WOODPEC

KER
FURNITURE

ECR STORE
RENOVATION DOCKET
VISUAL
MERCHANDISING
DISPLAY GUIDELINES
JULY 2021
WOODPEC
KER
FURNITURE

01
GROUND FLOOR
02
FIRST FLOOR

HOMEWARE|APARTMENTS| CATEGORY WISE DISPLAY-

GARDEN FURNITURE
BEDROOM|DINING|SOFA

03 04
WINDOW FOCAL
SECOND FLOOR
INSPIRATIONAL ZONE
GARDEN FURNITURE|
OFFICE FURNITURE|AS IS
ZONE
CONTENTS
WOODPEC
KER
FURNITURE

01
GROUND FLOOR

HOMEWARE|APARTMENT
GARDEN
WOODPEC GROUND FLOOR
KER STORE LAYOUT
FURNITURE
WOODPEC GROUND FLOOR
KER STORE LAYOUT- FRONT
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER STORE ZONING
FURNITURE

HOMEWARE OPEN AREA

APARTMENT-1 STORE WINDOW

APARTMENT-2 STORE FOCAL

APARTMENT-3
WOODPEC GROUND FLOOR
KER APARTMENT-1- TOP
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER APARTMENT-1- FRONT
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER APARTMENT-1- FRONT
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER APARTMENT-1- ISO VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

Door H- 7’

Total H- 8’

3’ 3’
Material-
4” PVC sheet/
glass
2”
Reference image
32”
Depth- 3”
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

Tiles Reference
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

4” skirting across the apartments.

Note: Skirting material to be matched

with door material.

Skirting Reference
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

Wood material Reference

WOODPEC GROUND FLOOR
KER APARTMENT-2- TOP
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER APARTMENT-2- FRONT
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER APARTMENT-2- FRONT
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER APARTMENT-2- ISO VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER APARTMENT-2- DESIGN DETAIL
FURNITURE

Transparent PVC sheet/Glass

Door H- 8’

2’

Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-2- DESIGN DETAIL
FURNITURE

Door H- 7’

Total H- 8’

3’ 3’
Material-
4” PVC sheet/
glass
2”
Reference image
32”
Depth- 3”
WOODPEC GROUND FLOOR
KER APARTMENT-2- DESIGN DETAIL
FURNITURE

Full height
4’ from the
Gap-1’ floor- 7ft.

2’

1.5’

2’

0.5”

Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-2- DESIGN DETAIL
FURNITURE

Wooden panel-1”

H-4’

Extrude wall-6”

Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-2- DESIGN DETAIL
FURNITURE

H-8’

5’

Equally divided
in rest of the space
Reference image

Material PVC
sheet/Glass
3”
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

7’

3’
Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

Tiles Reference
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

4” skirting across the apartments.

Note: Skirting material to be matched

with door material.

Skirting Reference
WOODPEC GROUND FLOOR
KER APARTMENT-1- DESIGN DETAIL
FURNITURE

Wood material Reference

WOODPEC GROUND FLOOR
KER APARTMENT-3- TOP VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER APARTMENT-3- FRONT VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER APARTMENT-3- FRONT VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER APARTMENT-3- ISO VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

Transparent PVC sheet/Glass

Door H- 8’

2’

Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

Door H- 7’

Total H- 8’

3’ 3’

Material-
4” PVC sheet
Reference image
2”

32”
Depth- 3”
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

H-8’

5’

Equally divided
in rest of the space
Reference image

Material PVC sheet

3”
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

Match with door height

4’

Gap-Depending 2’
on the space
1.5’
2.5’

0.5”

Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

7’

3’

Reference image
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

Tiles Reference
WOODPEC GROUND FLOOR
KER APARTMENT-3- DESIGN DETAIL
FURNITURE

4” skirting across the apartments.

Note: Skirting material to be matched

with door material.

Skirting Reference
WOODPEC GROUND FLOOR
KER APARTMENT-2- DESIGN DETAIL
FURNITURE

Wood material Reference

WOODPEC GROUND FLOOR
KER OPEN AREA- TOP VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER OPEN AREA- ISO VIEW
FURNITURE
WOODPEC GROUND FLOOR
KER OPEN AREA- DESIGN
FURNITURE
DETAIL

4.5’

7’

Transparent PVC sheet

3”

4 Wheels with stopper

OPEN AREA PARTITION

WOODPEC GROUND FLOOR
KER OPEN AREA- DESIGN DETAIL
FURNITURE

Wood material Reference

WOODPEC
KER
FURNITURE

02
FIRST FLOOR

CATEGORY WISE DISPLA

FURNITURE
BEDROOM|DINING|SOFA
WOODPEC FIRST FLOOR
KER STORE LAYOUT
FURNITURE
WOODPEC FIRST FLOOR
KER STORE LAYOUT- FRONT
FURNITURE
VIEW
WOODPEC FIRST FLOOR
KER STORE ZONING
FURNITURE

BEDROOM

OPEN AREA

FOCAL
WOODPEC FIRST FLOOR
KER STORE ZONING- ISO
FURNITURE
VIEW
WOODPEC FIRST FLOOR
KER OPEN AREA- ISO VIEW
FURNITURE
WOODPEC FIRST FLOOR
KER OPEN
OPENAREA-
AREA-ISO
DESIGN
VIEW
FURNITURE
DETAIL

4.5’

7’

Transparent PVC sheet

3”

4 Wheels with stopper

OPEN AREA PARTITION

WOODPEC FIRST FLOOR
KER OPEN AREA- DESIGN DETAIL
FURNITURE

Wood material Reference

WOODPEC
KER
FURNITURE

03
SECOND FLOOR

GARDEN FURNITURE|
OFFICE FURNITURE|AS IS
ZONE
WOODPEC SECOND FLOOR
KER STORE LAYOUT
FURNITURE
WOODPEC SECOND FLOOR
KER STORE LAYOUT- FRONT
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER STORE ZONING
FURNITURE

GARDEN OFFICE FURNITUR

FURNITURE

CHAIR SECTION AS IS ZONE

LIVING SECTION
WOODPEC SECOND FLOOR
KER GARDEN SECTION- TOP
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER GARDEN SECTION- FRONT
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER GARDEN SECTION- FRONT
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER GARDEN SECTION- ISO
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER GARDEN SECTION- DESIGN
FURNITURE
DETAIL

42”

REFERENCE IMAGE
4”
Length depends on space availablity

GARDEN FENCING
WOODPEC SECOND FLOOR
KER GARDEN SECTION- DESIGN
FURNITURE
DETAIL

GARDEN GRASS
WOODPEC SECOND FLOOR
KER GARDEN SECTION- FRONT
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER GARDEN SECTION- ISO
FURNITURE
VIEW
WOODPEC GROUND FLOOR
KER GARDEN SECTION- DESIGN
FURNITURE
DETAIL

Frame
84” depth-1”

18”

Garden tiles
Grass

TILES REFERENCE IMAGE

WOODPEC SECOND FLOOR
KER CHAIR SECTION- FRONT VIEW
FURNITURE
WOODPEC SECOND FLOOR
KER CHAIR SECTION- FRONT VIEW
FURNITURE
WOODPEC SECOND FLOOR
KER CHAIR SECTION- DESIGN
FURNITURE
DETAIL

Minimum- 3’

9’
2”

2”
4”
4’

4’
WOODPEC SECOND FLOOR
KER CHAIR SECTION- FRONT VIEW
FURNITURE
WOODPEC SECOND FLOOR
KER CHAIR SECTION- DESIGN
FURNITURE
DETAIL

4’

2”
9’

5’

2”
4”
4’

Material- Metal with white

paint on it
4’
WOODPEC SECOND FLOOR
KER CHAIR SECTION- DESIGN
FURNITURE
DETAIL

Wood material Reference

WOODPEC SECOND FLOOR
KER OFFCICE FURNITURE/LIVING - TOP
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER OFFCICE FURNITURE- ISO
FURNITURE
VIEW
WOODPEC SECOND FLOOR
KER AS IS ZONE- TOP VIEW
FURNITURE

As is zone – All broken range and high discounted

merchandise can be displayed here.
WOODPEC
KER
FURNITURE

04
WINDOW FOCAL

INSPIRATIONAL ZONE
WOODPEC WINDOW- GROUND FLOOR
KER WINDOW/FOCAL
FURNITURE
ZONING
WOODPEC WINDOW- GROUND FLOOR
KER DESIGN
FURNITURE
WOODPEC WINDOW- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Picture frames

Ceiling lamp

Ottoman with books and plant

Ottoman with cushion

Floor plant
WOODPEC WINDOW- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Podium height- 12”

2’ Gap from the glass Material- MDF with white lamination

Window podium
WOODPEC FOCAL 1- GROUND FLOOR
KER DESIGN
FURNITURE
WOODPEC FOCAL 1- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Material- MDF and ply

Qty- 1Nos. Each
Note: All frames required support from the
back side to stand individually.
WOODPEC FOCAL 1- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Floor podium from entrance till end of the store

Podium height- 4”

Material- MDF with white lamination

Focal podium
WOODPEC FOCAL 1- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Wooden frames

Cane hanging lamp

Clear vase with artificial leaf

Side table
Arm chair with cushion
WOODPEC FOCAL 2- GROUND FLOOR
KER DESIGN
FURNITURE
WOODPEC FOCAL 2- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Hanging fabric flag

2’X4’- 1Nos.

Hanging fabric flag

2’X4’- 1Nos.

Hanging fabric flag

1.5’X3.5’- 1Nos.

Hanging flag
WOODPEC FOCAL 2- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

Hanging lamp-1Nos.

6str dining

3str sofa with cushions

Side table with flower vase

WOODPEC FOCAL 3- GROUND FLOOR
KER DESIGN
FURNITURE
WOODPEC FOCAL 3- GROUND FLOOR
KER DESIGN DETAIL
FURNITURE

MDF/Ply

Divider
WOODPEC MERCHANDISE & PROPS QTY
KER APPROX NOS.
FURNITURE

ITEM QTY(APPROX)

Bedroom 16+2(Window display)

11+8(As is zone & focal

Sofa
display excluded)

Dining 22(As is zone display

excluded)

Open area partition 18-20 Nos.

WOODPEC
KER
FURNITURE

THANK
YOU!