3By developing marketing, product development, design capabilities andlogistics Sri Lanka will be in a better position to establish direct linkswith international brand names thereby escalating up on the valuechain.
To invest in technology.In order for the Sri Lankan apparel industry to be competitive globally itis of vital importance that the manufacturer focuses on upgrading theirtechnology.
The PotentialThe PotentialThe PotentialThe Potential ----
The Sri Lankan Apparel Industry constitutes of 830 registeredenterprises in operation. In 2001, the top 25 manufactures managed38.35% of the value of exports. As a result, there is a highconcentration of the apparel business in the large enterprises.Sri Lanka’s main export markets are the US, EU and Canada.The revenue from apparel exports has demonstrated a sustainedincrease over the last 20 years, reaching its peak in year 2000 at US$2,710.69 Mn.As Sri Lanka’s largest export industry the apparel sector hasconsiderable potential for development. The opportunity/potential isbased on the following facts.Although currently customers develop most of the design specification,a few Sri Lankan enterprises have developed their capabilities to matchinternational design standards. The potential therefore exists for SriLanka to become a total service provider for the global apparel industry.This in turn will enable Sri Lanka to provide a more attractive apparel-sourcing hub in the region.
Reputed Customer base
: Sri Lanka is already known in theapparel industry for producing designer label clothing for reputedcustomers in the US and Europe such as Tommy Hilfiger,