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Introduction:
Bangladesh's economy is at risk due to a staggering number of underemployed labor reaching as high as
66 lakh, but more than two lakh foreign employees are taking a bite out of the country's industrial sector
because industry owner believe local employees do not have the technical skills to run the industry while
they overlook the fact that technical skill is just a part of leadership concept. From my personal
experience with foreign employees I have come across, not only they possess technical skill but they
work with a vision, They are good at decision making, they have the confident, commitment,
communication skill and all the other factors of a leader. Thus they are sitting in the top level position in
any company or industry of Bangladesh.
Leadership Consultant Service will add a new dynamic in the workforce. Either it will help to create
future leaders who will climb up the corporate ladders or entrepreneurs who will bring a positive change
in the world.

Section-1 Reason for Existing:

Initial Idea:

Great leadership sometimes occurs naturally. But for most of us, great leadership must be
developed through specialized training, deliberate focus on areas of opportunity, practice, and
accountability. Whether geared toward a single individual, executive management teams, or
entire organizations, our leadership development consulting services and coaching focus
on real business results.  We work with you to craft a tailored leadership development and
coaching program geared to deliver specific and measurable outcomes. Our leadership
development approach seeks to nurture participants’ growth in the results-driven context of your
business while challenging perceptions, exposing blind spots, and developing better behaviors.

Mission:
To build the next generation of leaders by serving as a trusted business advisor and leadership
consultant to our clients, ultimately enabling them to fulfill their individual purpose and shared
vision.
Passion:
Teaching people leadership to lead an excellence life.
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Values:

1) Integrity

2) Results Oriented

3) Connect Through Diversity

4) Innovation

Section-2 Initial Market

Beachhead Market:
Our beachhead market would be relatively small companies where the number of the employees
would be few and where we can arrange coaching for all of them with our limited resources.
End User Profiles:
Our End users will be any individual who completed their graduation but unemployed or
employees currently working in any organization.
TAM:
100 Companies in Bangladesh (BDT 50,00,000)
Persona:
TBD

Section-3 Value Creation

Use Case:
The users can come to know about our services from our Official Website, Facebook or LinekdIn
Page. They can recognize the value of our services from our training module and expert trainers.
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Training materials both soft & hardcopy will be provided to the users. The users can pay through
Bank or mobile transaction for our services.

Service Description: Our different service offerings will be pointed in our website as
1) Leadership Integration
2) Executive Coaching
3) High Performance Team
4) Assessment

Quantified Value Proposition:

1) Our clients have increased their productivity by 20-25 percent using our services
2) Our Services saves up 10,000 BDT per year.

Section-4 Competitive Advantage

Core:
Our Business core is providing consultancy services by the market leaders & trainers who possesses all
the knowledge & skills of leadership.

Competitive Positioning:

High
Leaders BD

ZM Consultant

Expertise

Young Consultants Career Path

Low

Low Efficiency High

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Section-5 Customer Acquisition

Decision Making Unit:

1) Primary Economic Buyer: Small, Medium & Large Organizations who would like to
train their employees.
2) End User: Any Individual or employees of a company.

Decision Making Process:

Our potential customer will be Companies or Employers who feel the urge to take our
consultancy. Employers will take the initiative to talk with HR Head about the employees who
are required to take Leadership training and HR Head will come with a list of employees to
Finance manager about the budget.

Windows of Opportunity:
1) Change of Leadership
2) Necessity
3) To Improve Productivity
4) Handling crisis moment

Possible Triggers:
1) Offering a discount for taking more than one service
2) Search Executive on behalf of a company.
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Section-6 Product Unit Economics

The time-based model

Rate and scope of work are determined at the outset. It will be hourly rate or a day rate, which is
often referred to as a per diem. 

Pricing: 50000 per service Package

LTV: BDT 6250/ BDT 50,000

COCA: BDT 1250/ BDT 10,000

Section-7 Sales
Preferred Sales Channel:

1) Internet Sales: Find the email address of target Company owners and mail them about our
services.
2) Telephone Sales: Find the telephone number of the targeted companies and let them
know about our services.
3) Direct Sales: Send salesman to companies and let them know about our services.

Short Term: For short term selling we will mainly focus in direct sale, Internet Sales and
telephone sales where we will have one to one selling.

Medium Term: For Medium Term selling we will make video content of our services and
advertise them in professional website like LinkedIn.
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Section-8 Overall Economics

COCA for Year:

Items for Marketing & Sales Budget Year
1 2 3
Number of Sales People 2 2 3
Sales Salary Per Year 4,80,000 4,80,000 7,20,000
Travel 36,000 37,000 50,000
Website Cost 1,00,000 1,00,000 1,00,000
Other 50,000 53,000 55,000
Total 6,66,000 6,70,000 9,25,000
Number of Customers 85 91 97
COCA 18,718 7,363 9,536

Section-9 Design & Build

Key Assumption:
 Customer will be benefited by us and will want us to train them again.
 Leaders Bd can make profit only by giving services to small Organization.
 Our Training method will be consistent and expand with demand.
MVBP:
A PDF file describing our service offerings that could be used as a basis for client conversations
to help improve my service offerings.

Section-10 Scaling

Next Market: First we targeted small companies where we will train 30-50 employees. Our next
market will Large Organizations where we will be able to teach more than 100 employees and all
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level of staffs. Then we will target unemployed and Students to help develop their career by
improving leadership skill.