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Bata
Presented By Tarang JainRoll No 25
 
Mission
 Enter the new foreign markets through theBata Italy Retail system formula, to catch allthe opportunities coming from theknowledge of the local markets, through theselection of reliable partners with a longterm vision.
Goal
Expand on a international level the Batabrand exporting the Bata Italy Retailsystem though the strong and well definedthree concepts: BATA City Store, BATASuperstore and BATA shop in shop.
 
History & Growth
1894 The T.&A. Bata Shoe Company isregistered in Zlin, Czechoslovakia by thesiblings Tomáš, Anna and Antonín Bata.Innovative from the beginning it departsfrom century old traditions of the one-man cobblers’ workshop.
1980s Retail excellence is becoming evenmore important. Bata develops a varietyof retail concepts such as Bata citystores, large format stores and sportconcept stores.
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