DV360

Inventory activation
Activate inventory source

Partner level > My inventory > New non-guaranteed inventory

Name: Deal name (seedtag will provide this info)

Exchange: SmartRTB+ or Appnexus (seedtag will provide this info)
Deal ID: (seedtag will provide this info).
Floor price: Fixed CPM negotiated
Seller name: seedtag
Inventory type: Preferred Deal

At Insertion Order or Line Item level you must link this inventory
source
Campaign configuration
Create seedtag campaign

Line Item Level:

1. Linking Inventory Source (Only Seedtag Deal) -> Click LI -> Public Inventories (0 selected) -> Private Deals (Seedtag Deal)
Create seedtag campaign

-Line Item Level:

2. Linking Creatives that you have uploaded in the DSP. Then click and select to assign Creatives. Remember activate the creative.
Creative uploading
Upload seedtag creatives - Display

Upload it as Third Party Tag, and paste

the HTML including the right sizes for
each format.

In-Image Display Horizontal In-Image Display Vertical Full Image Display

930x180 300x1050 580x400

In-Image Display Horizontal In-Image Display Vertical Full Image Display

Upload seedtag creatives - Display

Do not mark any of

these options
Advertiser > Creatives

NEW > Third Party > Third Party Tag

Upload seedtag creatives - Video

For video formats, depends on which one you use:

Upload the video as usual: mp4, VAST,... In-Image Video Seedtag will provide a VAST file for
Pre-Image Video
it's a standard video campaign any of these formats, and you must
Full Image Video upload it as a VAST file.

-Insert VAST file here-

Upload seedtag creatives - Consider that...

Don't pay attention to this message from Google while It's important the creatives pass the audits below: Creative and
uploading the display creative. Landing Page review + Exchange Reviews + Google Ad Manager.
We're 100% GDPR compliant AppNexus audit is not necessary to run campaigns via DV360
Some tips
Some tips

NO YES

Wrong creative size

Restrictive targeting -% viewability, brandsafety,
socio-demo data,...
Frequency capping is to strict
Pacing is not well set