Coca - Cola

By:
 INTRODUCTION

 Promotion of the product via various

media forums
 Awareness amongst people for the new
product
 Reaching maximum clientele
 Game-changer step to grasp the attention
of consumers
 MARKET SEGMENTATION

 Effective reaching the target customers.

 Delivers more targeted and essential
aspects to the customers.
 Opportunity to identify what can drive
the customer purchase.
 Make a difference in the competitive
marketplace.
 TARGET AUDIENCE

 The most engaged people in the

marketplace are the primary viewership.
 Core audience have similar statistical
characteristics,
 Aids in the formulation of advertising
campaigns
 Allows for more focused and
differentiated communication.
 MARKETING MIX

 A thorough business strategy must

include a variety of topics.
 Methods for achieving a business goal in
a certain area.
 Encompasses the company’s
promotional and commercial initiatives.
 In the business line, there is a broad
selection of high-quality items.
 MARKETING MIX (CONT.)

 Differential pricing approach for various

items
 As a delivery service, widespread
distributing systems are used
 As advertising activities, considerable
advertising is used.
 Increase the likelihood of items being
recognized and purchased.
 PROMOTIONAL MIX

 Various branding strategies for

advertising events
 Enhance ad strategies and
communications management
 Enables you to hold out from the
audience
 The most effective reason to advise
customers about the benefits
 PRODUCT LIFE CYCLE

 Duration between new products and

elimination
 Coca-Cola was originally introduced in
1886,
 It invested a large chunk of its company
in the mature phase.
 Coca-Cola has the potential to last for
century or over.
 MARKETING RESEARCH

 Assess the feasibility of the fresh item,

 Targeted specific audiences, and want
client input.
 Quizzes, quality assurance, and focus
team
 Discussions are examples of study
methodologies.
 MARKETING RESEARCH (CONT.)

 Advancement of ad strategy efficiency

 Programs will contact the most
prospective consumers
 Ad methods will bring new clients
 Programs will save money and effort
 CONCLUSION

 But from beginning, important

promotional techniques have been in
place,
 As have efficient researching needs.
 Successful initiatives for increased sales
 Based on excellent ad background
subtraction
 REFERENCES

 Deng, T., Ekachai, D., & Grow, J. M. (2020). Coke and the digital age. Decoding Coca-
Cola: A Biography of a Global Brand, 89.
 Chu, B. (2020, November). Analysis on the Success of Coca-Cola Marketing Strategy.
In 2nd International Conference on Economic Management and Cultural Industry.
 Kareh, A. (2018). Evolution of the four Ps: Revisiting the marketing mix.
 Kotler, P., Kartajaya, H., & Setiawan, I. (2019). Marketing 3.0: From products to
customers to the human spirit. In Marketing wisdom (pp. 139-156). Springer, Singapore.