THE PROBLEM

We are looking to disrupt a $200+ billion global market that is plagued with
massive challenges specific to marketing and user acquisition -- the real-money
gambling sector across online and mobile. Benefitting from categorically high
LTV’s, the industry has traditionally leveraged basic marketing channels including
offline events, organic search, e-mail marketing, and affiliates to drive acquisition.

Fast forward to today, consumer behavior has fundamentally shifted, and with that,
so have marketing channels with the advent of Paid Social, Programmatic Display
and Native in addition to other forms of biddable media.

We are building a marketing-tech suite that streamlines, simplifies, automates, and

expands marketing channels for the largest companies in this sector.

3 Weeks to 3 Months
Average time needed for
operators to compile enough
data to put a predictive value
on the player to intelligently
decide if it was worth paying
for more players from a
source.
THE CHALLENGES
Average of 4 systems
Antiquated processes and
solutions require manual
assembly and analysis of
disjointed and siloed data from
an average of 4 systems;
Tracking Platform, Gaming
Platform, Data Warehouse and
Business Intelligence Platform
Internal Competitive No Unified Platform
Challenges
Achieving alignment across No single view of media
the organization becomes partners or performance
problematic, involving the insights to get true insight into
CMO to head of acquisition to the real value of partners and
a business analyst and campaigns
database administrator all
working from their own
competing interests and
within their own systems
 Why Now?
World-wide regulation is opening new markets Consumer behavior shift to mobile/tablet-based
and expanding the sector entertainment consumption

Rise of programmatic Publisher consolidation and growing

and biddable media pressure of outside advertisers

igaming operators are under more pressure than ever to remain competitive in the digital landscape
THE SOLUTION

Unrivaled Insights
Get Big Data insights on the
most comprehensive
tracking platform available.
On one system you can track,
analyze, and optimize all your
marketing channels.
BENEFITS
Centralized Data
Our real-time data hub keeps
media buyers, analysts, and
executives on the same page
about spend and results. Use
one set of metrics to slice and
dice media performance and
find the real gold.
Robust Reporting
Powerful, streamlined reports
provide full visibility into
cross-channel interaction and
the customer journey. With a
holistic view of costs vs player
value, you can determine your
most valuable media sources.
Maximized Returns
Complete and accurate
conversion data improves
revenue allocation modeling.
This drives informed media
investing to unlock hidden
revenue and boost ROI.
 FEATURES
Tracking Flexibility
Track all media channels: digital (search, email,
display, retargeting, affiliate, etc.) and offline
(TV, radio, print, calls, promo codes).
Mobile Tracking
Accurately track mobile leads and sales along
with mobile app installs and in-app events.
Track conversions and actions on all devices,
including smartphones and tablets.
ROAS Insights & Visualizations
Automatically import cost data from third party
vendors to understand true return on ad
spend without having to log into multiple
systems. Pre-designed dashboards give your
team visual reports to gain insights and make
large data sets actionable.
Big Data. Deeper Insights.
Truly understand the value of your customer
acquisition program and partnerships on every level
to make informed, strategic decisions.
Ad Hosting and Serving
Robust and flexible capabilities allow you to host and
serve all types of ads, including dynamic rules based
HTML5 creatives.
Powerful Rule Builder
Easily set rules based commercials for all forms of
campaigns from CPC/CPM to CPA and revshare to
complex hybrid deals, based on multiple criteria
including; deposit and wager thresholds, geography,
device type and OS, specific channels and types of
traffic.
 TRACTION
Our tech enabled services division has produced:
• $70M+ Net Gaming Revenue • 35 Customers
• 150,000+ New Depositing Players • 200+ Media Partnerships
CONTACT US
ALLAN STONE CEO
ALLAN@INTELITICS.COM

ALLAN PETRILLI VP SALES

A.PETRILLI@INTELITICS.COM