Detailed Project Report by
360 Degree financial
services p. ltd
1) Deepak Singla (08XPGDM19)
2) Modak Priy (08XPGDM31)
3) Vineet Dixit (08XPGDM59)
6) Vivek Kr. Shahi (08XPGDM60)
360 Degree Financial Services would be incorporated as a Private Limited Company providing the Value Added Financial Services by operating in B2C segment. Our Services would include:
investment opportunities, which will act as a reference point for customers as well as banks; thereby continuously modifying based on the inputs received from clients and consumers.
individuals working in small and medium enterprises, students and other individuals; a reliable, high-quality, and cost-effective value added financial services by collaborating with various technology providers and financial institutions. Apart from research on the revenue generation model, and the promotions part, we have conducted an exploratory research in order to judge the customer\u2019s response towards the current services being provided by various agencies and has
Marketing, Finance, key issue of Client Management. The main motive of our organisation is \u201cSelling not for the sake of selling; but for fulfilling the needs of its clients.\u201d We have taken due care in analyzing the data collected through exploratory research with respect to customer needs both explicit and latent, its perception and attitude towards these services and the problems they face. The marketing for our firm would be initially done by BTL (Below the Line) marketing activities, Hoardings and Banners near Offices and will launch SMS campaign (e.g. from
Apart from it, we will tie up with various education institutes to help their students raise education loans under the group loan scheme through us. We will also tie up with small and medium enterprises to help their employees raise various kinds of loans. We are also planning to tie up with the distributors and dealers of Consumer Durables and Automobiles to help their customers in getting loans. We are hopeful of making all this successful because as per the present scenario, all these agencies have either tie-ups with one bank or none at all. Thus by offering wide range of loans and other financial services under one roof, we would be able to create a value addition, which is the Unique Selling Proposition for us.
For Investments also, one needs a specialist who can help him making rational choices and the one who does not believe just in selling. We will be able to fill this gap by providing value added financial services. Financing needs arise at every age in human life, but the form of needs keep on changing. For example in the growth stage, the main emphasis is on the Education, then the needs take the shape of personal requirements like own home, personal vehicle, investments etc. which gradually shifts to the need of financial security in the Old Age. We are planning to create value addition in each of these stages.
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