PHD Global + Annalect India

Review: January 2024

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Hiring Status

Account Service line Roles New/Backfill Status

Chanel Media Services Social New Hiring

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Chanel (AdOps) – Media Services

Month​ HC​ Task Volume​ Utilization​

Nov’23​ 9​ 290 88%

Dec’23 9​ 145 53%

Jan'24 9 131 62%

With 131 requests catered in Jan, utilization stands at 62%

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Chanel (AdOps) – Highlights & focus area

Highlights-

• Provided training on Ad Ops workflow and CRS creation to the South Korea TBWA team

• Observing lower utilization since Dec. Expecting volumes to increase in the upcoming months

• Nov utilization – APAC: 71%, EMEA: 91%, NAM: 110%

• Dec utilization – APAC: 50%, EMEA: 45%, NAM: 75%

• Jan utilization – APAC: 41%, EMEA: 74%, NAM: 70%

Focus areas-

• Support upcoming campaign launches including Handbags

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Diageo Biddable (Jan’24) – Media Services

Jan'24 HC Task Volume Utilization

Search 1 27 75.96%

Social 1 49 72.90%

Programmatic 3 21 27.24%

DIT - CRS 1 27 50.91% DIAGEO Biddable – Jan’24

80.00% 75.96%
72.90%
DIT - Finance 3 104 66.44% 70.00% 66.44%
60.00%
50.91%
50.00%
40.00%
30.00% 27.24%

20.00%
10.00%
0.00%
Search Social Programmatic DIT - CRS DIT - Finance

Utilization
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Diageo (Search) – Media Services

Month HC Task Volume Utilization

Nov'23 1 12 42.94%

Dec'23 1 37 74.79%

Jan'24 1 27 75.96%

Search
80.00% 74.79% 75.96%
With 27 requests catered in Jan’24, utilization stands at 75.96% 70.00%
60.00%
50.00% 42.94%
40.00%
Request type Request count 30.00%
Campaign Setup 1 20.00%
QA 26 10.00%
0.00%
Nov'23 Dec'23 Jan'24

Utilization
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Diageo (Social) – Media Services

Month HC Task Volume Utilization

Nov'23 3 121 41.22%

Dec'23 3 84 29.80%

Jan'24 1 49 72.90%

Social
80.00% 72.90%
With 49 requests catered in Jan’24, utilization stands at 72.90% 70.00%
60.00%
50.00%
41.22%
40.00%
Request type Request count 30.00%
29.80%
Campaign Setup 2 20.00%
QA 47 10.00%
0.00%
Nov'23 Dec'23 Jan'24

Utilization
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Diageo (Programmatic) – Media Services

Month HC Task Volume Utilization

Nov'23 3 74 52.61%

Dec'23 3 43 38.41%

Jan'24 3 21 27.24%

Programmatic
70.00% 65.87%
With 21 requests catered in Jan’24, utilization stands at 27.24%
60.00%
52.61%
50.00%
38.41%
40.00%
Request type Request count 30.00%
Campaign Setup 0 20.00%
Creative upload 2 10.00%
QA 19 0.00%
Oct'23 Nov'23 Dec'23

Utilization
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Diageo (DIT - CRS) – Media Services

Month HC Task Volume Utilization

Nov'23

Dec'23

Jan'24 1 27 50.91%

DIT - CRS
0.6
0.5091
0.5

0.4

0.3

0.2
With 27 requests catered in Jan’24, utilization stands at 50.91%
0.1

0
Nov'23 Dec'23 Jan'24

Utilization
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Diageo (DIT - Finance) – Media Services

Month HC Task Volume Utilization

Nov'23

Dec'23

Jan'24 3 104 66.44%

DIT - Finance
0.7 0.6644

0.6

0.5

0.4

0.3

With 104 requests catered in Jan’24, utilization stands at 66.44% 0.2

0.1

0
Nov'23 Dec'23 Jan'24

Utilization
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Diageo (AdOps) – Media Services

Month HC Task Volume Utilization

Nov'23 22 570 60.88%

Dec'23 22 478 59.84%

Jan'24 22 404 52.21%

Adops
62.00% 60.88%
59.84%
60.00%
58.00%
56.00%
54.00%
52.21%
52.00%
With 404 requests catered in Jan’24, utilization stands at 52.21% 50.00%
48.00%
46.00%
Nov'23 Dec'23 Jan'24

Utilization
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Diageo – Highlights & focus area

Highlights-
• Both Programmatic and Search & Social team had a QA check list review session
• Programmatic team has received a new cost structure model – for which buy type what are the cost that need to be accumulated
• Effective Jan’24, 1 FTE from Social will be moved to Uber Biddable account.
• As per discussion with Yann, we have moved 1 resource from Social to DIT CRS creation task, and retained 3 resourced for DIT-Finance
process
• Sharing the break-up for quick reference:(as of Jan'24)
• Search - 1 FTE
• Social – 1 FTE
• Programmatic – 3 FTE
• DIT CRS – 1 FTE
• DIT Finance – 3 FTE

Focus areas-
• Expecting to receive more of campaign set up requests
• Moving forward, all the biddable requests will be validated by the Manager before sharing final confirmation in the JIRA request
• Conducting refresher training across the platform
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VF/Derma – Media Services

Month HC Task Volume Utilization

November'23 2 231 86%

December'23 2 150 55%

January'24 2 156 73%

With 156 requests catered in January'24, utilization stands at 73%

 VF/Derma – Highlights & focus area 14

Highlights:
•In North face we have worked on TNF Promo & BAU for winter sale 50% off Ads and made it live with continuous optimization efforts, the ECOM
traditional Campaigns has performed very well during January has achieved the highest weekly ROAS of almost 400%.

•In North face the Winter sale 50% off Ads were super successful this year, we have created lot of new ads and made it live in Jan month those are Promo,
BAU also did the campaign optimization due to this we have received lower CPA of 35% and the conversion rate was good with the highest CTR of Ads.

•The TNF Search has performed very well with a ROAS of 650%, The client was happy on the weekly call as everything performed well during the winter
sale Phase 2 week on SEARCH and SOCIAL platforms.

•In North Face we have worked on Paid Social weekly reports every week in January.

•Completed the setup of TNF WINTER RUN AND TRAIN Video view and traffic/clicks objective campaign.

Focus areas:
• Focusing on the completion of the Meta blue certification for buying and Pinterest certification
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Ad Ops – Media Services - Flex

Month HC Task Volume Utilization

November'23 2 135 72%

December'23 2 88 61%

January'24 2 166 84%

With 166 requests catered in January'24, utilization stands at 84%

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Ad Ops – Media Services - SIA

Month HC Task Volume Utilization

November'23 1 9 9%

December'23 1 22 28%

January'24 1 3 2%

With 3 requests catered in January'24, utilization stands at 2%

 Ad Ops – Highlights & focus area 17

Highlights-
•Uber and Grupo Bimbo service desk access is being provided as requested by the team

•Tiffany requested to replicate the Grubo Bimbo forms in Uber service desk forms and we are working on that for early completion.

•For Kimberly Clark we have created the master sheet for the audit process to encompass all the market data for the account and
floodlight

•Ross shared the local market audit template to the local markets and we are collecting the data for the audit in the single master
sheet by following up the local markets

• Team didn’t receive more reports for the Singapore Airlines project last month.

Focus areas:
• Keep updating the process docs based on the operational updates

• Team is utilizing the available bandwidth on internal trainings and certifications

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Sanofi (Ad- Ops) – Media Services

Month HC Task Volume Utilization%

November'23​ 6 256 50%

December'23 6 296 47%

January'24 6 292 43%

With 292 requests catered in Jan'24, utilization stands at 43%

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Sanofi (DIT) – Media Services

Month HC Task Volume Utilization%

November'23 4 834 67%

December'23 4 708 67%

January'24 4 906 69%

With 906 requests catered in Jan'24, utilization stands at 69%

Sanofi – Highlights & focus area 20

Highlights:
Adops:
• Cross-platform training between the DIT and AdOps teams has been completed

Focus areas:
• Adops: Team members have been instructed to check and validate the creatives during trafficking

• DIT: Team Actively working on all the new set of POs for the year 2024.
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Lipton Teas & Infusions – Media Services

Month HC Task Volume Utilization%

November'23 4 13 1%

December'23 4 12 3%

January'24 4 3 1%

With 3 requests catered in Jan'24, utilization stands at 1%

Lipton Teas & Infusions – Highlights & focus area 22

Highlights:
• Team successfully delivered all the tasks within deadline and with 100% Quality

• In January, we received requests from the Canada market only

Focus areas:
• Team focusing to deliver 100% Quality.

• Team members are informed to check and validate the creatives while trafficking

• Team is undergoing internal training on Google platforms

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KC – Media Services
Month Task Volume Utilisation%

November'23 29 25%

December'23 4 3%

January'24 10 4%

With 10 requests catered in January'24, utilization stands at 4%

KC – Highlights & focus area 24

Highlights:
• In January, team received most of the requests from South Africa market

• Number of tasks has significantly decreased since December

• Utilization for January month is 4%.

Focus areas:
• Team focusing to deliver 100% Quality

• Team members are informed to check and validate the creatives while trafficking

• Team is going through internal training on Google platforms

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Sanofi (Biddable) – Media Services

Month HC Task Volume Utilization

Nov'23 9 1504 96%

Dec'23 9 1237 83%

Jan'24 9 1394 83%

With 1394 requests catered in Jan'24, utilization stands at 83%

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Sanofi – Highlights & focus area

Highlights:

• Programmatic – Successfully delivered all the tasks within the deadline.

Haritha has joined Sanofi in Annalect India and undergoing Process Training and has undergone DV360 certification

• Search -
TAT and quality remains 100%. Both the conversion tracking and Brand Imps share KPI are mapped in the pacing tracker
and updated daily.
Campaign optimization with the new brand KPI that is 75% Brand Imp Share

Focus areas:

• Biddable: Prog: The team is expecting to get trained to Xandr to handle FR campaign execution.

• Search: To remain on top with Italy budget pacing. To ensure that all day-to-day activities are carried out efficiently and
effectively.
Thank you!