RATNADEEP

Category: Supermarket

Address: KPHB Phase3, Kukatpally, Hyderabad

Sales/sq.ft:
Sales/sq ft= 18,25,00,000/5500
Size : 5500 square feet
=33,182
Sales: average sales per year = 18, 25, 00, 000

Category management:

Groceries, fruits and vegetables, household supplies, personal care items, cookware and crockery
items, toys

Procurement:

The goods (mainly perishable) are procured on a daily basis from Kompally which is located 25-30
kms away from the store location. Supply of products for all RATNADEEP supermarkets come from
Komapally.

Location advantages/disadvantages

Advantages: Prime location in the business area of Kukatpally, Lot of loyal customers from nearby
society.

Disadvantages: Parking area issue, Huge number of mom & pop stores and Spar Hypermarket in
ForumMall could be potential competitors.

Recommendation: Extend product categories, partner with online delivery services such as Dunzo
and provide door to door service for a minimal price, provide discounts on best selling items,
Introduce other brands along with their own brands.

WHITE HOUSE
Category : Speciality Store Sales/sq.ft=4,50,000/550
Sales/sq.ft: =818.2
Size : 550 square feet
Sales/month (estimated) : 4,50,000
Category Management

Men’s apparel – (formal, casual & party wear)

Procurement

Stocks are replenished every season and are procured from their manufacturing & supplier unit in
Ramgopalpet, Hyderabad.

Location advantages/disadvantages

Advantage Situated in a prime location beside the main road

Disadvantage: A lot of other similar retailers present in Forum mall, Other White House outlets
nearby.

Recommendation: Offer discounts on their products due presence of high number of competitors
around them.
TITAN EYE-PLUS
Category: Category Specialist Sales/sq.ft= 6,50,000/300

= 2166.67
Sales/sq.ft:
Size: 300 square feet
Sales/month (estimated) – 6,50,000
Category Management:
Eyeglasses, sunglasses, lenses, Eyewear accessories
Procurement:
Procurement for all Titan outlets all over india is done from Hosur, Karnataka which is
around 700 kms from Hyderabad. Procurement is done on a monthly basis. Procurement
could vary in accordance to the changing trends.
Location advantages/disadvantages:
Advantages: In every there is a Titan Eye outlet, Only renowned optician in the selected
area.
Disadvantages: Since it is recently opened it has a few walk-ins.
Recommendation: As a retailer I would ensure that opticians and outlet manager would be
present on weekends as well. As usually clients would prefer a weekend for purchasing the
product and hence an optician present will be a great help to the retail outlet. Advertising
will be required to generate awareness among the customers and create higher walk-ins
which would lead to conversion rate.

SAI SHOPPERS ZONE

Category: Mom & Pop store Sales/sq.ft= 20,000/120
Sales/sq.ft: = 1666.67
Size: 120 square feet
Sales/month (estimated) – 20,000
Category Management:
Stationery products, Photocopy, prepaid recharge, bus ticket bookings, gift items, courier
service
Procurement:
The procurement for the selected retailer used to take place from the local wholesalers or
vedors. Procurement is done on a weekly basis but that varies depending upon the season.
Location advantages/disadvantages:
Advantages: Road facing
Disadvantages: No school/colleges nearby which are a prime source of income for other
similar stores, high competition, no public toilets facilities nearby.
Recommendation: As a retailer there is a huge market in terms of photocopy and other
stationery items. Being a business area there are many small and medium scale
offices/organizations located in the selected area. The particular retailer could indeed
become a vendor for these organizations and offer photocopy services to them. Along with
that he could be the sole vendor for stationery products which would indeed increase his
sales per square feet

(120sq)Sri sai Mom&pop -1666.67

(300sq)Titan Category specialist – 2166.67
(550sq)Whitehouse speciality store – 818.2
(650sq)Medplus drug store – 1153.8
(5500sq) Ratnadeep supermarket – 2765.1