Business

Report
Presentat
ion on
Vodafone

Asia Pacific Institute Of

Management, New Delhi,
India
 ABOUT VODAFONE

Formed in 1984 as Racal Electronics Ltd.

1991Changed its name to Vodafone group.
Vodafone comes from Voice data fone.
Largest mobile telecommunications network
company in the world.
It has operations in 25 countries and partner
network in 42 countries.
Market value of about £75 billion.

Chairman – Sir John Bond

Chief Executive – Vittorio Colao
CEO (India) – Marten Pieters
 Executive Summary

Revenue increased by 15.6%

Total dividends per share up by 3.5%

Invested £48 million in Vodafone foundation

programmes

Increased data revenue

Verizon wireless’ Alltel acquisition

 Executive Summary (cont.)

Service revenue increased by

15.9%

•Voice service

•Messaging Services

•Fixed and Other Services

2009: £38,294m, •Data services

2008: £33,042m
 VOICE SERVICES

Voice services continue to make up the

largest portion of the Group’s revenue
and a wide range of activities have been
undertaken over the past year to
stimulate growth in voice usage.
£26,906m
Voice revenue
(2008: £24,151m,
2007: £21,597m)
Product focus:
 12.5% reduction in outgoing average price per minute.
Tariffs:
 Wide range of tariffs and propositions on offer.
 Include a range of unlimited value offers, which have
been particularly appealing to customers and stimulate
voice usage growth.
Vodafone Passport:
 Enables customers to “take their home tariff abroad”
offering greater price transparency and certainty to
customers.
 Messaging SERVICES

Allowing customer to send and receive messages

Send and receive text messages as well as

multiple media messages.

Usage Growth of 30.9% in the year 2009.

£4,473m
Messaging revenue
(2008: £3,967m,
2007: £3,496m)
 Fixed and other services

Fixed Services Other Services includes:

includes:
Incoming Roaming
Fixed Broadband
Wholesale MVNO
Fixed Line voice
Business managed
Office Phone services
solutions
Advertising

£3,869m
Fixed and other
service revenue
(2008: £2,805m,
2007: £2,373m)
 DATA SERVICES

Various Product and Services to Enhance

Access to Data Services

Connectivity services
Internet application
Simple and secure
Transparent pricing
access to the internet
available through
and business systems.
Vodafone's “Internet
on Your Mobile”.
Company intranets
Offers integrated
and the internet for
services from leading
customers on the
internet brand
move.
partners.
£3,046m 19.0 m mobile
Data revenue  Organic data revenue
internet users in
(2008: £2,119m, growth is 25.9%
2007: £1,405m)
Europe .
 CONT.

Applications Data roaming

Vodafone Email Plus, Group’s services on a
Windows Mobile® Email mobile network when
from Vodafone and travelling abroad.
BlackBerry from
Vodafone .  Simple and easy
pricing.
Suitablefor consumers
and enterprises. 11 markets offer a
3.5m
daily roaming tariff.
mobile email
customers .
 SEVEN C’s OF
EFFECTIVE
COMMUNICATION
 SEVEN C’s (Cont.)

1) Completeness
 Provide all necessary information
 Answer all questions asked
 Give something extra, when asked

2) Conciseness
 Eliminate Wordy Expressions
 Include only relevant Material
 Avoid Unnecessary Repetition

3) Consideration
 Focus on “YOU” instead of “I” or “WE”
 Show Benefit or Interest in the Receiver
 Emphasize Positive, Pleasant Facts
 SEVEN C’s (Cont.)

4) Concreteness
Use Specific Facts and Figures
Put Action into your Verbs
Choose Vivid, Image Building Words

5) Clarity
Choose Precise and Familiar Words
Effective sentences and paragraphs

6) Courtesy
Be Sincerely Tactful, Thoughtful
Use expressions that show Respect
 SEVEN C’s (Cont.)

7) Correctness
Usage of Right Level of Language
Accuracy of Figures, Facts and Words
Maintain Acceptable Writing Mechanics

Source: Corporate website of Vodafone

http://www.vodafone.com/static/annual_report09/downloads/VF_Annu
THANK
YOU