ar#ens 9ar#ens an# an#auction auctioncenters centersin innorth northeast eastto to &arious &ariouspart parto$ o$the thecountr%6Mainl% countr%6Mainl% western westernPart Parto$ o$the thecountr%8 countr%8 Potential PotentialCustomers Customers !! The The !! !!< <=> =>percent percentmarket marketshare share !! The TheTata Tatatea tealimited limited< <0? 0?percent percent !! Goodriche ::.uction Goodrichegroup group .uctionmarket market seller sellerwith with @ @gar#ens gar#ens !! Bishnauth Bishnauthtea tea< <Targeting Targetinge2port e2port Market Market !! "uncans "uncans#ndustries #ndustries!T" !T":: A Agar#ens gar#ens in innorth northeast east

.uction &s 9ar#en sales

Question B
! *hat C.S an#3or partnerships shoul# 'e consi#ere# $or an e$$ecti&e ser&ice o$$er+

,,,CONCOR C.S

CONCOR 5oor to #oor Ser&ice

!! O$%ective O$%ectiveof ofdomestic domesticdivision division&&To To'ring 'ring'ack 'ackto torail/ rail/goo#s goo#swhich whichare are now now'eing 'eingtransporte# transporte#'% '%roa# roa# !! Concept Conceptof ofdoor doorpic' pic'ups ups( (delivery delivery service serviceprovider provider *dvantages *dvantages !! Paper Paperwork workcomplete# complete#at atcustomerDs customerDs#oor/ #oor/the thecustomer customernee# nee#not not&isit &isit the theterminal terminal !! "n "ncertain certaincases casesunloa#ing unloa#ingo$ o$cargo cargo$rom $romcontainers/ containers/an# an#the the#eli&er% #eli&er%o$ o$ loose loosecargo cargoat atthe thecustomerDs customerDsreEuirements reEuirements#one #one )ulti-modal )ulti-modallogistics logistics

+olume "iscount ,chemes

a.or Business *ssociates C5S as G o$ chassischassis rail $reight G )>G 0G 0)>G T(Fs 'ooke# per month For achie&ing minimum monthl% target "$ monthl% target is e2cee#e# '% 0>G "$ monthl% target is e2cee#e# '% >HG "$ monthl% target is e2cee#e# '% HHG ! .or other customers

C5S3T(F 6Rs8 Nil >H3 0HH3

T(Fs per month Fpto 0I teus 70IAH 7AH

CONCOR (2pansion Plans

Question =
! .t what point in the &alue chain o$ tea shoul# CONCOR $ocus/ $or ma2imum e$$ecti&eness+

Calue Chain

The .lo/ of tea 0 .lo/ Chart

Focus on &alue chain

CONCOR Marketing Strateg%

! Better Positioning CONCOR positions itsel$ as the dependent 6,afety and relia$ility8 an# fastest Logistics compan% offering services at competitive price or less price compare# to other means like roa# transport ! )ore ,ervice Offerings : 5oor to 5oor Ser&ices : Protection $rom pil$erage an# #amages 6"nsurance $or tea that is transporte#8 : Tr% to partner with local pla%ers in case o$ remote areas or less potential areas ! Better */areness *nd Recognition Through Promotional *ctivities More marketing campaigns targeting the Companies owning the gar#ens an# sponsoring auctions at the auction centers etc) ! )a'ing The Transactions )ore Transparent -ighlight on the $act that there is no hi##en cost an# e2tra han#ling $ee

Other Recommen#ations

Strengths
! Market share an# margins signi$icantl% higher than the other pla%ers) .ccounts $or one:thir# o$ the countr%Ds (J"M container tra$$ic #nfrastructure advantage : ?/0HH wagons/ @> rakes operating per %ear/ >@ terminals Owns its terminals / a su'stantial a#&antage 6gi&en that other pla%ers pa% close to =HG o$ their $reight re&enue as terminal charges8 Long:stan#ing relationship with "n#ian Railwa%s !

*eaknesses

Opportunities

Threats