PART III.

MARKETING MIX

Product Logo.

Figure 1.

Pot – it is the main product of our business.

Craffiti – The business name means making a useful product from used materials with

a touch of art with eco-friendly materials.

Product Description.

Figure 2.

The 5 young entrepreneurs came up with an idea of making pots using paper

trashes collected in the school, La Salle College Antipolo, because there was a huge
amount of single-used paper trashes being collected that would result to a big problem

to the cleanliness, resourcefulness and eco-friendly of the said school. Re:Style Paper

pots are cheap and eco-friendly pots because of the material used. It is made out of

collected used paper. This product is not just good for the environment but also for the

eyes of the people who will see it because it is artistically designed not only for your

garden but also a decoration to your indoor plants.

Purpose of the Product

Craffiti makes your used paper into paper into paper pots. Craffiti promotes eco-

friendly paper pots that would help lessen the paper waste. The advantage of the

company it has over the competitors is the products are made out of recycled and eco-

friendly materials.

Packaging.

Figure 3. Product Label

The secondary eco-friendly packaging is made out of cardboard tube that can be

reusable.
Pricing Strategies.

Cost plus pricing and Psychological pricing because for Cost plus pricing, it ensures that

a company sells a product for more than it had cost the company to make the product

provided that the cost calculation are accurate, while for Psychological pricing it

contributes to increase sales volume when it is applied.

Place.

Left picture - The 5 entrepreneurs chose this open area near Antipolo church because it

is at the center of "Antipolo bayan". And, the fact that it is near in Antipolo church where

many people come and visit, it will surely be a good place to start a business. This will

be the main office of Craffiti where the production process of paper pots will be

produced.

The 5 entrepreneurs also plan to put up the first outlet of the company near La Salle

College Antipolo. The target customers of the company will be the students, parents of

the students and teachers as well.

Promotions

Craffiti will promote their product through fliers and creating a Facebook page.