Emiliya P.

Radeva
14 Mary Street | Arlington, MA 02474 | 857.389.2413
emiliya.radeva@gmail.com | http://emiliaradeva.wordpress.com


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PROFILE
Analytical and creative marketer with corporate and agency experience. Looking to contribute meaningfully to the
building of strong successful brands through insightful and strategic marketing.


MARKETING EXPERIENCE
Boston, MA
Nov 2012 Present
Rakuten Loyalty // Online Marketing Coordinator
Content:
o Ensure quality site content and limit invalid tracking links, products, and deals.
o Develop content for buying guides, client shopping malls, and blog posts.
o Create and publish weekly deal emails with HTML and Mailboto.
o Train interns and offshore team members to use content management system.
Affiliate Marketing / Ad Sales:
o Sell and place advertisements on client properties, incl. online shopping malls,
toolbar components, weekly deal emails.
o Serve as the primary contact for all affiliate networks and approximately 3,000
affiliate accounts.
o Negotiate with top online retailers to achieve commission rate increases.
o Prospect new partnership opportunities and nurture existing relationships
through sales calls, office visits, and attendance of affiliate conferences.

Boston, MA
Sep 2012 Jan 2013
European Career Fair at MIT // Marketing & PR Team Leader
Volunteered to organize and promote ECF 2013, an annual recruiting event, that
connects European employers with US candidates.

Boston, MA
Jun 2012 Oct 2012
AMP Agency // Integrated Marketing Group Intern
New Business:
o Conducted in-depth market research to help devise proposals for new
business pitches.
o Participated in weekly creative brainstorming sessions.
Marketing:
o Researched speaking engagement opportunities.
o Created and repurposed case studies.

Sofia, Bulgaria
Aug 2007 Jan 2010
Lindner Bulgaria Ltd. // Sales and Marketing Manager
Conducted research on the Bulgarian construction market. Developed business-to-
business marketing strategies for new customer acquisition.
Advertising:
o Designed and placed advertisements in local print, online, and outdoor media.
o Implemented six SEM campaigns with Google AdWords.
Public Relations / Events:
o Wrote press releases and pitched news to local media.
o Coordinated and presented the company at four trade shows.
o Organized product presentations at top architectural organizations.
Collateral:
o Developed promotional brochures, flyers, presentations, sales sheets, and
business collateral.
o Updated content on corporate website.



Emiliya P. Radeva
14 Mary Street | Arlington, MA 02474 | 857.389.2413
emiliya.radeva@gmail.com | http://emiliaradeva.wordpress.com


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ADDITIONAL EXPERIENCE
Boston, MA
Jul 2010 May 2012
Emerson College // Graduate Admission Ambassador
o Recruited international applicants through phone, email, and Facebook.
o Presented the graduate student perspective at orientation, open houses,
campus tours, and webinars.
o Generated content on Graduate Admission website and blog.

Boston, MA
Jan 2010 May 2010
Emerson College // Graduate Research Assistant
o Conducted secondary research on professional services marketing.
o Co-created a case study published in a consumer behavior textbook.
o Led guest lectures on product placement in undergraduate level Consumer
Behavior course.

Sofia, Bulgaria
May 2005 Jul 2007

Lindner Bulgaria Ltd. // Quality Management Representative
Developed, implemented and successfully certified a Quality Management System for
all operational processes according to the ISO 9001:2000 standards.

Sofia, Bulgaria
Feb 2003 Apr 2005

Lindner Bulgaria Ltd. // Executive Assistant
Provided two General Managers with administrative support, incl. calendar
management, travel arrangements, correspondence, event planning, and translations
from Bulgarian to German and vice versa.

EDUCATION
Boston, MA
May 2012
Emerson College
M.A. in Integrated Marketing Communication (Dean's Fellowship, GPA: 3.91)

Sofia, Bulgaria
Feb 2009

University of National and World Economy
M.A. in Marketing

Sofia, Bulgaria
Jul 2006
Sofia University St. Kliment Ohridski
B.A. in Business Administration

SKILLS
Proficient in Word, Excel, PowerPoint, Outlook, Publisher, Prezi.
Experienced with PC, Mac, WordPress, Google AdWords, HootSuite, Mailboto, Oracle Banner.
Familiar with HTML5, CSS3, JavaScript, Dreamweaver, Flash, Photoshop, Salesforce, SPSS, TNS.

LANGUAGES
Native Bulgarian, Fluent English and German, Advanced Russian

REFERENCES
Available upon request