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ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE &
NAME
MK0013-Marketing Research
BK ID B1711
CREDIT & MARKS 4 Credits, 60 marks


Q.No Questions Marks Total Marks
1 Describe the components of research proposal.
Explanation 10
2 There are certain advantages and drawbacks of secondary data. Elaborate.
Explanation of advantages of secondary data
Explanation of drawbacks of secondary data
5
5
10
3 The questionnaire format changes depending upon the amount of structure and
disguise required during data collection. Comment
Explanation of questionnaire format
Explanation of question composition
5
5
10
4 Explain non comparative scales and its types
Explanation of the meaning
Explanation of types
5
5
10
5 Explain the process of data preparation in detail.
Explanation 10
6 Write short notes on:
a) Copy testing
b) Sales Analysis
a) Meaning with example
b) Meaning and Benefits
5
5
10

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.



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