Presentation ReportTopic: Business and Cultural Diversity
Culture has been defined in number of ways, but most of the socialscientist today view Culture as shared patterns of behaviours andinteractions, and mutual understanding that are learned through a processof socialisation, Culture is basically a perception about the groups or setof people where the members of group share some common ideas normsand values etc. An organisation is not only a combination of wellstructure and group of people with common goals but also include other activities which help to run business processes.
International Business Cultures and their attributes (India)
India is a very vast and multicultural country with many culturalvariations and business practices depend on the regions and types of organisation. Generally you will find Indians are open and friendly in behaviour and business Culture is very relaxed, and also India is ahierarchical society in which people’s roles and standards are definedvery clearly. There are many Languages are spoken in India but Hindi isthe national language and English is the main language of business.
Important Business Practices
Meetings should be arranged in advance avoiding all religious andnational holiday time. Showing respect to elders and seniors must bedone by all means, making initial contacts with senior most people in theorganisation which helps in bargaining position and also adds some other advantages, Indians are very sensitive and religious must observed anddealt with caution. Having a healthy relationship is an advantage and alsoa promoter of strong business relationship. Decision making process isvery slow in India due to complex bureaucracy and need to consult higher authority of organisational hierarchy.
It is concluded that Culture is revolving process which keeps changingevery time. Cultural issues must be solved with patience whether it may