CONSUMER BEHAVIOUR

BRAND RECALL SURVEY

NAME - RITAM CHAKRABORTY

PRN - 19021141086
 Project Report #

Introduction to Consumer Behaviour:

Marketing concept start with the consumer needs and in

behaviour in meeting these needs. Every action of a person
in based on needs. The real problem is to learn what a
customer takes into consideration when he chooses a
particular brand. Such a study is concerned with consumer
behaviour.
Consumer/ buyer behaviour is that subset of human
behaviour that is concerned with decisions and acts of
individuals in purchasing and using products. Consumer
behaviour is a subset of customers behaviour, is concerned
with decisions that lead up to the act of purchase.
Consumer behaviour refers to the behaviour that consumers
display in searching for purchasing, using evaluating and
disposing of products and services that they expect will
satisfy their needs. The study of consumer behaviour is the
study of how individuals make decisions to spend their
available resources (time, money, effort) on consumption
related items.
It includes the study of what they buy, why they buy it,
when they buy it, where they buy it, how often they buy it,
and how often they use it? Take the simple product-mobile
phones.
In simple way we can say that the behaviour is the response
of stimuli. The usual stimulus is the need for which there is
action called response. Consumer behaviour can be defined
as

“The activities and the actions of people and

organisation that purchase and use economic
goods and services, including the influence on
these activities and actions”. J. F. ENGELS
 My topic is Survey on Brand Recall. I
thought this topic would be perfect.
“Survey on Brand ” says that the number
of brands which are preferred by different
age group ,different places, different culture
people . I will be researching online by
rolling out Google forms and maintaining an
xl sheet of various preferences .

DATA ANALYSIS:

After rolling out the Google forms responses

collected
Mostly preferred brands collected:
I COLLECTED ALL THE DATA BY ROOLING OUT GOOGLE FORM

What brand do you recollect

(write the first brand that comes
Timestamp NAME: CITY: AGE: to your mind): ________________

2019/10/03 7:43:44 PM
GMT+5:30 RAJARSHI BEJ KOLKATA 22 Lee Cooper

2019/10/03 7:46:21 PM
GMT+5:30 Avinash singh Kolkata 25 Fast track

2019/10/03 11:26:37 PM
GMT+5:30 Pratik Kaushik Delhi 21 Adidas

2019/10/04 3:15:00 PM
GMT+5:30 Ayan Mukherjee Asansol 21 Adidas

2019/10/07 10:33:50 AM
GMT+5:30 Koushik chowdhury Kolkata 20 Buffalo

2019/10/07 10:37:02 AM
GMT+5:30 Shankha Suvra Das Asansol 21 Tata

2019/10/07 10:50:40 AM
GMT+5:30 Anusha Mukherjee Kolkata 19+ Samsung

2019/10/07 10:53:35 AM
GMT+5:30 Meghna Paul Kolkata 22 Maybelline

2019/10/07 10:54:24 AM
GMT+5:30 Soumosis Banerjee Asansol 22 Adidas

2019/10/07 10:57:41 AM
GMT+5:30 Aranya Mukherjee Kolkata 21 Nykaa

2019/10/07 11:04:21 AM
GMT+5:30 Aastha Priya Bangalore 22 Puma

2019/10/07 12:06:38 PM
GMT+5:30 Souvik Mitra Chennai 22 Mini Cooper

2019/10/07 12:24:25 PM
GMT+5:30 Madhurima Mukherjee Kolkata 20 Annabelle

2019/10/07 12:45:41 PM
GMT+5:30 Rajdeep sadder Kolkata 20 Himalaya

2019/10/09 10:38:29 PM
GMT+5:30 Anindya Mukherjee Kochi 22 Redmi

2019/10/09 10:44:19 PM
GMT+5:30 Abhirup Pal Asansol 21 Apple

2019/10/09 11:13:11 PM
GMT+5:30 Gagandeep Singh Kolkata 21 Adidas

2019/10/09 11:27:15 PM
GMT+5:30 Piyali chatterjee Kolkata 21 PUMA

2019/10/09 11:35:23 PM
GMT+5:30 Abhishek Bardhaman 23 Converse

2019/10/10 1:10:20 AM
GMT+5:30 Shrabasti Asansol 22 Nokia

2019/10/10 10:57:24 AM
GMT+5:30 Abhijit Banerjee Kolkata 21 Samsung

2019/10/10 12:16:12 PM
GMT+5:30 Abhishek Banerjee Raipur 28 Adidas
 ASSUMPTION NUMBER :1

Step 1: State the hypotheses and identify the claim

1:This brand is always my first choice ____________________

OPTIONS CHOSEN BY PEOPLE.

Strongly
Strongly agree Agree Nuteral Disagree disagree Total
CLOTHING
S
3 3 3 0 3 12
MOBILES
2 1 2 1 1 7
TOTAL
5 4 5 1 4 19

Step 2 : Compute the test value.

First we have to find the expected value:

E1,1 = (12)(5)/19=3.157 E2,1 = (7)(5)/19=1.842

E1,2 = (12)(4)/19=2.526 E2,2 = (7)(4)/19=1.47
E1,3 = (12)(5)/19=3.157 E2,3 = (7)(5)/19=1.842
E1,4 = (12)(1)/19=0.631 E2,4 = (7)(1)/19=0.368
E1,5 = (12)(4)/19=2.5263 E2,5 = (7)(4)/19=1.47

I did some spot checking and it looks good.

I’m going to trust you on chi-square. The
completed table is shown:
  AFTER DOING FINDNG EXPECTED VALUE

ASSUMPTION NUMBER :2

Step 1: State the hypotheses and identify the claim

2: I can recognize this brand among other competing brands_____________

Observed table            
Agre Strongly
  Strongly agree e nuteral disagree disagree Total
             
Beauty product 1 2 3 1 1 8
Foot wear 2 3 1 1 1 8
Total 3 5 4 2 2 16

Step 2 : Compute the test value.

First we have to find the expected value:

E1,1 = (8)(3)/16=1.5 E2,1 = (8)(3)/16=1.5

E1,2 = (8)(5)/16=2.5 E2,2 = (8)(5)/16=2.5
E1,3 = (8)(4)/16=2 E2,3 = (8)(4)/16=2
E1,4 = (8)(2)/16=1 E2,4 = (8)(2)/16=1
E1,5 = (8)(2)/16=1 E2,5 = (8)(2)/16=1

I did some spot checking and it looks good.

I’m going to trust you on chi-square. The
completed table is shown:
SUMMARY
My first hypothesis test was taking on account -mobile phones and clothing’s
were by rolling out Google form I have received total 22 response were I find
that mostly people have preffered that mobile phone brands and clothing
brands so taking on account I have done a analysis by taking chi square test and
got p>alpha hence we accept the null hypothesis .so , we get to know there’s
50:50 chances of preference .

My second hypothesis test was taking on account beauty product and foot wear were
by rolling out Google form I have received total 22 response were I find that mostly
people have proffered that mobile phone brands and clothing brands so taking on
account i have done a analysis by taking chi square test and got .

p>alpha hence we accept the null hypothesis

so , we get to know there’s 50:50 chances of preference .