INFORMATION SYSTEMS FOR MANAGEMENT

Term End Examination

Name: Aryan Goel

SAP ID: 80012100675
1. This concept is complicated by the fact that offer chains are becoming increasingly complex.
It also emphasises the fact that communication has superseded all others as the most
important component of the availability chain. My recommendation will be as follows:
a. Implementation of ERP and ECM: Enterprise systems provide value by increasing
operational efficiency and providing company-wide data to help management make
better decisions. ERP will be used to assist SCM and CRM, making it more robust and
reliable. CRM implementation would cut direct marketing expenses, allowing for a
gain in income while also offering good customer relationships and a better user
experience. By helping the organisation to manage inventories during product
allocation circumstances where demand is high and supply is low, matching the
supply to demand ratio would increase revenue growth.
Employee productivity can be increased by allowing corporate teams to learn, see,
and do more in order to make faster and more informed decisions by the use of
ECM
b. Marketers may use technology to create, deliver, and measure their efforts, which
can help them target the youthful demographic in the following ways:
Leveraging technology can appeal to the younger generation, causing them to turn
their attention to the product. Digital marketing, such as social media marketing, will
aid in audience engagement.
d. Key Supply Chain Stakeholders:
External: • Customers
• Suppliers
External stakeholders will have more confidence in the company's services if it can
build a strong supply chain. The suppliers will be more than pleased to deliver the
raw supplies on time, prioritising the company. Customers will develop a loyal
relationship as a result of the increased shipment time and improved user
experience, which will instil a sense of trust in both sides.
Internal:
• Investors • Employees • Owners
Internal stakeholders will be more proactive and engaged in their commitment to
helping the organisation achieve greater success as a result of improved business
growth and technology.
2.
 Section – B (10 Questions)

1. Objectives for an organisation to invest in Information Systems are as follows:

a) Decision Making: Decision making is very critical for any organisation and Information
Systems can help improve that process as data is organised efficiently and it saves time.
b) Operational Excellence: To increase the efficiency, productivity of the business and to
improve on the existing practices of the organisation
c) Competitive Advantage: Use of newer technology reduces the cost incurred by the
business on multiple cases and it also helps them to gain advantage over their competition.
d) Improved Products, Business Models: Information Systems can help businesses organise
the way the function as it provides more clarity and can help in changing the business
models by offering relevant information that is required.
e) Survival: Sometimes organisations need to invest in Information Systems just to survive in
the market as there are policies by the government which forces them to upgrade due to
their own reasons or for the well-being of their citizens.

2. Strategic Business Objectives of a Business:

• Business Growth: One of the main objectives of the business is to grow or expand, it
can be done in many ways by improving the services offered, proper area expansion,
development of new products etc.
• Revenue: This is also a very important objective as businesses need revenue to
survive in the market or at least to break even. It is also a motivator to do better and
improve performance.
• Geographical Presence: Companies want to expand their geographical footprint for a
variety of reasons, including to join a new global market with a new customer base,
to gain a competitive or first mover advantage, and to figure with a diverse pool of
people.
• Social Media Engagement: According to studies, more than 91% of businesses
believe that social media marketing has increased their overall visibility. In today's
world, social media engagement and brand management have become a need for
any organisation now a days.
• Customer Engagement: It ensures that the organization's current clients are kept,
allowing it to specialise in new potential customers. This may make it easier for
them to extend their consumer base, resulting in more earnings.

3. Unstructured decisions are those in which the decision maker is required to contribute
judgement, evaluation, and insights into the topic's description. These processes are very
common at higher levels of the organisation. Senior executives are routinely exposed to a
range of unstructured decision-making circumstances that necessitate insight from multiple
sources of knowledge and personal experience.
One example can be that, it is very difficult to tell or decide whether to expand to a new
market or not, but if we use data properly we can take these decisions with minute risk. We
still require the management to lead us through the solution.
4. DSS refers to Decision Support System which is an integrated software which helps in
compounding data by using different combinations. These are the different types of DSS:
• Data Driven DSS
• Document Driven DSS
• Knowledge Driven DSS
• Mode Driven DSS
• Communication Driven DSS
5. Types of feasibility studies:
Technical
Economic
Organisational Maturity

6. Shops, as we all know, acquire a lot of data from their customers, and that data is subject
to being leaked, DDOS (Distributed Denial of Service) attacks, malware, and malicious users
hacking their computer systems.
Cloud computing helps with the management and storage of a variety of data, including
sales, inventory, and customer information, among other things.
Cloud computing's firewall regulations, IAM policy (least privilege policy), and other cutting-
edge security technologies keep the data safe and secure.
Companies can store their data with any of the cloud providers, such as AWS and GCP, and
the cloud has shown to be a valuable asset to any organisation.

8. IoT: Thanks to GPS technologies, we can track our packages and know when they will arrive.
In these extraordinary times, safety is of the utmost importance, and when we order a delivery,
we know who will deliver our goods, what his temperature is, and when he will be at our home
to deliver our item. LIMITATION: This has not yet fully opted by everyone in the market as they
do not currently have the infrastructure for the same.

10. To set themselves apart from their competitors, today's firms must provide an excellent
client experience. Over the last few years, Amazon, for example, has been the go-to internet
platform for online shopping. It boasts one of the most extensive CRM infrastructures in the
world, which uses consumer data gathered during purchases to swiftly alter users' online
experiences.
When making a purchase on Amazon, one must first register a personal account. Amazon
then tailors marketing and email campaigns to the customer's preferences based on their
purchases and browsing history. LIMITATION: Although CRM software allows for the
automation of procedures within a company, it also eliminates the human element, which is
necessary for building strong client relationships.