Professional Documents
Culture Documents
June 12-15
Verona, WI
A special supplement to the
Verona Press
Photo by Jim Ferolie
2
June 12, 2014 The Verona Press ConnectVerona.com
Hometown Days 2014
SCOTT GIRARD
Unified Newspaper Group
The traditions Veronans
have grown to cherish over
the past few years of Home-
town Days will look the
same June 12-15, but the
behind-the-scenes work to
put it together was anything
but.
Verona Area Chamber of
Commerce executive direc-
tor Karl Curtis said people
shouldnt expect to see much
difference from the 2013 cel-
ebration as the group became
the second to take over man-
agement of Hometown Days
in the last three years.
We took over the festival
in November and that basi-
cally gave us six months
if we want to make any
changes and thats really not
enough time to think any-
thing through, Curtis said.
We made the decision to
stay with the status quo for
2014.
The transition to new
leadership took place in late
November, when Curtis and
Brava Enterprises president
Brad Zaugg, who had run
the festival for the two years
prior, announced theyd
reached an agreement for
the chamber to take over.
The chamber nearly took
over two years ago when the
Verona Community Better-
ment group folded in Octo-
ber 2011 after having run
the festival since the 1970s.
Ultimately, the chamber
decided against it at the time
before Zaugg stepped in to
save the festival.
This time, though, Curtis
said the chambers board
felt it was the right time to
take on the challenge, and
hes excited to see how it
develops, especially look-
ing toward the 2015 festival
when the group has more
time to reflect on ways to
enhance the festival.
As a small example, Curtis
pointed to the Medallion
Hunt that ran from last
Thursday to the beginning
of Hometown Days.
No ones going to be
able to retire and go to Tahi-
ti when they find the medal-
lion, but its a fun little
twist, he said. But those
are the kinds of enhance-
ments, given more time,
wed like to bring to the
2015 festival.
An eye-opener
Although theres plenty to
enjoy at Hometown Days,
it doesnt come without a
cost. The size of that cost
is something Curtis said he
never fully appreciated until
this year.
What I real i zed but
didnt really think about
was that folks who are in the
parade, your entertainment
type acts, all get paid, Cur-
tis said. Its something in
the back of your mind you
know, but when youre at
the fairgrounds having fun,
having an Optimist burger
you dont think about it.
He said budget size, and
the importance of coming out
of the festival in the black for
the organization running it,
can limit the entertainment
options at times.
Quite often people come
up to us and say, Why cant
you have this act at the fair-
grounds? he said. Ill
have to say to them, the
problem is that costs $2,500
for one day. If youre not
charging admission to these
things, its coming out of
your profits.
That said, Curtis also said
hes excited about every-
thing the festival does offer,
from the parade and music
to the beer tent and chil-
drens activities.
A business benefit
While the changes for
this year were minimal, one
behind-the-scenes change
offered a glimpse at what
may come in future years.
Wi t h t he chamber i n
charge, it offered member
businesses a big discount
on the fee to enter a float in
the parade, something Cur-
tis said was a way to throw
some benefits to our mem-
bers.
How do we make the fes-
tival more of a benefit to our
membership? Curtis said of
his hopes for future Home-
town Days festivals. I dont
mean how do we make the
festival a money-making
vehicle for our members.
Were talking exposure,
promotion, awareness of the
businesses in the commu-
nity.
A smooth process
Although the chamber
didnt have tons of time to
plan for this years festival,
Curtis said it was a seam-
less planning process.
He and Hometown Days
coordinator Kristen Roos-
malen, who was hired after
the chamber took over, have
worked together nicely, he
said.
Its been going very
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28
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Come on down to Hometown Days
Photo by Jim Ferolie
The Verona Area Chamber of Commerce took over the festival last November, two years after decid-
ing against that move when the Verona Community Betterment group folded. Brava Enterprises had
handled the festivals organization the last two years.
Turn to Chamber/Page 10
New leadership for Hometown Days (again)
Chamber took over in late 2013, keeps status quo for 2014 festival
Theres a template
in place thats been
followed for years
and years
VACC director Karl
Curtis
June 12, 2014 The Verona Press ConnectVerona.com
3 Hometown Days 2014
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