Prweek14 Online Specs

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General Guidelines 2 Flash 3 Rich Media 5 Skin Specifications 6 Video 7 Newsletters and Sponsored Promos 8 Custom Microsite 9 Mobile Specs
ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014
GENERAL GUIDELINES
Important Information
Haymarket Media, Inc
Dimensions Standard File Size Max File Size

SWF File Size
728x90 40k 100k 40k
300x250 40k 100k 40k
300x600 40k 100k 40k
970x30 40k 100k

40k
HTML 5 banners are supported for all platforms All creatives are subject to final approval by
Functionality
Sound: Sound must be off by default on ad unit

expansion. Sound must stop on roll-off/close and must have a visible mute/unmute button. Video: Additional video/sound content can be downloaded on click initiation (10 mb limit). Please include a clear call to action indicating that the user will be downloading a larger file.
Click URL Border Animation Duration HTML5 Flash Version Flash Script Version Looping Frame Rate Wmode Z index Rich Flash File Size Accepted 3rd parties
Required. Please provide. 1px required to differentiate from background 30 seconds Accepted Version 10.0 and below AS2 or AS3 3 loop maximum 24 fps 0 1 100k with 40k polite load All major vendors
Timelines and Delivery
All material must be delivered at least 2/3 working

days prior to campaign launch to ensure technical compatibility and internal concept approval.
For more information, please contact: WEB: Ada Figueroa | Ada.Figueroa@haymarketmedia.com | 646.638.6065 NEWSLETTERS: Joshua Storch | Joshua.Storch@haymarketmedia.com | 646.638.6093
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FLASH
NOTE: clickTag is case sensitive. Hard coded URLs will not be accepted in the file. Please provide separate clickthrough URL.
For flash files with multiple clickable areas:

on (release) { getURL (_root.clickTAG1, _blank); } } on (release) { getURL (_root.clickTAG2, _blank); } } on (release) { getURL (_root.clickTAG3, _blank); } }
Flash clickTag AS2 Specs
In order for Haymarket Media Inc. to properly track and report clicks with site served Flash ads, please ensure all ads have the clickTag properly implemented. Adobe/ Macromedia currently recommends a clickTag method to track clicks for Flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. Transparent Button object layered on top of clickable area Button clickthrough URL: clickTag (underscore level ZERO period clickTag) Target window is set to _blank Active Clickthrough URLs must accompany submission of Flash files in .txt/.xls file Here is what the coding will look like when you are done:
on (release) { getURL (clickTAG, _blank); } } OR on (release) { getURL (_level0.clickTag, _blank); } } OR on (release) { getURL (_root.clickTAG, _blank); } }
Flash clickTag AS3 Specs
Create the button Transparent Button object layered on top of clickable area Add the ActionScript to the button Create a new layer, select the first keyframe in the layer and activate the Actions panel. Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked:
function onButtonClick(evt:MouseEvent):void{ if (root.loaderInfo.parameters.clickTag.substr(0,5)==http: || root.loaderInfo.parameters.clickTag.substr(0,6)==https: ){ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),_blank); } } }
For flash files with multiple clickable areas:

function onButtonClick1(evt:MouseEvent):void{ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG), _blank); } function onButtonClick2(evt:MouseEvent):void{ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG2), _blank); } function onButtonClick3(evt:MouseEvent):void{ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG3), _blank); } function onButtonClick4(evt:MouseEvent):void{ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG4), _blank); } function onButtonClick5(evt:MouseEvent):void{ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG5), _blank); } button.addEventListener(MouseEvent.CLICK, onButtonClick1); button2.addEventListener(MouseEvent.CLICK, onButtonClick2); button3.addEventListener(MouseEvent.CLICK, onButtonClick3); button4.addEventListener(MouseEvent.CLICK, onButtonClick4); button5.addEventListener(MouseEvent.CLICK, onButtonClick5);
Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer): myButton.addEventListener(MouseEvent.CLICK, onButtonClick);
RICH MEDIA
Expandables
The Expanding creative is a fixed ad unit with the added capability of expanding over the page in response to user interaction (either via click or roll over). Must be 3rd party hosted.
User initiation by click. Roll over with 1 second delay Automatic expansion is not permitted. Expansion to occur on user initiation.
Prominent close button required on 3rd party served expandables. The ad must feature a close or collapse button (close X) that closes the panel with a users click. The advertisement must be included on the expanded section Wmode transparent Z index 1 Polite download accepted Collapsed 728x90 300x250 300x600 Expanded 728x300 500x250 500x600 Direction down left left
Pushdown
The pushdown unit begins as a 940x90 banner that expands to a 970x90 canvas that pushes the page content down, grabbing the users attention before retracting back to 940x90. Must be 3rd party hosted.
The pushdown unit must be user initiated. Z index 1 Close button: required
Collapsed
Dimension File Size 940x90 40k
Expanded
970x90 100k with Polite lead
RICH MEDIA
Prestitial
Prestitials are full-page ads that are displayed before the homepage loads. This large, dramatic high-impact banner allows your message to be seen by each visitor to the site. The prestitial ad will display for 15 seconds and will appear to any unique visitor once per 24 hour period. Haymarket provides Functionality, which includes: A timeout counter, which redirects the visitor to the original page the ad was launched from. A skip feature, which allows the visitor to return to the original page manually The publishers logo Client provides One 640x480 creative (3rd party tags accepted; flash, jpg, gif, png less than 100k) One clickthrough URL
Page Peel
The page peel tears down on roll-over for up to 8 seconds offering a massive canvas to our advertisers. On subsequent impressions the persistent dog ear will display in the upper right hand corner. Haymarket provides the peel element; all functionally must be removed. Client need only supply two creatives below and one clickthrough URL. May only appear on one section page on the site
Specs for Dogear

(Displays indefinitely in the upper right-hand corner) Dimension File Type File Size 100x40 Gif, Jpg, Flash, 3rd party tag Standard: 40k Flash: 60k
Specs for Expanded Peel

(Displays upon roll-over) Dimension: File Type: File Size 640x480 Gif, Jpg, Flash, 3rd party tag Less then 100k
Please Note: Animated GIFs are NOT accepted for Dogear or Expanded Peel
RISING STARS
Creative
Film Strip Portrait Pushdown Side kick Slider Billboard
Accepted
Yes Yes Yes Yes Yes No
SKIN SPECIFICATIONS
The Skin allows an advertiser to take the place of the background on one page of a website. It can be combined with an advertising takeover to effectively promote brand awareness. The Skin is best optimized for the target audience with a screen resolution of 1280 x 1024 pixels. Design of standard ad units may be used to integrate with the Skin to maximize the campaign effectiveness.
Creative Requirements
Dimensions Maximum: 1600x900 pixels Minimum: 1260x800 pixels. Creative elements will display in the 130px on the left and right, as well as the top 100px Note: All Skin designs must fade into a single desired background color toward the extremities of the skin to seam lessly merge the Skin and the remainder of the web page. This should be included in the 130px width on the left and right. Max File Size: 100K File Formats: GIF/JPG Animation/Sounds: Not accepted Linking URL: Single URL available to be used and placed above the top banner Testing: A test can be provided by Haymarket if received on time Duration: Recommended 1-3 days on one page of the website Image Maps: Not accepted Third Party Serving: Not accepted NOTES Haymarket Media requires that all creative be submitted five (5) business days to allow testing and approval prior to launch date. Please ensure that all the above specifications are met. Creative assets that do not meet all of our specifications will be rejected, potentially affecting the launch date of the campaign. If you have any further questions regarding campaign tracking for this placement, please contact your Haymarket Media representative.
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VIDEO
Pre-Roll Video
Frame Rate: Same as source of 1/2 of source ( 15-30 fps) Length: 15 seconds Bite Rate: 352 kbps Tracking: 3rd party 1x1 impression tracking click tracking via click command URL Clickable: Yes, please provide click through URL Companion and leave-behind: Cannot be 3rd party hosted Submission: Need to submitted as http://url to call FLV file Hosting: NOT supported via Haymarket Media, Inc
Pre-roll Video Companion banner Leave-behind banner
480x360 300x250 728x90
1.5MB 40k 40k
FLV ONLY standard gif/jpg standard gif/jpg
Video on website
File size File type Ratio Hosting
under 5MB
m4v or h264 4:3 or 16:9 Can be hosted by client if the player is provided, otherwise Haymarket can host the file
NEWSLETTERS
Breakfast Briefing, Weekly Digital Sizes: 728x90, Text SECTORS: Healthcare, Technology, Products & Tools, Careers Sizes: 728x90, Text
Banner Creative
All banner ads for e-mail newsletters must be submitted as either a jpg or gif. Max file size is 40k. We do not encourage third party tags for newsletter delivery, but when necessary, only no script tags will be accepted. NO FLASH PLEASE NOTE: Although we can accept animated gifs, Outlook 2007 and above does not display past the first frame due to a default setting. Please ensure that the first frame of the gif has the main call-to-action for instances where the animation appears static.
Text Creative
Sponsored text ads appear with a headline and logo. The headline is optional, but has a limit of 100 characters, including spaces. The body should not exceed 300 characters, including spaces. One link for the text ad is available. Third party tags cannot be accepted due to formatting. Impression and click-tracking accepted.
TEST/APPROVAL PROCEDURES Advertisers are entitled to receive a test of the mailing. Testing is handled 1-2 days before the mailing date, unless otherwise requested. All mailings must receive advertiser approval. The final approved test should be forwarded with Approved in the body of the email to usnewsletters@haymarketmedia.com.
SPONSORED PROMOTION
HTML
Materials Required: HTML file, Plain Text file, Subject Line Creative materials must be no wider than 700 pixels (height does not matter). It is recommended to design at a width of 700px to align properly with our heading and footer language. We recommend your html file be around 30k with a maximum of 40k. Your file must include text. It cannot be comprised of only images. All images used within the html must be hosted by advertiser; images CANNOT be hosted by PRWeek. Please note: The images within the html must have complete URLs for any links to your site that are in the mailing. See below for further clarification: <img src=/images/header.gif> becomes <img src=http://www.yourwebserver.com/images/ header.gif>
Tips on designing HTML for email
Use HTML tables to control the design layout. If using css, please use inline css to control the presentation elements within your email. Remove HTML and body tags before submitting file. Body Backround = white. Please note: In addition, we do not modify submitted HTML code or check links. We include an Opt-Out link for recipients to remove their email address PLAIN TEXT An accompanying plain text version for non-HTML subscribers must also be included. SUBJECT LINE A subject line must be provided to insert in the email. Subject line recommended length is 50 characters with spaces.
SUBMISSION OF MATERIALS clare.ostrom@haymarketmedia.com CLOSING DATES/DEADLINES: Four business days in advance of broadcast date. Late submission can cause postponement of the broadcast.
MOBILE SPECS
Standard banners File size 3rd party tags Flash 320x50 and 300x250 Less than 30k Accepted Not accepted
HTML5, gif, jpg, png for still images Animated gif for animations

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ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

Dimensions Standard File Size Max File Size

728x90 40k 100k 40k

300x250 40k 100k 40k

300x600 40k 100k 40k

970x30 40k 100k

Sound: Sound must be off by default on ad unit

Timelines and Delivery

All material must be delivered at least 2/3 working

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

For flash files with multiple clickable areas:

Flash clickTag AS2 Specs

Flash clickTag AS3 Specs

For flash files with multiple clickable areas:

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

Specs for Dogear

Specs for Expanded Peel

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

480x360 300x250 728x90

1.5MB 40k 40k

FLV ONLY standard gif/jpg standard gif/jpg

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

Tips on designing HTML for email

ONLINE BANNER ADVERTISING SPECIFICATIONS | 2014

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