Smart Performance

Help drive more customers to

your business with our unique
blended advertising solution
Contents
How do you drive more clicks to your website? 3

Introducing Smart Performance 4

What digital channels feature in 5

Smart Performance?

How does Smart Performance work? 6

The results speak for themselves 7

Smart Performance at a glance 8

Smart Performance is quick and simple to set up 9

Yell.com - the perfect partner for every 10

Smart Performance campaign

Get in touch 11

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How do you drive more
clicks to your website?
Having a great website without driving visitors to it is like
owning a sports car with no petrol. Every day your website
goes without visits is another day that your investment is
not optimised.

With so many different digital marketing methods to choose

from, how do you know which will work best for your business
needs and budget? And how do you monitor and optimise each
one on a constant basis to make sure your budget is spent
effectively and delivers the very best results?

78% of UK adults use the internet to find

information about products and services (the 2nd
most popular online activity after sending emails)1

3
Introducing
Smart Performance

Smart Performance is an exclusive

solution from Yell that takes your
budget and optimises it across
multiple digital channels to help
maximise quality clicks and
return on investment

95% of all U.K. consumers shopped online

in the past 12 months2

4
What digital channels feature in Smart Performance?
The technology that delivers Smart Performance combines
all the major digital advertising platforms including:
Used by 79% of
Google & Microsoft Search Networks adults in the UK3

Appear in prominent personalised adverts for relevant search

results on the world’s biggest search engines

Facebook & Instagram

Be seen on two of the world’s most popular social media

SOCIAL
networks, targeting your specified audience and locations
with highly-relevant adverts

Google Display Network and

LAY
SEAR
Facebook Audience Network

SP
H
Visually engaging banners promoting your business
DI

C
Google Display
brand and message across a wide range of popular Google and
Network has over
UK websites and apps relevant for your location Microsoft Search
2 million websites,
Networks cover
and desired audience videos & apps where
97% of the
your Display ads
search market4
can appear5

5
How does Smart Performance work?
Smart Performance uses machine learning to monitor click volumes, conversion rates and cost per click to ensure
budget is optimised for quality clicks and continues to optimise over time, helping you get the best return on investment

ITH YOUR B DGET OPTIM

S W U BU I
T E

SE
DG
R

TH
STA

S
ET

H R
EN
T

S
, EVERY 2 4 H

Budget is spread across each Technology monitors click volumes, Budget spent on each channel will be
of the different digital channels conversion rates and cost per click adjusted accordingly to get the best clicks

6
The results speak for themselves
Results from our recent trial, in which Smart Performance blended advertising campaigns were compared to equivalent
PPC campaigns, have shown that Smart Performance provides more relevant traffic than ever before and can effectively
more than double the value you receive through the reduction we’ve seen in cost per click.

Average cost per click reduced by 65%6

Average click-through rates improved by 230%6

7
Smart Performance at
a glance
As a single solution, optimising a central budget across
major digital platforms, Smart Performance delivers
extensive benefits over setting up and managing
standalone channels:

Reaches customers at various stages of the

buying journey

Consistent adverts across all channels viewed

before you buy

Faster results and go-live times

Daily auto-optimisation across channels to help

get best return on your budget

Easy to compare performance as everything is

in one place

Over 98% of Smart Performance campaigns have met

or exceeded their monthly click estimate target7

8
Smart Performance is quick and simple to set up

Prepare Build Go live Optimise

Make sure you have We’ll help you define Once your campaign Your campaign will
your website address your preferred audience is set live, we’ll show be auto-optimised
and Facebook Page and location targeting, you how to view its daily, but you can also
details to hand when review and confirm the performance via call us to make any
we take you through optimum budget spend, an online analytics changes you’d like to
your campaign and finalise your dashboard, plus we will keep your ads fresh
visualisation. campaign creatives. send a monthly report and relevant.
for your records.

9
Yell.com - the perfect partner for every
Smart Performance campaign
When you buy Smart Performance and Yell.com advertising together, you can be confident that your business will be
seen wherever customers are looking online.

The UK’s No.1 online Having Yell.com and Extended reach through Additionally benefit
business directory8 Smart Performance our industry partnerships from advanced
enables you to appear such as Apple, Yell.com retargeting
Over 35 million visits
in both organic and Amazon Alexa and
every month9
paid areas on major Microsoft Search Network
search engines

Amazon and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

10
Get in touch
To find out more about how Smart Performance can
help your business or to enquire about any of our
other products, please call us on 0800 60 50 60

Find us on

Sources
1. ONS2019
2. Google Search Trends 2020
3. We are Flint, 2018
4. StatCounter, Nov 2019
5. Google 2020
6. When comparing the results of Smart Performance customer campaigns to PPC campaigns
during the same timeframe. Yell internal data 2020 (based on over 900 customers)
7. Yell internal stats Jan-Oct 2020
7. Similarweb 2019
8. Yell internal and syndicated partner statistics (Jan-Sep 2019)
Results are based on past research and are no guarantee of future behaviour.

© 2020 Yell Limited, 3 Forbury Place, Forbury Road, Reading, Berkshire RG1 3YL. All rights reserved. ‘Yell’ is a trademark of
Yell Limited. Other trademarks, service marks, logos, and domain names are the property of their respective owners. CS 12/20

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