Hierarcy of CM-360

-create account
-create adv
-site creation
-package (group of placment)
-Placement
-Crreate ads (LI under Placement)
-Creative mapping
-all tags.
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Tag type
-JS
-HTML
-INS
-IFRAME
-INTERNAL REDIRECT
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Click tracker- with help of click tracker find the no of user click on that
particular ad.
Img tracker- no of user saw ad
1x1 tracking ad- with the help of 1x1 or tracking ads we can track click,
impression 1x1 uses when creative is hosted at publisher end.
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Verification & blocking-- done once campaign created used for brand safety & ad
fraud
-T1: standard classifier, catogories of web/app block, monitor standard once it
reaches thersold value CM-Notify us
-T2: Custom classifier, add keyword for sites, we can also monitor it.
-T3: Domain list-- sites creation (Customized level).
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*LP can we created in the new (Deep link)> Batch upload URL> Drop down list
selected adv LP.
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* Creative optimization: Three creative serve we have to optimize it metric such as
if 2 then optimized manually at creative level.
-Click
-Click through conversion
-View through conversion, for conversion we have to create floodloght setup.
Creative types-- Display, rich media, ISV,ISA,INT.
Delivery property-- impression ratio, priority, Fcap (not exceed 15)
Craetive rotation--Sequential, weightage (even,custom,CTR),optimized (click or
other matric)
Event tag-
Trageting section- audience, geo,lan,keyword,audience segment.
Cost- CPM, V-CPM active view, CPC,CPA, Flat rate-impression,click
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Floodlight back window
- Click 30 days
Impression 14 days, conversion must be attributed to this campaign.

OSV--Expand your video ad campaign beyond the video player

- absence of video player
- Reach expansion
- native like view
- customization
- New effective format
* compatible with VAST & VPAID TAG.
ISV-Required video player
- intrupt main content, outsteam video ads can be skippable
- needs substantial change in the video
OSV customizable than ISV
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VAST-Video ad serving template
-calling for a request
-making a responce
- Triggering the URL's start tracking and measuring impressions.
VAST 1.0- Supporting MP4, 3GP,play/stop/pause f'n.
VAST 2.0- MP4, 3GP, MOV, FLASH,JS, event quartile, event tracking
VAST 3.0- five ad format, skippable, improved error reporting.
VAST4.0- support video ad+interactive files, viewability, verification, advanced
reporting.
currently we are using 4.1 version.
* Ad viewability has often caused a concussion
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VPAID- Video player ad interface
-calling for a request
-making a responce-ad server responds to the video palyers having the VAST XML
file.
VPAID-2.0, Supporting ad rendering on mobile devices, autoplay VPAID, wide range of
functionality than flash using HTML, JS.
* VPAID is must be delivered in JS thorugh desktop the ad is delivered via flash.
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Different types of Ad group--- standard, click tracking, tracking ad groups.
Placement group types--- package ( Group of placement), Placement, Roadblock (group
of placement appears on the exact same page not just the same site)
Floodlight--- (create audience for remarketing & track conversion)
-It allows you to track and report on conversions and it helps you to understand
action of users who visits your site after viewing or clicking one at your website.
-it help us to setup an audience, which complies list of the users who have
performs specific actions on a site than makes those users available for targeting
by subsequent campaign.
-Floodlight activities corresponds to specific events you have like to track such
as conversion on your website or adding user to audience list, for each event you
want to track, you have to
create new floodlight activity.
-CM-360,creates the tags (pixel) script that we have to add to the our website
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-Dynamic tag (These deliver additional code with floodlight tag are used to
generate Third party code for website activity)
- Image tag ( use instead of Iframe tag for some or all)
- Counting method (Floodlight activity-- standard, unique, per session).
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-Tag format
-Global tag (web)--analytic, CM-360
- Iframe tag (App, CM)--if not supported than we use image tag)
-Image tag (Only App)
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Floodlight tag preview
-Global snippet preview-- Implement on every page
-Event snippet preview--- Implement on thankyou page.

Piggy backing
when firing one pixel causes pixel from other platforms to fire, piggybacking is
used for cooking syncing and tracking pirpose.

Tag wrapping
when extra parametre or code gets added to the tags is known as tag wrapping. when
we share a wrapped tag with a publisher. the third party provider
determines that potential impression suits your brand ability required such as
fraud impression for different customize matrics.
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Dobule Varify
protect brand reputation
ad are seen by real people or not
authenticate media quality
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IAS (Integrate ad science)-- ads are viewable by real people, in order to integrate
in DCM adv must be provide Partner and campaign ID for tag implementation.
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* whenever you assign creative to a placement by default ad will created.
* can we create a palcement with multiple size at once--NO
*where we can upload creative for a campaign--advertiser, campaign, at the time of
creating ad
* when we assign the creatives to a placement a default ad will be created
automatically when will need to create additional ads?
-when we have to target multiple ad to same placement
-if we have to add additional targeting at the ad level for ceratin creative.
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tarcking ad or 1x1 supported
-Image
-Iframe
-JS
-click tracker
-Impression tracker
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How to QC tags
Video
-Creative preview X-check
-check specification
-length (duration)
-Bid rate, frame width
-Click functionality
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Static
-Static banner
-check format
-Dimension
-Click f'n
-Mobile check
-Visula QA
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HTML, TAG
-JS bin to check HTML tag-put a tag in<body-body> to check rendering or not
-Test a tag