DRIVE

PROGRAM
SEMESTER
SUBJECT CODE &
NAME
BK ID
CREDITS &
MARKS

ASSIGNMENT
SPRING 2016
Master of Business Administration- MBA
3
MK0012 Retail Marketing
B1723
4 Credits, 60 marks

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Marks
Total Marks
Q.No
Questions
1
Explain the classifications of retail formats in detail with Indian examples.
classifications of retail formats
10
10
2

What is target marketing & what can be different types of target markets for retailers?
target marketing
5
10
types of target markets for retailers
5

What are the different types of retail store locations? What are their advantages &
disadvantages?
different types of retail store locations
5
10
advantages & disadvantage
5

What do you understand by merchandise management?

merchandise management
10

10

Describe Integrated Marketing Communication (IMC).Discuss the reasons for

implementing IMC.
Integrated Marketing Communication
5
10
reasons for implementing IMC
5

Write short notes on:

a) Market entry method

b) E-tailing
a) Market entry method
b) E-tailing

5
5

10