This document outlines the assignment for the subject E-Marketing. It includes 6 questions worth a total of 60 marks. Question 1 (10 marks) asks students to define E-marketing and explain techniques of E-marketing. Question 2 (10 marks) asks students to discuss the five kinds of partners in an electronic marketplace. Question 3 (10 marks) asks students to discuss the major legal and ethical issues in E-marketing. Question 4 (10 marks) asks students to discuss the online buying process. Question 5 (10 marks) asks students to explain the 2P+2C+3S formula for E-marketing functions and provide a diagrammatic representation. Question 6 (10 marks) asks students to discuss selling methods and
This document outlines the assignment for the subject E-Marketing. It includes 6 questions worth a total of 60 marks. Question 1 (10 marks) asks students to define E-marketing and explain techniques of E-marketing. Question 2 (10 marks) asks students to discuss the five kinds of partners in an electronic marketplace. Question 3 (10 marks) asks students to discuss the major legal and ethical issues in E-marketing. Question 4 (10 marks) asks students to discuss the online buying process. Question 5 (10 marks) asks students to explain the 2P+2C+3S formula for E-marketing functions and provide a diagrammatic representation. Question 6 (10 marks) asks students to discuss selling methods and
This document outlines the assignment for the subject E-Marketing. It includes 6 questions worth a total of 60 marks. Question 1 (10 marks) asks students to define E-marketing and explain techniques of E-marketing. Question 2 (10 marks) asks students to discuss the five kinds of partners in an electronic marketplace. Question 3 (10 marks) asks students to discuss the major legal and ethical issues in E-marketing. Question 4 (10 marks) asks students to discuss the online buying process. Question 5 (10 marks) asks students to explain the 2P+2C+3S formula for E-marketing functions and provide a diagrammatic representation. Question 6 (10 marks) asks students to discuss selling methods and
PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2) SUBJECT CODE & NAME MK0017- E-MARKETING BK ID B 1810 CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks 1 Definition of E-marketing. Explain the techniques of e-marketing. Definition of E-marketing 2 Techniques of e-marketing 8 10 2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace. Explanation of e-marketplace 3 Five kinds of partners in an e-marketplace 7 10 3 Discuss the major legal and ethical issues in e-marketing. A. Legal issues 6 B. Ethical issues 4 10 4 Discuss the online buying process. Online Buying process 10 10 5
Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy, customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. Explanation of 2P+2C+3S formula in detail 8 Diagram 2 10 6 Discuss the selling methods and sales promotion of E-marketing Explanation of Selling methods 5 Explanation of sales promotion of e-marketing 5 10
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Subject Code: MC956 M C A - V Semester (R09) Regular/Supplementary Examinations, October - 2011 E - Commerce Time: 3 Hours Max Marks: 60 Answer Any FIVE Questions. All Questions Carry EQUAL Marks