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SRI LANKAN APPAREL INDUSTRY

SRI LANKAN APPAREL INDUSTRY

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Published by Ruzaik
An overview of the Sri Lanka Apparel Industry
An overview of the Sri Lanka Apparel Industry

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Published by: Ruzaik on Mar 26, 2008
Copyright:Attribution Non-commercial

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04/20/2013

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INVESTMENT OPPORTUNITIES IN THEAPPAREL INDUSTRY
The ProjectThe ProjectThe ProjectThe Project
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To develop Sri Lanka into an international centre for the clothingindustry similar to other renowned centres such as New York, Paris andRome.
To develop backward linkages with the apparel industry.At present Sri Lanka’s average manufacturing lead time is a high of 90days when compared to the competitors of the region. Strong backwardlinkages are therefore essential for Sri Lanka to establish a “one stopshop” for apparel requirements by building a strong support base forthe industry and thereby effectively reducing lead times for the industry.
To establish forward linkages.The apparel industry is heavily dependent on international buyingoffices for export orders. With the abolition of quota in the year 2005,the global apparel industry will make a significant transition to that of abuyer’s market forcing Sri Lankan industrialists to market their productsdirectly to the buyer.
 
 3By developing marketing, product development, design capabilities andlogistics Sri Lanka will be in a better position to establish direct linkswith international brand names thereby escalating up on the valuechain.
To invest in technology.In order for the Sri Lankan apparel industry to be competitive globally itis of vital importance that the manufacturer focuses on upgrading theirtechnology.
The PotentialThe PotentialThe PotentialThe Potential ----
The Sri Lankan Apparel Industry constitutes of 830 registeredenterprises in operation. In 2001, the top 25 manufactures managed38.35% of the value of exports. As a result, there is a highconcentration of the apparel business in the large enterprises.Sri Lanka’s main export markets are the US, EU and Canada.The revenue from apparel exports has demonstrated a sustainedincrease over the last 20 years, reaching its peak in year 2000 at US$2,710.69 Mn.As Sri Lanka’s largest export industry the apparel sector hasconsiderable potential for development. The opportunity/potential isbased on the following facts.Although currently customers develop most of the design specification,a few Sri Lankan enterprises have developed their capabilities to matchinternational design standards. The potential therefore exists for SriLanka to become a total service provider for the global apparel industry.This in turn will enable Sri Lanka to provide a more attractive apparel-sourcing hub in the region.
Reputed Customer base
: Sri Lanka is already known in theapparel industry for producing designer label clothing for reputedcustomers in the US and Europe such as Tommy Hilfiger,

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