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‘green’ business practices
Understanding...
Bringing it all together
IT • communications • support
What’s good for the environment can alsobe good for your business
 
Understanding…‘green’ business practices
To nd out more about how BT can help your company,visit our website at
www.bt.com/business
Welcome to “Understanding ‘green’ business practices”, one in our series
of guides designed to help smaller businesses get more from their IT andcommunications systems. We aim to demystify key topics by:
Contents
04 PART 1
Tackling Climate Change: Whose responsibility is it?
06 PART 2 
The business impact of turning ‘green’
08 PART 3 
What it means to be a sustainable business
10 PART 4 
What actions can my business take to become green?
10
Flexible working
14
Business tools
20
 Marketing your business
22
The role of IT systems
24
 Staff development
26
The ofce environment
27
Working with suppliers
28 PART 5 
Making it a reality
30 PART 6 
Some useful websitesThis guide will look at how modern IT and communications can helpyour business to act in a more environmentally-friendly way. Theexciting news about adopting ‘green’ business practices is that what’s
good for the environment can also be good for your business. Making adifference is easier than you think.
For further advice about technology and what it can do for yourbusiness, access to case studies and articles or to download copiesof the other ‘Understanding…’ guides, go to BT Business Insight,a unique online resource for small businesses, at
www.bt.com/insight
•
Explaining the basics of concepts so you can see how they
apply to your business•
Outlining key opportunities and benets so you can seewhat is possible
•
Advising on the best approach to move forward, helping
you to make the right decisions for your business and avoidcommon pitfalls•
Helping you to save time and money, simplifying the way
you approach communications.
 
Learning about your own carbon footprint
BT’s carbon calculator uses data from the Department for Environment, Food and Rural
Affairs to help determine your individual carbon footprint. It is available at
www.btplc.com/ClimateChange/CarbonCalculator
Tackling Climate Change: whose responsibility is it?
Myth: “It’s the responsibility of big business”
Climate change is a critical threat to the continued existence of our civilisation.
The climate change that we are now seeing, also known as global warming,
is being caused predominantly by human activities.
As owner-managers of smaller businesses, it is easy to ignore green issuesand place the onus on big business to take action to tackle the issue. The truth,however, is that small and medium-sized organisations account for almost60 per cent of the UK’s workforce. That, in turn, means that SMEs are contributingto climate change in much the same way as even the largest multi-nationals.
Step one in your journey to acting responsibly is the calculation of your carbon
‘footprint’. In other words, gaining an understanding of how much CO
yourbusiness activities create.
Opposite you’ll nd a simple tool to help you do this. You’ll need your fuel andelectricity bills, details of any ights during the past year, plus your yearly roadand rail mileage. Enter your vital statistics, hit ‘calculate’ and away you go.
PART 1
of 00

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