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100LEADINGNATIONALADVERTISERS
Profiles ofthe top 100 U.S.marketers in this 52nd annual ranking
U.S.AD SPENDINGBYCATEGORYAND MEDIUM
PAGE 9
MORE ONLINE:TOPSPENDERS BYMEDIUM, BRANDAND MARKET SHARE
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100LEADINGNATIONALADVERTISERSRANKED
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TOTALAD SPENDINGBY MEDIUMFOR2006 AND 2005
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DATACENTER
2007 AGENCY PROFILES YEARBOOK
2007 MARKETER PROFILES YEARBOOK
June 25, 2007
DATACENTER
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© 2007 Crain Communications Inc.
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100LEADING NATIONAL ADVERTISERS:MARKETER PROFILES YEARBOOK
3
| Advertising Age |June 25, 2007
WHAT’S INSIDE THE YEARBOOK
WELCOMETOTHE
2007
Marketer ProfilesYearbook
.This yearbook is a companion toAdvertising Age’s 52nd annual 100Leading National Advertisers report pub-lished in print and on AdAge.com on June25,2007.Inside this yearbook,you’ll finddetailed profiles of the 100 LNA compa-nies including ad spending broken downby media and brands;listings of manage-ment and marketing executives;a tally of agencies and key agency executives;andfinancial results.Want to know more about agenciesthat work for the 100 LNA? Downloadthe 2007
Agency Profiles Yearbook
,a 100-plus-page PDF book available free in theDataCenter at AdAge.com.
Inside
ANALYSIS
Top 100 spending in perspective.LNAspending in 2006 rose 3.1% to $105 bil-lion.
Page 4
ADSPENDING
, 2000-2007
The boom of 2000,bust of 2001 anduneven recovery that followed.
Page 5
100
LEADERSOVER
50
YEARS
How the ad market has changed since1956.
Page 5
SLICESOFTHEADSPENDINGPIE
Summary of measured media spendingby media and category.
Page 7
ADSPENDINGBYMEDIA
Detailed table of measured U.S.spendingby media.This chart is a compilation of media spending from 18 media typesmonitored by TNS Media Intelligence aswell as freestanding insert data fromTNS’s Marx Promotion Intelligence;plusunmeasured spending estimates both forthe Top 100 advertisers and all U.S.adver-tisers.
Page 8
ADSPENDINGBYCATEGORY
Detailed table of measured spending bycategory.This chart breaks out measuredmedia by 29 ad categories using TNS’sStradegy data,from automotive at $19.8billion to cigarettes & tobacco at $156million.
Page 9
LNARANKING
Leading National Advertisers rankedfrom 1 to 100.The list covers marketersfrom No.1 Procter & Gamble ($4.9 bil-lion) to No.100 State Farm ($338 mil-lion).Forty marketers on the list haveU.S.measured plus unmeasured ad totalsabove $1 billion.
Page 10
MARKETERPROFILES
Detailed profiles of the 100 LNA,alpha-betically from Abbott Laboratories toYum Brands.
Page 12
METHODOLOGY
How the Ad Age DataCenter calculatedthe 100 LNA.
Page 8
TO REACH US
E
-
MAIL
For questions about this report,e-mail DataCenter@adage.comFor general editorial information,write to edit@adage.com
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STAFFFORTHISREPORT
Bradley Johnson,director of dataanalyticsKevin Brown,group data managerMaureen Morrison,research editorMaura Wall,research coordinatorJess D’Amico,Katy Gallagher,EzekielGarnett,research assistantsVicky Perlman,information servicescoordinatorMike Ryan,special reports editor
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