Bata

Presented By
Tarang Jain
Roll No 25
 Mission


Enter the new foreign markets through the

Bata Italy Retail system formula, to catch all
the opportunities coming from the
knowledge of the local markets, through the
selection of reliable partners with a long
term vision.

Goal


Expand on a international level the Bata



brand exporting the Bata Italy Retail

system  though the strong and well defined
three concepts: BATA City Store,  BATA
Superstore and  BATA shop in shop.

History & Growth

 1894 The T.&A. Bata Shoe Company is

registered in Zlin, Czechoslovakia by the
siblings Tomáš, Anna and Antonín Bata.
Innovative from the beginning it departs
from century old traditions of the one-
man cobblers’ workshop.
 1980s Retail excellence is becoming even
more important. Bata develops a variety
of retail concepts such as Bata city
stores, large format stores and sport
concept stores.


.

History & Growth

 1995 Partnerships develop in Eastern

Europe. Bata stores reopen in Russia,
Poland, Croatia, Slovenia.
 2004 New steps in China with the
opening of the Bata procurement
centre in Guanzhou and a distribution
partnership for the opening of Bata
retail stores.
 2008 The Bata Emerging Markets Unit
was created in order to maximize the
synergies of all operations in Latin
America, Africa, Asia and India.
 Effective organizational
structure
 Employees were categorized in descending
hierarchy-
 Director, senior manager (senior vice
president, vice president, general
manager), middle manager, junior
 manager, selling manager, shop manager,
shop employees.
 Marketing department was divided into four
zones. Senior general manager was
responsible for each
 zone, supported by business development
manager and several district level
managers.

Bata today… 


Serves 1 million customers per day 

Employs more than 40,000 people 
Operates 5000 retail stores 
Manages a retail presence in over 50
countries 
Runs 33 production facilities across 22
countries 
Bata India Limited

 Incorporated as Bata Shoe Company Private

Limited in 1931, the company
 was set up initially as a small operation in
Konnagar (near Calcutta) in
 1932.
 Bata India is the largest company for the Bata
Shoe Organization in terms of sales pairs and
the second largest in terms of revenues.
 Bata India Limited is the largest footwear retailer
in India.
 Bata India has more than 1250 stores across the
Country.
 Bata India offers the widest collection of Shoes in
India
Bata India - Today

 Sells over 45 million pairs of footwear

every year
 Serves over 120,000 customers every
day
 Operates 5 manufacturing facilities
 Employs more than 6800 people
 net sales at Rs 233.03 crore and PBT
of Rs 16.23 crore in the first quarter
to March 31, 2008
 The company recorded net sales of Rs
256.26 crore and a PBT of Rs 23.17
crore in the quarter ended on
December 31, 2008

Manufacturing facilities
Sl No Plant Name Location Work Done

1 Bata Nagar Factory Batanagar, West Bengal Complete Manufacturing

2 Rubber Purchasing Dept Kottayam, Kerala Rubber purchase and

processing

3 Bataganj Factory Bataganj,Patna Bihar Complete Manufacturing

4 Bata Tannery Mokamehghat, Bihar Leather Processing

5 Faridabad Factory NIT, Faridabad UP Complete Manufacturing

6 Sandak Division Shivaji Marg, Sandak Sandak Footware

7 Bata Shatak Hosur, Tamil Nadu Complete Range

8 Bangalore Factory Bangalore, Karnataka Complete Range

Utilizing Distribution Channel
Capacity

 Bata partnering with Adidas,

Reebok, M & B, Lee Cooper to
effectively utilize its distribution
channel capacity
 Bata charges a direct commission
on MRP
 Adidas – 40% - Footwear / 42% -
Apparels
 Reebok – 36%
 M & B – 40%
 Sierra (Lotto) – 42%
 Puma* – 35%

Huge distribution network
 Four regions of the company.
 East – Kolkata
 West – Thane
 North – Faridabad
 South – Bangalore
 Bata operated through exclusive chain
of executive own and franchise
stores located in prime location
 countrywide. Bata owns network of
300 exclusive wholesalers who
serviced 30,000 retail outlets
throughout country.
 Overall it has over 1,600 showrooms,
27 wholesale depots and 8
distribution centers across the
country.

Product Mix
 SHOES
 MEN
 LADIES
 CHILDREN
 SCHOOL
 SPORTS
 CANVAS
 SANDAK
 EVALITE
 SUNSHINE
 ACCESSORIESSOCKS
 POLISHES AND BRUSHES
 BELTS
 SOCKS

Brands
 Promotion and New Product
Launch 


Physical evidence
Store Atmospheric
Technological resources
 In2004, Bata installed point of sale
management information system
(POS), for providing sales and
inventory information across the
company’s stores.
 This provides company to plan
production and optimize inventory
level.
 Company uses various technologies
in design of the shoes
 Barcoding and computerized system
is used for billing
 RF tags of preventing theft

People
Our People are our assets!


 "We believe that the fundamental

vitality and strength of our
organization lies in our people" –
Thomas J. Bata.

Future Plans
 open 60 stores every year to reach out to
customers across India.
 These stores will operate in a four-tiered retail
format under a new retail model-up-market
flagship stores, smart and trendy city stores
and super-stores and traditional family stores,
 " Bata India Group Managing Director Marcello
Villagran said in a statement.
Bata India retails through over 1,200 stores
and over 20,000 independent shoe dealers in
over 400 cities pan-India.
 Bata was now on innovation and creation of
conditions and products "that satisfies the
requirements of a varied class of consumers in
both volume-driven and premium segments
 investments have been made on the new large
format stores and specialized machinery at
the factories to help develop innovative
products
Thank You !