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Soal Test untuk Calon Karyawan Marketing

Soal Test untuk Calon Karyawan Marketing

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Published by: jimmy-tan on Oct 17, 2009
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05/25/2013

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SOAL TEST MARKETING
1.Apakah yang Anda ketahui tentang marketing secara umum ?2.Seandainya Anda telah diterima menjadi seorang petugas marketing dalamsebuah LBB, bagaimana cara Anda mencari konsumen ?3.Sebutkan dasar-dasar marketing yang Anda ketahui !4.Buatlah suatu deskripsi singkat program marketing yang menurut Andaefektif dalam hal menarik konsumen !5.Bagaimana cara Anda meyakinkan pada konsumen bahwa perusahaan kamilebih unggul dari perusahaan lain yang sejenis ? Jelaskan !6.Saat Anda harus berkomunikasi tentang informasi yang kompleks; bagaimanasituasi, pendekatan apa yang Anda ambil dan apa hasilnya ?7.Langkah-langkah apa yang akan Anda ambil dalam rangka memupukesadaran komersial tentang keunggulan jasa kursus kami dan fokus penjualandalam tim layanan pelanggan ?
 
Tell me about a recent sales and marketing strategy you implemented which failedto reach its objectives. What did you learn from it?
Tell me about a time when you had to make a sales presentation to major client. Didyou get your message across successfully?
Tell me how you handle confrontation? Please give me a recent example?
Tell me about the last time you had to use your negotiating skills to bring aboutincreased sales from a major client.
Tell me about a salesperson you know who has inspired you. What did you learnfrom him/her? How have you been able to incorporate these methods into your own sales skills?
How do you think you could improve your existing customer services policies?
How do you handle negative feedback from angry customers? How do you normallyrespond to them?
Have you ever felt during course of your work that the existing systems andsolutions are not sufficient to meet needs of customers properly and need to be changed? If so, tell me more.
Tell me about the methods you use to keep informed of your sales teams's activitiesand progress towards their set objectives.
How do you keep up to date with recent developments in your field
Tell me about a recent sales and marketing strategy you implemented which failedto reach its objectives. What did you learn from it?
How have you fostered an atmosphere and ethos of aggressive but ethical selling behavior in your area?
When you need to employ somebody with strong sales skills, what do you look outfor?
Tell me about a successful lead and referrals generation system that you created (or improved) and implemented.
When your sales team has been in danger of failing to reach their targets, what stepsdo you normally take?
What steps do you undertake when you have an idea to improve either a companyservice or product? Give me a recent example.
Tell me about a time when you had to make a sales presentation to major clients.Did you get your message across successfully?
Describe a project you undertook that required researching for possible foreigndistributors for your products, how did you go about it?
What steps do you normally take to develop relationships with key Opinion Leaders(KOL). Can you give me a recent example?
Tell me about the most difficult distributor you have had to deal with? Why werethey so difficult? How did you handle them?
How have you dealt with rejection in the past? Can you give me some examples?
Tell me about an opportunity you foresaw in the overseas market for a new productor for an adaptation of an existing product. What steps did you take? Were you successful?
How many foreign languages do you speak? How did you learn them?
What steps have you taken to become proficient in the use of modern officesoftware? Which software programs are you familiar with?
Tell me about a time when your company had to make a dubious decision, and therewas a possibility of an adverse public reaction. How did you manage the situation?
Tell me about a situation where two of your managers were at odds and you helpedto negotiate a solution acceptable to all.
Tell me about a time when you anticipated a serious potential problem in acompany's marketing strategy. How were you able to anticipate it?
Tell me about a recent sales and marketing strategy you implemented which failedto reach its objectives. What did you learn from it?
 
What steps do you undertake when you have an idea to improve one of your organization's marketing strategies -maybe in relation to loyalty/incentive programs, brand management or onlinecampaigns? Please give me a recent example.

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