Overview of Starbucks
Starbucks Coffee is a global coffeehouse that has grown
its presence to the United Kingdom through a variety of
crucial plans, with over 30,000 locations in over 80
markets as of June 30, 2019. Starbucks was founded in
1971 and is now the world's largest coffee company. The
firm, which specializes on persistent advertising, was
formed by Jerry Baldwin and Gordon Bowker. Starbucks
has experienced a steady effort on development and
change in regards to businesses, faster connectivity,
distribution firms, and other activities across the world.
In order to fulfil its goals, the company was able to reach
out to a new section of the market while still generating a
lot more engagement (Chang, 2020).
Promotional Strategy
Starbucks is dedicated to serving high-quality coffee and
uses an Italian espresso that is velvety. The business
sells pastries and other confectionery products. Using
this strategy, the company boosts retail revenues by
stocking high-quality merchandise in its locations. This
seeks to enhance the customer engagement whilst still
aiding in the welcome of consumers with high-quality
processes and structures (Chang, 2020). As a consequence,
the organization focuses on giving internet access to
studies, research, leisure, and other important resources.
In order to fulfil its goals, the company was capable of
reaching out to a new section of the market while also
generating an amount of publicity. It was the most well-
known business, as well as one that was recognized for
creating high-quality items. It has been quite active all
around the world and delivers excellent coffee servicing.
As an outcome, the company is assertive and focuses on
high-end services.
Social Media
The corporation's multiple online pages are known
for their distinctive style, interesting postings, and
visually striking content. Starbucks' web presence
also prioritizes highlighting individuals and
communities (Chuang, 2019). Witness the
#RedCupArt campaign, which not only encourages
participation but also serves as a repository for
consumer content.
Product-based Marketing Campaigns
Starbucks offers one-of-a-kind beverages with a large following.
The company is well conscious of their hallmark items' popularity,
but perhaps more importantly, they are well aware that their target
audience is eager for this sort of content. They've additionally
created online profiles for their most consumed beverage, like as
the Pumpkin Spiced Latte and the Frappuccino, where they share
great jokes with their loyal customers (Shirdastian et al., 2019).
Festive Marketing
Starbucks has also introduced the #StarbucksDiwaliBlend, a
season premiere whole-bean coffee for consumers in the United
Kingdom and certain foreign markets. The present superb
combination is a must-try, custom-made and sourced from Tata
Estates in Karnataka and Tamil Nadu. Starbucks' Diwali Mixture
pays respect to the city's distinct espresso history and expertise.
Starbucks Digital Marketing Presence
Starbucks understands that its customers are tech-savvy,
therefore a robust digital marketing strategy is crucial. Starbucks
obviously prefers promoting on platforms that allow for two-way
communication over those that simply allow for one engagement,
including television commercials (Subramaniam, 2020).