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Services Marketing

Services Marketing

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Categories:Types, Research
Published by: surajitmondal on Dec 02, 2009
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04/29/2014

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Services Marketing
M.K.Chakravorty
 
 
Basics
Activities or benefit that one party can offer to another that are essentially intangible and do not result inownership of anything, may or may not involving aphysical product.-
Service doesn’t grow at expense of others—it helps other sectors-Service is equally capital intensive-Productivity / ROCE etc. are equally important-Not always service after product—it happens simultaneously-With growing competition, intangibility is becoming thedifferentiator 
 
 
Reason for growth & impetus
-Affluence-Leisure time-Life expectancy -Working wives -Technology components of product-Environmental complexity---tax / legal-Environmental & ecology awareness-New product development

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