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Contents
NAME of organization MOBILINK
Brief history
Mobilink’s vision & values
Product strategy
Products:
1- Jazz
2- Indigo
3- Black berry
Positioning:
1- Jazz
2- Indigo
Competitors’ advantages:
1- Coverage
2- Market share
SWOT analysis:
1- Strengths
2- Weaknesses
3- Opportunities
4- Threats
Product life cycle
Suggestions
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NAME: MALIK MUHAMMAD

ZAFRAN AWAN
FATHERNAME: ABDUL REHMAN
MALIK
CLASS : MBA (BANKING&FINANCE)
ROLL NO: AD 514701
SUBJECT: Marketing
Code : 5534

Submitted to Sr. Mateen

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NAME : MOBILINK
Introduction
Pakistan Mobile Communications Limited (Mobilink), a subsidiary of
Orascom Telecom, started its operations in 1994, and has become the
market leader both in terms of growth as well as having the largest
customer subscriber base in Pakistan - a base of over 28 million and
growing. We pride ourselves on being the first cellular service provider
to operate on a 100% digital GSM technology in Pakistan that also
provides state-of-the-art communication solutions to its customers.
Mobilink offers exclusively designed tariff plans that cater to the
communication needs of a diverse group of people, from individuals to
businessmen to corporate and multinationals. To achieve this objective,
we offer both postpaid (indigo) and prepaid (Jazz) solutions to our
customers. Compared to our competitors, both the postpaid (indigo) and
prepaid (Jazz) brands are the largest brands of their kind in the Pakistan
cellular industry.
In addition to providing advanced voice communication services that
makes the lives of millions that much easy, we also offer a host of value-
added-services to our prized customers. At the same time, Mobilink
places high importance to its coverage, which is why we cover you in
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10,000+ cities and towns nationwide as well as over 130 countries on

international roaming service. In other words, we speak your language,
everywhere.

Mobilink's Vision and Values.

Mobilink's Vision:
"To be the leading Telecommunication Services Provider in Pakistan by
offering innovative Communication solutions for our Customers while
exceeding Shareholder value & Employee Expectations".
Mobilink's Values:
Total Customer Satisfaction
Customers are at the heart of our success. They have placed their trust
and confidence in us. In return, we strive to anticipate their needs and
deliver service, quality and value beyond their expectations.
Business Excellence

We strive for excellence in all that we do. We aspire to the highest

standards and raise the bar for ourselves everyday. This commitment to
delivering world-class quality translates into unmatched service and
value for our customers and all stakeholders.
Trust & Integrity

At Mobilink, we take pride in practicing the highest ethical standards in

an open and honest environment, and by honoring our commitments. We
take personal responsibility for our actions, and treat everyone fairly, and
with trust and respect.
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Respect for People

Our relationships drive our business. We respect and esteem our
employees and all stakeholders. We believe in teamwork, empowerment
and honor.
Corporate Social Responsibility

As the market leader, we recognize and fulfill our responsibility towards

our country and the environment we operate in. We contribute to worthy
causes and are dedicated to the development and progress of the society.

INTRODUCTION TO THE TOPIC.

Product strategy.
Product strategy of Mobilink:

As long as I have analyzed Mobilink strategy in

Pakistan, it is market leader there and it's just
because of its strategies. Some of the strategies are
as follows:
· There are products which are catering to
different marketing segments like Indigo for upper
segment, jazz for middle etc
· Prices they charge are also according to the
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affordability of the customers

· It aims to have the largest customer base and
therefore, providing services in maximum locations
· Different promotion strategies are being used
like traditional ways of promotion as well as other
ways like sales promotion etc.
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Positioning:
Mobilink is positioning to the different sectors.
For indigo and for jazz
Indigo:
Indigo is a positioned on family plate form, offering a
wide range of product creating to different needs. It
comprises of a range of packages depending upon the
usage level such as indigo initial and indigo 400
supplementary packages combine postpaid life style with
economical rate.
Jazz:
Cell and control is a hybrid product that is a prepaid
convenience and postpaid control and is suited for high
end prepaid user.

Competitor advantages:
Expanding coverage and streamlining tariffs

Coverage:
Where other networks fail,
ours connects instantly. On
highways & byways,
throughout thousands of
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destinations across Pakistan,

only Mobilink has you fully
covered. So no more mixed
signals, because only Mobilink
talks to you loud & clear.
Mobilink provides the widest
coverage network, covering
more than 10,000+ cities,
towns, and villages across
Pakistan. It connects over 28
million family members every
second of the day with
exceptional voice quality due
to its broad coverage. Our
coverage is expanding day by
day, and soon, the only other
thing covering Pakistan more
than Mobilink would be the
clear blue sky.
Large no of market share:
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SWOT analysis:
SWOT stands for Strengths, Weaknesses,
Opportunities and Threats. Mobilink is the leading telecommunications
company in Pakistan. Here is the SWOT of Mobilink.

* Strengths.
- First Mover's advantages
- Strong Brand name
- good coverage and speed

* Weaknesses.
- High call rates.
- Large organizational structure

* Opportunities.
- Network all around Pakistan
- Adaptation of newest technology.

* Threats.
- Competition
- High tax rates
- Increase in imported equipment costs

Product life cycle:

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Mobilink is at the maturity stage there for it is

enjoying the higher rate of profit.

Suggestions:
My view point is that as Mobilink is the largest
telecommunication network in Pakistan and it has the
higher market share than any other telecommunication
network in Pakistan. There for Mobilink need to satisfy
there customers and Mobilink is doing this very well by
giving different tariffs. But I thing that the charges of
Mobilink are little higher than other competitors, as it is
the age of competition there for Mobilink should have to
reduce its’ charges and improve its’ stander of qualities
more.