ANNEXURE B

THESIS SYNOPSIS FORMAT:

NAME:
CONTACT NUMBER:
E-MAIL ADDRESS:
COURSE TO WHICH ADMITTED:
YEAR & MONTH OF ADMISSION:
IIPM STUDY CENTER:
GENERATED THESIS ID:

THESIS TOPIC SELECTED: Study on Role of Marketing Communication Coca Cola
SPECIALIZATION AREA: MARKETING
INTRODUCTION:
This study belongs to Coke marketing communication strategies. As we know that coke is a
world known brand have presence in different geographical area. There is very big diversity in
perception of consumer in different geographical area. So there in very big importance of
marketing communication.







RESEARCH OBJECTIVES:
Study on transition of communication in Advertising used by the Coca Cola.
To identify the different new opportunity for Coke to advertise its brand
To do the Situational Analysis of marketing communication within Strategic Marketing.
To Outline major environmental forces that impinge the marketing communication
management function.

RESEARCH METHODOLOGY:
Secondary data I will collect the data from Book, Journal, Internet research paper and online
news paper circulation , both companies website are good for information.
Primary data- Surveys, Interviews through questionnaire method
IF TOOLS USED ANY:
______________________________________________________________
SAMPLING METHOD: Out of the entire industry, I will choose random sampling method also in
Delhi/NCR region.
SAMPLE SIZE: Out of the universe 100 would be sample size
TARGET AUDIENCE: Marketing and branding professional

Sampling plan:
Sampling unit - Coke.
Sampling size : Brand Executives 10
Consumers : 100
Tools and Techniques used ( Qualitative or Quantitative or both) I will cover my topic with
qualitative and quantitative both for the study .

LIMITATIONS OF THE STUDY: Sampling error, data error
BOOKS REFERRED IF ANY:
1. kothari c. r. ; by Research methodology , New Padma Publication , new Delhi.

ANNEXURE B
JUSTIFICATION OF CHOOSING THE TOPIC:
The Global Marketing environment is constantly changing and poses a big challenge is to build
the place for the product itself with the mutual understanding in the form of marketing and
corporate communication of different media(s) and the market which is fragmented and also
the very needs of consumer are quite different. This research will be conducted by taking Coke
into consideration and the key finding will be how customers associate themselves with a brand
and how effective it is with their lifestyle. To create a brand so successful in terms of sales along
with other aspects how IMC (360 Brand Communication) takes place with few examples.T he
Advertising, the premium tool of marketing communication in particular, because of its creative
skills pervasiveness, has created a materialistic culture of conspicuous consumption in which
not only are people persuaded to buy goods and services they want or need, but brand
messages present and idealistic profile of glamour, opulent lifestyles, and happiness that
supposedly can be had by buying the right brands. In this way eventually we can say, marketers
to a large extent shape how we live.